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Tiger Brands

From Wikipedia, the free encyclopedia
South African packaged goods company

Tiger Brands
Company typePublic company
JSE:TBS
IndustryConsumer Goods
PredecessorTiger Oats
Headquarters,
Area served
South Africa and SelectedEmerging Markets
Key people
Khotso Mokhele (Chair)
Tjaart KrugerCEO
Thushen GovenderCFO
ProductsOver one hundred covering a variety of packaged goods and foodstuffs.
RevenueIncreaseR 37.66 billion[1] (2024)
IncreaseR 3.14 billion[1] (2024)
DecreaseR 2.76 billion[1] (2024)
Total assetsIncreaseR 26.46 billion[1] (2024)
Total equityIncreaseR 18.2 billion[1] (2024)
Number of employees
8,785[2] (2024)
Subsidiaries41
Websitetigerbrands.com

Tiger Brands Limited (JSE:TBS) is a South African packaged goods company.[3] In addition to the company's South African operations, Tiger Brands has direct and indirect interests in international food businesses inChile,Zimbabwe,Mozambique,Nigeria,Kenya,Lesotho andCameroon.[4] Tiger Brands is South Africa's largest food company.[5]

History

[edit]
In 1998 Tiger Oats bought out Imperial Cold Storage.
The Old Tiger Oats buildings inMoorreesburg.

Jacob Frankel with help from Joffe Marks founded Tiger Oats Limited in 1921. Tiger Brands Limited was formerly known as Tiger Oats Limited and began as a family business.

2010 box of Jungle oats (left) oatmeal as well as an example of the first box from the 1920s (right) reflecting how the use of the Tiger Oats logo on its packaging has changed in the 90 years since its founding.

Originally known as Tiger Oats, Tiger Brand's first product was a breakfastoatmeal brand called Jungle Oats. Jungle Oats are still produced by the brand. It was first conceived by Frankel towards the end of the 19th century and was finally launched in 1925. Tiger Oat's first mill was opened inMoorreesburg, Western Cape. A second mill was opened inMaitland, Cape Town when demand outgrew the Moorreesburg mill's capacity in 1930. The Moorreesburg mill was abandoned in about 1987.[6] In March 1982Barlow bought a considerable share of Tiger Oats.[7]

In 1988SPAR South Africa became a wholly owned subsidiary of Tiger Oats, however it was unbundled and listed as a separate company in 2004.[8] During the late 1990s Tiger Oats went through a period of rapid expansion. It bought out other large companies and competitors such asImperial Cold Storage and Supply Company, afood packaging company (in October 1998)[7] and pharmaceutical companyAdcock Ingram forR3.4bn in 1999.[9] After the buyouts Tiger Oats was renamed Tiger Brands. In July 2008 Adcock Ingram was unbundled from Tiger Brands.

Tiger Brands Limited's subcompany, Tiger Food Brands Ltd merged with Bromor Foods (Pty) Ltd, which owns the Super Juice carbonated drink.[10] On 1 October 2009, the company acquiredCrosse & Blackwell'smayonnaise business for an undisclosed amount.[11][12]

In 2008 Tiger Brands launched an aggressive expansion program into the rest of Africa. In the process the company bought a controlling stake in a number of food processing businesses in Nigeria, Kenya,Ethiopia, and Cameroon.[13]

This included a R1.5 billion purchase of 65.7% inDangote Flour Mills in October 2012, Nigeria's second largest milling operation. This and other investments in Africa proved to be costly and unproductive. Over capacity in the Nigerian market led to an operating loss of R2.7 billion by the time Tiger sold back the operation to Dangote for a token one US dollar three years later in 2015. Management issues in Tiger's Kenya operations and the collapse of its Mozambican distributor and Deli Foods subsidiary also negatively impacted the company in this period. This led to then CEO Peter Matlare to resign in November 2015 and a reorganisation of its non-South African operations.[13]

Current leadership

[edit]

Noel Doyle was appointed chief executive officer with effect from 1 February 2020. Pamela Padayachee was appointed acting Chief Financial Officer with effect from 1 February 2020.

