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Treehouse TV

From Wikipedia, the free encyclopedia
Canadian children's television channel

Television channel
Treehouse TV
Logo used since April 8, 2013
CountryCanada
Broadcast areaNationwide
HeadquartersToronto,Ontario
Programming
LanguagesEnglish
Audio described
Picture format1080iHDTV
(downscaled toletterboxed480i for theSDTV feed)
Ownership
OwnerCorus Entertainment
ParentYTV Canada, Inc.
Sister channelsYTV
History
LaunchedNovember 1, 1997; 28 years ago (1997-11-01)
Links
Websitetreehousetv.com

Treehouse TV (commonly known asTreehouse) is a Canadian English-languagediscretionaryspecialty channel that launched on November 1, 1997, as the first full-day preschool-oriented channel inCanada.[1] It is owned byYTV Canada, Inc., a subsidiary ofCorus Entertainment, and was named after sister networkYTV's former programming block, "The Treehouse".

When Treehouse TV first launched, it aired daily from 6 a.m. to 3 a.m.,[2] before switching to a 24-hour schedule sometime before 2003. In addition to producing its own original series, the channel carries third-party preschool programs from various international markets. Much like YTV, the majority of Treehouse's acquired content came fromNickelodeon (through itsNick Jr. preschool brand) until 2025, when its rights to broadcast Nickelodeon programming expired. It also airs shows fromSesame Workshop andPBS Kids.

As of 2011, Treehouse TV was available to over 7.5 million homes across Canada.[3]

History

[edit]

Treehouse block on YTV (1994–1998)

[edit]
Further information:YTV Jr.
"The Treehouse" originated as a programming block on YTV from 1994 to 1997.

In 1994,YTV introduced a daily programming block for preschool children called "The Treehouse".[4] In lieu of commercials, breaks between programs on the block featured segments hosted by three program jockeys ("PJs")[5] named PJ Katie, PJ Krista, and PJ Todd, who made crafts, played games, and held contests from atree house-themed set.[6][7]

The PJs' co-hosts were a group of stuffed animal puppets calledthe Fuzzpaws. On Fridays, PJ Katie would perform stories with clay animals. These segments were eventually spun off into the seriesPJ Katie's Farm.[8]

As a channel (1997–present)

[edit]
Previous logo, used until 2013.

In early 1996, it was announced that YTV was looking to move its preschool-oriented programming intro a separate network.[9] It was announced in the first half of April 1996, that YTV was developing a spin-off network targeted towards preschoolers namedTreehouse TV, and solicited letters supporting the network for theCRTC and Treehouse on-air.[10] The network's president, Patricia Macdonald, said she had "done a lot of research that led us to the conclusion that the kids market is underserved."[11] On September 4, the CRTC approved YTV's request to launch Treehouse TV.[12]

The Treehouse channel launched on November 1, 1997, at 8:00 a.m. EST. For a few months, The Treehouse block on YTV continued to air alongside the channel. In 1998, the Treehouse block was replaced byYTV Jr., an unhosted block.

Like the Treehouse block, the Treehouse channel was commercial-free, opting instead to showinterstitial shorts in between shows. These shorts featured a new set of characters who lived in Treetown. However, the PJs (program jockeys) from the original Treehouse block did not return for the Treehouse channel, althoughPJ Katie's Farm reran on Treehouse throughout 1999.[13]

In March 2005, Corus Entertainment began offering avideo on demand service calledTreehouse On Demand to cable providers such asRogers Cable andCogeco, delivering content from Treehouse TV.[14] It is offered as a free service to customers who subscribe to each providers digital cable service. Some providers such asSaskTel offer it as a standalone premium subscription service. Between June 2015 and May 2019, Corus operatedTreehouseGO, aTV Everywhere service available oniOS andAndroid devices.[15][16]

In 2011, Corus launched a standalonesubscription video on demand service for iOS.[17] It was later rebranded toTreehouse Classic until 2016, when a rebrand occurred and the "Classic" branding was removed.[18]

On February 5, 2013,Nelvana,Corus Entertainment's animation division, launched the Treehouse Direct channel onYouTube.[19] On March 2, 2015, Treehouse TV launched its own YouTube channel.[20]

On July 19, 2019, Corus Entertainment filed acopyright infringement lawsuit against anOklahoma-basedmedical marijuana dispensary chain, known as "Treehouse Dispensary", alleging the chain "wilfully copied and is using a confusing similar imitation" of the Treehouse TV logo. An attorney for the dispensary contested the claims and said that the business "categorically denies that its logo infringes on any existing trademarks in the United States."[21][22] Corus won the lawsuit through adefault judgment the following December.[23]

On July 4, 2022, the CRTC announced plans to renew the license of Treehouse TV, along with those ofBoomerang,Adult Swim,Nickelodeon,Cartoon Network,Télétoon,YTV,Disney Channel,La Chaîne Disney,Disney Junior, andDisney XD, for another two years (licenses not valid as of August 31, 2024).[24]

On September 1, 2025, amid financial pressure at parent company Corus Entertainment, the company's broadcasting rights to Nickelodeon programming on YTV and Treehouse expired and all Nickelodeon programming were removed from both networks,YTV's dedicated Nickelodeon channel shut down on the same day. Nickelodeon programming remains available in Canada through YTV On Demand and theParamount+ streaming service.[25]

Programming

[edit]
Main article:List of programs broadcast by Treehouse TV

Treehouse airs a mix of live-action and animated programming targeted at preschoolers and young children, primarily those aged six and under. Treehouse airs multiple series produced by sister subsidiaryNelvana alongside programming from third-parties such asSesame Workshop andHasbro Entertainment.

