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ToyFare

Cover ofToyFare #80 (Feb. 2004) featuringTeen Titans action figures
Frequency	Monthly
Founded	1997
Final issue	2011
Company	Wizard Entertainment
Country	United States
Based in	New York City,New York
Language	English

ToyFare was a monthlymagazine published byWizard Entertainment that focused on collectibleaction figures,busts,statues, andmaquettes. It previewed new and upcoming lines and figures each month, as well as providing a price guide for toy lines, both new and old.ToyFare was also known for its satirical humor.

The magazine began publication in 1997,^[1] initially borrowing many features which first appeared in its sister magazine,Wizard.^{[citation needed]} It maintained a steady monthly schedule, reaching its 100th issue in December 2005.^{[citation needed]}ToyFare featured alternative covers, first with issue #20, and subsequently was used with almost every issue after #57.

Along with its sister publication,Wizard,ToyFare ceased publication on January 24, 2011.^[1] The final issue published was #163.

The most popular feature inToyFare wasTwisted ToyFare Theatre (TTT), a humorouscomic strip done by photographing toys on sets built by the magazine's staff (this technique was likewise used for covers for much of the magazine's earlier run). The strips predominantly featured action figures produced by theMego Corporation, toys popular in the 1970s, during the childhoods of much of the magazine's staff.^[2] Most of the regular figures/characters featured in the strip wereMarvel Comics characters, such asSpider-Man (popularly known as "Mego Spidey")^[2] and theIncredible Hulk.Twisted ToyFare Theatre's popularity was such thatWizard Entertainment released severaltrade paperback collections of the strips.

The magazine added "The Monthly Rag", a feature similar tosupermarket tabloids, presenting parody articles using various toy andpop culture references.^{[citation needed]} (An example would be an article reporting on theintelligent design debate on the planet Cybertron, home of the roboticTransformers). Originally, this feature's main articles were humorous exaggerations of actual toy-related stories (such as news of theHe-Man and the Masters of the Universe series' release on DVD, reported as "ShockingHe-Man Footage Made Public!"), and a sidebar column would appear somewhere within the "Monthly Rag" section with short summaries of the real news behind the exaggerated articles.

• Monthlyhoroscopes with ridiculous or nonsensical predictions, supposedly written byCobra Command hypnotist/interregator Crystal Ball (billed as "psychic to the famous toys").
• Anadvice column headed by a fictional character who, because of a specific situation or certain quirks in their personality, gives advice that ranges from useless to extremist to outrightnon-sequiturs. An example would be "AskAnakin Skywalker, Burning in Lava" (a reference to the character's horrific fate at the end ofStar Wars: Episode III – Revenge of the Sith); all of Skywalker's responses were non-sequiturs, primarily cries of pain and lamentations about his fall from grace.
• Aclassified section featuring ads supposedly placed by various fictional celebrities, such as movie or TV characters andsuperheroes.
• The "Page Sixteen Girl", a photo on said page of a "sexually appealing" female action figure, a parody of thePage Three Girl, a feature originating in theRupert Murdoch-ownedUnited KingdomtabloidThe Sun.
• Parodies of comic strips, primarily drawn byRyan Dunlavey, usually placing toy or other pop culture characters in the roles of an established comic strip, such as "Cringerfield", which placed the feline characterCringer from theMasters of the Universe mythos into a setting similar to that of the comic strip characterGarfield (with He-Man in the role ofJon Arbuckle).

Several formerToyFare staffers, such asDoug Goldstein,Tom Root, andMatthew Senreich, went on to help create theAdult Swim programRobot Chicken with actorSeth Green, whose humor is in the same vein asTwisted ToyFare Theatre.^[2]

• Ed Johnson Presents SUFFIX STORIES - Action Figure Webcomics FANSITE

• Monthly magazines published in the United States
• Defunct magazines published in the United States
• Magazines established in 1997
• Magazines disestablished in 2011
• Magazines published in New York City
• Satirical magazines published in the United States

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