Scandals

[edit]

Listeriosis outbreak

[edit]
See also:2017–18 South African listeriosis outbreak

Tiger Brands was implicated in theworld's largestlisteriosis outbreak in March 2017 whenpolony produced at a factory inPolokwaneLimpopo by its subsidiary company, Enterprise Foods, was found to be the source of the outbreak by the South AfricanNational Institute for Communicable Diseases and announced by theMinister of Health.[14] The outbreak caused the deaths of 164 people and infected a further 872 people by 24 February 2018.[15] By 5 March 2018 a total of 180 people were thought to have died from the outbreak.[14] Tiger Brands stated that they had been presented with no evidence of their facility being the cause of the outbreak.[16] Following the announcement by the Minister of Health the company's stock price dropped by 7% resulting in R5.7bn (US$438.69 million) reduction in market capitalisation.[15]

Price-fixing scandals

[edit]

Bread

[edit]

In mid-November 2007, Tiger Brands was finedR98.8 million (roughly equivalent to US$12.8 million at the immediate spot exchange rate at the time)[17] by the South AfricanCompetition Commission for colluding with other bread producers to raise the price of bread by between 30c and 35c per loaf.[18]

According to the commission the four companies involved (Premier Foods, Tiger Brands,Foodcorp andPioneer Foods) controlled more than 90 percent of the wheat flour market at the time. Facilitating their pricing activities through secret meetings and telephone calls between employees of these firms at various venues, including churches, stadiums and hotels. The commission also found that the price-fixing activities had a negative effect on both consumers as a whole as well as inhibiting smaller bakeries from being effective competitors.[19]

The fine reflected 5.7% of Tiger Brand's bread sales, coming mostly from its Albany brand, for the 2006financial year.[18] Tiger Brands took full responsibility and then CEO Nick Dennis resigned.[20]

Adcock Ingram Critical Care

[edit]

In May 2008, Tiger Brands agreed to pay a R53.5 million fine for alleged anti-competitive practices in its health care subsidiaryAdcock Ingram Critical Care (AICC). AICC executive Arthur Barnett was suspended until the investigation was concluded.[21][22] In July 2008, Tiger Brands stated that it was going to unbundle its entire Adcock Ingram subsidiary with each Tiger Brands shareholder receiving one share in Adcock Ingram for every Tiger Brands share they owned.[23]

Subsidiaries

[edit]

Over the years Tiger brands has acquired various subsidiary organisations:

· Designer Group
· Durban Confectionery Works Proprietary Limited
· Enterprise Foods Proprietary Limited
· Langeberg Holdings Limited
· Langeberg & Ashton Foods Proprietary Limited
· Tiger Food Brands Intellectual Property Holding Company Proprietary Limited
· Tiger Consumer Brands Limited
· Tiger Brands (Mauritius) Limited
· Haco Industries Kenya Limited
· Chocolaterie Confiserie Camerounaise
· Deli Foods Nigeria Limited
· East Africa Tiger Brands Industries
· Davita Trading Proprietary Limited
· Pharma I Investment Holdings Limited
· Tiger Branded Consumer Goods plc
· Other miscellaneous, property, investment and dormant companies

Brands

[edit]

Brand (countryif not in South Africa, year of acquisition and/or launch)[24][25]

Baby Products
  • Purity baby food
  • Elizabeth Anne's & Purity baby food
  • Natural Good Nights baby sleep and scent oils
  • Sun Smart Baby Range sunscreen
  • Elizabeth Anne's & Purity Special Baby Shampoo
  • Elizabeth Anne's & Purity Baby Aqueous Cream
  • Elizabeth Anne's & Purity Baby Aqueous Lotion
  • Elizabeth Anne's & Purity Baby Perfumed Jelly
  • Elizabeth Anne's & Purity Baby Barrier Cream
  • Elizabeth Anne's & Purity Baby Cornstarch Powder
  • Elizabeth Anne's & Purity Baby Oil
  • Elizabeth Anne's & Purity Baby Powder
  • Vi-Daylin
  • Telament
  • Phipps Milk of Magnesia
  • Muthi Wenyoni
  • Antipeol
Packaged Food
  • All Gold
  • Black Cat (1926)
  • Colman's mustard
  • Fatti and Moni's spaghetti (1982)
  • Ice Cap
  • Benny Stock
  • Koo canned foods (1940)
  • Spray & Cook cooking oil
  • Mrs H. S. Ball's Chutney
Beverages
  • Energade energy drink (1993)
  • Halls fruit juice (1999)
  • Oros flavoured drink mix
  • Jolly Jus
  • King Korn, sorghum beer mix
  • Kings Brew, sorghum beer mix
  • Davita
  • Maltex, hot wheat cereal
  • Mnanti, sorghum beer
Candy & Sweets
  • Ambrosoli (Chile, 2001)
  • Anytime (1990)
  • Beacon Allsorts
  • Beacon Slabs
  • Beacon Fizz Pops
  • Beacon Smoothies
  • Beacon Sprikles
  • Fizz Pop Magic Planet
  • Fruit Chews
  • Inside Story chocolate bar
  • Maynards
  • Superfine Chocolate
  • Nosh Bar
  • Now Bar
  • Nut Puffs
  • Tinkies
  • TV Bar
  • Wonder Bar
Grains
  • Albany bread (established after numerous mergers and acquisitions in the 1970s and 1980s)
  • Ace maize meal
  • Golden Cloud flour
  • Induna maize meal
  • Jungle Oat Bran
  • Jungle Oats
  • Jungle Oats Energy Bar
  • Jungle Lion Superpop, popcorn
  • Maxi Meal
  • Morvite cake mix
  • Oats Easy Instant Oats
  • Old Mill Stream Rice
  • Olde Cape Seed Loaf
  • Tastic Rice
  • Tasmati
  • Tastic Rice-O-Mix
  • Tastic Savory Classics
  • Taystee Wheat
  • TNT Microwave Popcorn
  • TNT Superpop
Pet Food
  • Jerky Treats
Perishables
A selection of three Enterprise products. Sliced meats, canned viennas, and a can of corned meat.
  • Renown
  • Like it Lean
  • Enterprise Foods
  • Easy Meal
  • Mrs. Paul's Kitchen
  • Nice and Easy
  • Simply Delicious
  • Suddenly Supper
Sea-food Products
  • Lucky Star canned fish
  • Sea Harvest
  • SA Sea Product Ltd
  • Oceana
Toiletries
  • Design Group shampoo and personal care products (1998)
  • Cepacaine, mouth wash
  • Gill
Other Brands and Subsidiaries
  • Trinity Biotech
  • V-Med

