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Trevor Beattie

From Wikipedia, the free encyclopedia
For the chief executive of the South Downs National Park, seeSouth Downs National Park.
British advertising executive

Trevor Beattie
Beattie atBirmingham City University in November 2013
Born (1959-12-24)December 24, 1959 (age 65)
NationalityBritish
Alma materWolverhampton Polytechnic
OccupationAdvertising executive
Organization(s)Founding partner and creative director of BMB

Trevor Beattie (born 24 December 1959) is a British advertising executive.[1] He is a founding partner, chairman and creative director of Beattie McGuinness Bungay (BMB), and was formerly the chairman and creative director ofTBWA London.[2][3][4] Considered one of the leading figures in advertising in Britain, Beattie has been responsible for a number of high-profile and sometimes controversial advertising campaigns, most notably the "fcuk" campaign forFrench Connection and the 1994PlaytexWonderbra campaign featuringEva Herzigová.[3][5] He has managed campaigns for theLabour Party, being a friend ofPeter Mandelson and a supporter ofNew Labour.[6] Beattie masterminded the ad campaigns for the Labour party in the2001 and2005 general elections.[7]

Early life

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Beattie was one of eight children born to Jack and Ada Beattie inBirmingham,Warwickshire.[8] His father, who was originally fromLisburn,County Down, worked as a car mechanic.[6] The family lived in theBalsall Heath suburb of the city.[3] Beattie was the first member of his family to enter into higher education, studying atMoseley School of Art, alongsideUB40'sAli Campbell andTerence Wilson, and subsequently completing a degree in graphic design and photography atWolverhampton Polytechnic.[8]

Career

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In 2002 he was listed by Marketing magazine as the 9th Most Influential Person in Media and in 2003 was voted IPA Best of the Best Awards Creative Director of the Year.

In 2010 Beattie tried to win back the account from the Labour Party by spending over £12,000 of his own money fighting the Conservative Party in Wolverhampton but failed to unseat any of the eight politicians he was attacking.

February 8, 2011, Trevor was granted an Honorary Doctorate at theBirmingham City University. Within his acceptance speech Trevor announced he would offer a scholarship to forthcoming students in honor of his lecturer / teacher John Lowe.


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New projects

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Beattie has also moved into the movie industry, producing theBafta winning movieMoon, directed byDuncan Jones in 2008.[9]

Since 2006, Beattie has devised the marketing campaign forRichard Branson'sVirgin Galactic Space Tourism Programme.[9][10] On 6 October 2023, he flew to space on boardGalactic 04.[11][12]

In November 2011 The Jack and Ada Beattie Foundation was launched. The Jack and Ada Beattie Foundation supports victims of social injustice by providing grants to both organisations and individuals under the themes of 'Dignity', 'Freedom' and 'Sanctuary'. The Foundation was set up in honour of Trevor Beattie's parents.

He has expressed interest in making a film on the life and career ofCoronation Street actressJean Alexander who playedHilda Ogden for nearly 25 years.

References

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  1. ^"Birthdays".The Independent. London. 24 December 2015. p. 46. Retrieved26 October 2016 – viaInfoTrac.
  2. ^"McGuinness departs BMB after eight years".Campaign. London. 6 December 2013. p. 1. Retrieved28 October 2016 – viaInfoTrac.
  3. ^abc"Trevor Beattie: Getting noticed, all right".BBC News. 6 April 2001. Retrieved26 October 2016.
  4. ^"'Naive' adman riles anti-rape campaigners".The Observer. London. 7 May 1995. p. 7. Retrieved26 October 2016 – viaInfoTrac.
  5. ^"The body politic: Advertisers use sex to sell everything from cars to ice cream... to a new campaign raising consciousness about rape. Whose bright idea was that?".The Guardian. London. 27 April 1995. p. 12. Retrieved26 October 2016 – viaInfoTrac.
  6. ^abLane, Harriet; Cowen, Matthew (28 January 2001)."Beattie mania: With the next election looming, political branding is more important than ever. So why the fcuk has New Labour turned to advertising bad boy Trevor Beattie?".The Observer. London. p. 10. Retrieved28 October 2016 – viaInfoTrac.
  7. ^Garrett, Jade (11 April 2000)."Hello boys. Let me handle your election".The Independent. London. Retrieved28 October 2016 – viaInfoTrac.
  8. ^abHassall, Carol (9 April 2000)."Advert guru is 'The Brummie'".Sunday Mercury. Birmingham. p. 28. Retrieved28 October 2016 – viaInfoTrac.
  9. ^ab"67. Trevor Beattie".The Guardian. 15 July 2010. Retrieved20 October 2023.
  10. ^"Beattie to work on Virgin Galactic".Marketing Week. 13 April 2006. Retrieved20 October 2023.
  11. ^Halle, Emma (9 October 2023)."From adman to rocket man: Beattie blasts off - More About Advertising".More About Advertising. Retrieved20 October 2023.
  12. ^Walton, Daniel (9 October 2023)."Advertising tycoon Trevor Beattie returns to earth after daring space mission".Express & Star.

External links

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