Native name | Pivara Trebjesa Пивара Требјеса |
|---|---|
| Company type | Public |
| Industry | Alcoholic beverage |
| Founded | 1896 |
| Headquarters | , |
| Products | Beer |
Number of employees | 230 |
| Parent | Molson Coors |
| Website | www.niksickopivo.com |
Trebjesa Brewery (Pivara Trebjesa;MNSE:TRNK) is the largestbrewery inMontenegro. It is based inNikšić, and is owned byMolson Coors. It produces a small range ofpale lagers under the "Nik" brand name.
In the state union ofSerbia and Montenegro, with around 53 million litres of beer produced annually, it was second by beer production, just behindApatin Brewery.[1]
Beer from Trebjesa brewery is by far the most popular and most consumed beer in Montenegro. Besides the domestic market and that ofSerbia, Nikšićko beer and other variants have significant popularity inCroatia,Slovenia,Albania andBosnia and Herzegovina. Some quantities of beer are exported toFrance,Germany,Switzerland,Canada andEngland.
Brewing industry in Montenegro traces its roots to 1896, whenVuko Krivokapić builtOnogošt brewery in Nikšić. The construction of the brewery in the newly establishedPrincipality of Montenegro was endorsed and supported byPrince Nicholas.
In 1908, a number of entrepreneurs from Nikšić decided to build another brewery, namedTrebjesa. The first beer came out of the brewery in 1911. The factory was burned during theFirst World War, and converted to a prison by occupyingAustria-Hungary. After the war, the reconstruction was slow, and the brewery resumed operations in 1931. However, development was once again short-lived, asWorld War II once again brought destruction. After the liberation from theAxis powers, the brewery was nationalized, thoroughly reconstructed and expanded from 1946 to 1956, and quickly became one of the most recognizable Montenegrin brands.[citation needed]
The regional crisis duringYugoslav wars in the 1990s did affect the company, but it recovered relatively soon after the region stabilized, as inherent quality and regional brand awareness helped it to rebound quickly.
A majority stake in Trebjesa was acquired byInterbrew in 1997 forDM25 million.[2][3]
In mid-October 2009, private equity fundCVC Capital Partners bought all ofAnheuser–Busch InBev's holdings in Central Europe for€2.23 billion. They renamed the operations StarBev. In 2012, StarBev was acquired byMolson Coors. During the entire period in private ownership, the brewery expanded its operations to import and bottling various international brands, in addition to producing its signatureNikšićko brand. The company covers more than 90% of Montenegrin beer market, and is increasingly successful in regional market.[4]
The company produces four lagers under the brand name "Nik":Nikšićko pivo,Nik Gold,Nik Cool, andNikšićko tamno.[5]
Besides Nikšićko beer,Beck's,Jelen andStaropramen beers are also bottled in Trebjesa brewery, and sold as domestic beers in Montenegro.[4]
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Beer for home consumption is mostly sold in 500 ml, 330 ml, and 250 ml glass bottles, 330 ml or 500 mlcans. As of 2004, beer is very often sold inplastic Q-pack bottles of 2 litres. This beer is cheaper, though equal in quality. Half-litre glass bottles (popularly "mason's beer" –zidarsko pivo) are very common.
In bars, pubs and restaurants beer is either served in 500 ml or 330 ml bottles or asdraught beer (točeno pivo), in 250 ml, 330 ml or 500 mlglasses.
Light beer dominates inMontenegro. Due to significantly lower consumption, dark beer is not as commonly present.
Beer in glass bottles costs around 1.2euros per 500 ml, while plastic (2-litre bottles) cost around 2.6 euros. Beer in pubs costs around 1.7 euros per 330 ml bottle, and around 2.5 euros for 500 ml draught variant. In addition to domestic brand, the majority of bars serve the usual foreign fare ofHeineken,Bavaria,Carlsberg,Tuborg, etc.
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