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Thursday Night Football

From Wikipedia, the free encyclopedia
Branding for NFL games usually broadcast on Thursdays
This article is about broadcasts of National Football League games on Thursdays. For NFL Network games on Saturday, seeNFL Network Exclusive Game Series. For Canadian Football League games, seeCFL on TSN. For ESPN's coverage of college football, seeESPN College Football Thursday Primetime.
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Thursday Night Football
Also known asTNF
GenreNFL football telecasts
Directed byPierre Moossa
Presented byAl Michaels
Kirk Herbstreit
Kaylee Hartung
Terry McAulay
Charissa Thompson
Tony Gonzalez
Ryan Fitzpatrick
Andrew Whitworth
Richard Sherman
Marshawn Lynch
Taylor Rooks
Ian Rapoport
Sam Schwartzstein
Theme music composerPinar Toprak
Opening theme"Prime Video Sports Theme"
Country of originUnited States
Original languageEnglish
No. of seasons16(on NFL Network)
3(on Prime Video)
No. of episodes17 per season (16 regular season, 1 preseason)(list of episodes)
Production
Executive producerFred Gaudelli
ProducerMark Teitelman
Production locationsVarious NFL stadiums
Camera setupMulti-camera
Running time180 minutes or until game ends(inc. adverts)
Production companiesNational Football League
Prime Video Originals (2017–present)
Original release
NetworkNFL Network
ReleaseNovember 23, 2006 (2006-11-23) –
December 25, 2021 (2021-12-25)
NetworkCBS
ReleaseSeptember 11, 2014 (2014-09-11) –
October 26, 2017 (2017-10-26)
NetworkNBC
ReleaseNovember 17, 2016 (2016-11-17) –
December 25, 2017 (2017-12-25)
NetworkFox
ReleaseSeptember 26, 2018 (2018-09-26) –
December 25, 2021 (2021-12-25)
NetworkPrime Video
ReleaseSeptember 28, 2017 (2017-09-28) –
present
Related
NFL Network Exclusive Game Series

Thursday Night Football (often abbreviated asTNF) is the branding used for broadcasts ofNational Football League (NFL) games that broadcast primarily on Thursday nights. Most of the games kick off at 8:15Eastern Time (8:20 prior to 2022 and 8:25 prior to 2018).

In the past, games in the package[clarification needed] also aired occasionally on Saturdays in the later portion of the season, as well as select games from theNFL International Series (since 2017, these games have been branded asNFL Network Specials).

Debuting on November 23,2006, the telecasts were originally part ofNFL Network'sRun to the Playoffs package, which consisted of eight total games broadcast on Thursday and Saturday nights (five on Thursdays, and three on Saturdays, originally branded asSaturday Night Football) during the latter portion of the season. Since 2012, theTNF package has begun during the second week of the NFL season; theNFL Kickoff Game and theNFL on Thanksgiving are both broadcast as part ofNBC Sports'Sunday Night Football contract and are not included inThursday Night Football, although the Thanksgiving primetime game was previously part of the package from 2006 until 2011.

In2014, the NFL shifted the package to a new model to increase its prominence. The entireTNF package would be produced by a separate rightsholder, who would hold rights tosimulcast a portion of the package on their respective network.CBS was the first rightsholder under this model, airing nine games on broadcast television, and producing the remainder of the package to air exclusively on NFL Network[clarification needed] to satisfy its carriage agreements. The package was also extended to Week 16 of the season, and included a new Saturday doubleheader split between CBS and NFL Network. On January 18, 2015, CBS and NFL Network extended the same arrangement for a second season. In2016 and2017, the NFL continued with a similar arrangement, but addingNBC as a second rightsholder alongside CBS, with each network airing five games on broadcast television each. In2018, the rights shifted toFox, through the 2022 season.

In 2016, the NFL also began to sub-license digital streaming rights to the broadcast television portion of the package to third-parties, beginning withTwitter in 2016, and Amazon in 2017—initially onPrime Video, and later also being carried freely on Amazon-owned live streaming platformTwitch.

In 2021, it was announced that Amazon had acquired the exclusive rights toThursday Night Football beginning in the 2023 season under the NFL's new broadcasting deals, marking the first time that the NFL had sold one of its main television packages to a digital media company. NFL Network and Fox ceded the final season of the existing contract to Amazon, resulting in its coverage launching in 2022. As before, all of the games are also streamed for free on Twitch, and aired on local broadcast television stations in the markets of the opposing teams as per NFL rules.

