59°19′58″N18°3′26″E / 59.33278°N 18.05722°E /59.33278; 18.05722Tidningsstatistik AB (TS) is the company which measuresnewspaper circulation inSweden.
TS started in 1937 as a section within Institutet för marknadsundersökningar (IMU, the institute for market research) and became an independent company in 1943. It used to be jointly owned by the advertising bureau association (Annonsbyråföreningen) and the Swedish newspaper publishers' association (Tidningsutgivarna, TU). In 1994 it was sold toScribona, an office electronics redistributor, which was a recent spinn-off from theEsselte group. Scribona then acquired Sifo, merged TS into this, sold it to the BritishWPP Group, where it becameSIFO Research International. The main offices for SIFO and TS remain in centralStockholm, at Vasagatan 11.
TS is a member of the International Federation of Audit Bureaux of Circulations (IFABC).
Swedish daily newspapers monitored by TS have a total circulation of 3.72 million copies (2008). Seven titles had a circulation of more than 100,000:Aftonbladet (377 thousand),Dagens Nyheter (339),Expressen (303, includingGöteborgs-Tidningen andKvällsposten),Göteborgs-Posten (243),Svenska Dagbladet (194),Sydsvenskan (124), andDagens Industri (112).
Swedish journals and magazines monitored by TS have a total circulation of 22.7 million copies (2008), including subscriptions, memberships, issues sold in stores, and free copies. The largest subscription magazines areICA-kuriren (166 thousand subscriptions) andHemmets Journal (162). Most copies sold in stores haveHänt Extra (104 thousand) andSe & Hör (66). Largest total circulations haveHemmets Journal (217 thousand) andAllers (216). However, these are dwarfed by titles likeKommunalarbetaren (555 thousand copies), a membership magazine for the trade union for municipal workers (Kommunalarbetareförbundet), andIKEA Family Live (738 thousand).
TS also produces circulation statistics for advertising and free newspapers under the title Reklamstatistik (RS), with a combined circulation of 22.4 million copies, and for electronic newsletters and websites.
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