See also

[edit]

References

[edit]
  1. ^abcde"2024 Annual Financial Statements - Tiger"(PDF). pp. 14–13. Retrieved17 September 2025.
  2. ^"Integrated Annual Report - Tiger"(PDF). p. 4. Retrieved17 September 2025.
  3. ^"These are the biggest consumer goods companies in Africa". Retrieved10 April 2022.
  4. ^"JNB:TBS – Google Finance Search".google.com. Archived fromthe original on 11 March 2009. Retrieved31 August 2017.
  5. ^BHP, Blue Financial, Remgro, Telkom, Tiger: South African Equity Preview, By Janice Kew, Bloomberg, 21 June 2010.
  6. ^Jungle Oats brand historyArchived 20 May 2011 at theWayback Machine, retrieved 6 July 2010
  7. ^abBrooke Simons, Phillida (2000).Ice Cold in Africa: The History of Imperial Cold Storage & Supply Company Limited. Cape Town: Fernwood Press. pp. 237–246.ISBN 1-874950-50-4.
  8. ^Trade Intelligence – SPAR, accessed 2 October 2010
  9. ^Business Day: Tiger Oats Bids For All, 7 October 1999
  10. ^Competition Tribunal of South Africa article on the merger and details. (PDF file)http://www.comptrib.co.za/%5Ccomptrib%5Ccomptribdocs%5C488%5C33LMApr06.pdf
  11. ^Thomson Reuters Business Description: Tiger Brands, retrieved 21 July 2010
  12. ^Business Day: Tiger Brands buys Crosse & Blackwell from Nestlé, Published: 2009/05/25
  13. ^abThomas, Stafford (15 July 2016)."Tiger Brands sharpening its claws".Financial Mail. Retrieved26 July 2016.
  14. ^ab"Enterprise polony identified as source of listeria outbreak". Retrieved5 March 2018.
  15. ^ab"Tiger Brands, RCL Foods lost R5.7 billion in one day after #ListeriosisOutbreak | IOL Business Report". Retrieved5 March 2018.
  16. ^White, Ray."No evidence yet of link between listeriosis deaths, Tiger Brands products". Retrieved5 March 2018.
  17. ^"Trusted Global Currency Exchange & Money Transfer Solutions".www.xe.com.XE.com.Archived from the original on 16 May 2023. Retrieved16 May 2023.
  18. ^abMoneyWeb: "Tiger Brands admits to bread price-fixing, pays fine", 13 November 2007
  19. ^MoneyWeb: "Watchdog refers wheat milling cartel to Tribunal", 15 March 2010
  20. ^Business Report: "Tiger Brands Limited. Price-fixing saga bites Tiger Brands chief", 7 December 2007
  21. ^Adcock Ingram Critical Care (Proprietary) Limited ("AICC")Archived 16 September 2010 at theWayback Machine, Tiger Brands website, 9 May 2008, retrieved 2 February 2011
  22. ^MoneyWeb: "Tiger Brands' Adcock Ingram to pay R53,5m for price fixing", 9 May 2008
  23. ^"Finance24: Tiger to unbundle Adcock Ingram", 21 July 2008
  24. ^"Profiles's Stock Exchange Handbook: October 2010 – January 2011".Profile's Stock Exchange Handbook. Johannesburg, South Africa:Sasfin: 357. 2010.ISSN 1680-0036.
  25. ^Mbendi – Tiger Brands Ltd (TIGBRANDS), accessed 2 October 2010

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