See also

[edit]
  • Family Jr. — a former offshoot ofFamily Channel, that primarily aired programming aimed at preschool children.
  • Telebimbi — an Italian-language offshoot ofTLN that airs programming aimed at youth raging from preschoolers to pre-adolescents.
  • Télémagino — a former French-language offshoot of Family Channel that also aired programming aimed at youth raging from preschoolers to adolescents.
  • TeleNiños — a Spanish-language offshoot of TLN that also airs programming aimed at youth raging from preschoolers to adolescents.
  • Yoopa — a defunct French-language children's television channel that primarily aired programming aimed at preschoolers.
  • Nick Jr. — a preschool programming block that aired onNickelodeon.

References

[edit]
  1. ^"Ownership Chart 32b"(PDF).Archived(PDF) from the original on October 6, 2012. RetrievedMarch 28, 2014.
  2. ^"Canadian prodcos' tot TV talent perks up kids market".Archived from the original on February 24, 2016. RetrievedSeptember 2, 2022.
  3. ^"Treehouse: Canada's top kids net stays the course"(PDF).Kidscreen. Archived fromthe original(PDF) on October 15, 2011.
  4. ^"Nanaimo Daily News from Nanaimo, British Columbia, Canada on August 5, 1994 · 35".
  5. ^"The Oral History of 1990s YTV". December 22, 2015.Archived from the original on October 2, 2022. RetrievedSeptember 2, 2022.
  6. ^"The Province from Vancouver, British Columbia, Canada on October 2, 1995 · 47".Archived from the original on September 4, 2022. RetrievedSeptember 4, 2022.
  7. ^"Special Report: Canada's YTV turns 10: Treehouse TV is focus for international growth".Archived from the original on September 2, 2022. RetrievedSeptember 2, 2022.
  8. ^"That time when '90s kids were hooked on Treehouse".Archived from the original on September 4, 2022. RetrievedSeptember 4, 2022.
  9. ^"The Ottawa Citizen from Ottawa, Ontario, Canada on February 10, 1996 · 116". February 10, 1996.
  10. ^"Treehouse Sunday April 14th 1996". February 12, 2020 – viaYouTube.
  11. ^"The Province from Vancouver, British Columbia, Canada on April 7, 1996 · 70". April 7, 1996.
  12. ^"ARCHIVED - Decision CRTC 96-603". 1996.Archived from the original on September 2, 2022. RetrievedSeptember 2, 2022.
  13. ^"Calgary Herald from Calgary, Alberta, Canada on August 13, 1999 · 139". August 13, 1999.Archived from the original on September 4, 2022. RetrievedSeptember 4, 2022.
  14. ^"Treehouse Gives Canadian Kids Programming Power".Corus Entertainment (Press release).Toronto. March 4, 2005. Archived fromthe original on January 13, 2020. RetrievedJanuary 13, 2020.
  15. ^Bailey, Katie (June 29, 2015)."Corus launches TreehouseGO".Playback.Brunico Communications.Archived from the original on January 13, 2020. RetrievedJanuary 13, 2020.
  16. ^"Service Update: May 1 - Corus Apps Decommission".Shaw Communications.Archived from the original on January 13, 2020. RetrievedJanuary 13, 2020.
  17. ^Amber MacArthur (August 15, 2011)."Treehouse video app: Is 10 bucks a month too much?".Right Click.Yahoo! News. RetrievedJanuary 13, 2020.
  18. ^Getzler, Wendy (September 8, 2016)."Corus debuts refreshed Treehouse App".Kidscreen.Brunico Communications. RetrievedJanuary 13, 2020.
  19. ^"Treehouse Direct".YouTube.Archived from the original on June 24, 2021. RetrievedJune 22, 2021.
  20. ^"TreehouseTV".YouTube.Archived from the original on August 29, 2021. RetrievedAugust 29, 2021.
  21. ^"Canadian animation studio Nelvana sues Oklahoma dispensary over logo".BNN Bloomberg.Bell Media.Associated Press. July 25, 2019.Archived from the original on July 25, 2019. RetrievedJuly 26, 2019.
  22. ^Samantha Vicent (July 23, 2019)."Child entertainment firm sues Oklahoma marijuana dispensary, alleges trademark infringement".Tulsa World.BH Media. RetrievedJuly 26, 2019.
  23. ^Lao, David (December 31, 2019)."Canadian studio wins 'Treehouse' logo copyright dispute against Oklahoma cannabis dispensary".Global News.Corus Entertainment.Archived from the original on January 13, 2020. RetrievedJanuary 13, 2020.
  24. ^"Broadcasting Decision CRTC 2022-180".CRTC. July 4, 2022.Archived from the original on July 7, 2022. RetrievedJuly 7, 2022.
  25. ^"TV Schedule for YTV (Youth Television) - East". TV Passport. Archived fromthe original on September 1, 2025. RetrievedSeptember 1, 2025.

External links

[edit]
Broadcast television
Global (O&O)
Cable television/
specialty channels
Children
Entertainment
Lifestyle
Corus Média (French)
Over-the-top streaming
Terrestrial radio
(bycall sign)
AM
FM
Production assets
Former/defunct/
historical brands
and predecessors
Some of the assets listed above are majority-owned, wholly-owned, by Corus Entertainment, or are under license. Refer to fullasset list for detailed information.
Children's television in Canada
Babies, toddlers, and preschoolers
Family and school-age children
Teenagers and young adults
Programming blocks
French-language
Multilingual
Defunct
International
National
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