As with all other nationally televised games, they are also carried on radio as part of theNFL on Westwood One Sports package.

Background

[edit]

Early history

[edit]

The NFL Network's coverage was not the first time that NFL games were covered on Thursday or Saturday.ABC televised occasional Thursday night games from 1978 to 1986 as part of itsMonday Night Football package. Prior to the new contract,ESPN carried a handful of sporadic Thursday night games (usually those displaced fromSunday night) and the broadcast networks used to air several national games on Saturday afternoons in mid-to-late December after thecollege football regular season ended. Incidentally, the only reason the league is even allowed to televise football games on Saturday night stems from a legal loophole: the league's antitrust exemption, theSports Broadcasting Act of 1961, was written when the NFL regular season ended in mid-December, and as such, it contains specific language that prohibits televising NFL games in most markets on Friday nights and all day on Saturdays between the second week of September and the second week of December, to protecthigh school and college football. Since most high school and college seasons have ended by mid-December, other thanbowl games, there has been little desire to close this loophole, even though the regular season has expanded well beyond mid-December since the law's passage.

In2005, when the NFL negotiated a new set of television contracts,Comcast-ownedOLN offered to pay $450 million for an eight-year contract to carry NFL prime time games. In exchange, Comcast planned to add NFL Network to itsdigital cable lineup. The channel was added, but NFL Network decided to air the games itself, foregoing a rights fee.[1] The other television deals generated $3.735 billion per year over an eight-year period forCBS,Fox,NBC, ESPN andDirecTV (owner of theout-of-market sports packageNFL Sunday Ticket).[citation needed]

As previously mentioned,Thursday Night Football debuted on November 23,2006, with theKansas City Chiefs handing the visitingDenver Broncos a 19–10Thanksgiving defeat. Each of the game broadcasts were titled eitherThursday Night Football orSaturday Night Football, depending on the night on which it aired. This format carried over to the2007 season.

At its launch, the package proved highly controversial mainly due to the relative unavailability of NFL Network at the time; the league used the games as leverage to encourage television providers to carry NFL Network on their basic service tiers, rather than in premium, sports-oriented packages that required subscribers to pay a higher fee; although, as with all other national cable telecasts of NFL games, the league's own regulations require the games to be syndicated to over-the-airtelevision stations in the local markets of the teams. These issues were magnified in 2007, whena game between the New England Patriots and New York Giants that saw thePatriots defeat theGiants to close out a perfect regular season was simulcast nationally on bothCBS andNBC, in addition to NFL Network and the local stations that the game was sold to, following concerns from politicians and other critics.

Starting in2008, NFL Network eliminated all but one of the Saturday night games and started their Thursday night package three weeks earlier. This was done to accommodate the earlier schedule and the league's antitrust exemption that prohibits Saturday games from being held for most of the season. In thefollowing season, all references toSaturday Night Football were dropped, and any games that are not played on Thursday (such as in2016, two Christmas weekend games and anNFL International Series game) have since been branded as "special editions" ofThursday Night Football, and laterThursday Night Special orNFL Network Special.

As part of new media contracts taking effect in the 2012 season, the Thanksgiving primetime game was moved from NFL Network to NBC'sSunday Night Football package.[2]

DuringSuper Bowl week in 2012, it was announced that theThursday Night Football package would expand from eight to 13 games and air on NFL Network, again soliciting and rejecting offers fromTurner Sports and Comcast.[citation needed] For the four seasons from 2012 to 2016, and again in 2020 and 2021 all 32 teams played a Thursday game following a Sunday game that guarantees each team a nationally televised game with 26 of them playing onThursday Night Football and the other six playing on Thanksgiving.[3] In addition, matchups are created with the intent to minimize travel in the leadup to the Thursday game. In general, the road team will play a home game the Sunday prior, while the home team will either play at home or a road game against a nearby opponent the Sunday before hosting the Thursday game. However, there will be instances where the road team comes in having played a road game the Sunday prior in a nearby city that makes it possible for teams from far away to play each other on Thursday, as well as consolidate long road trips for the road team.

For the 2012 season, a Spanish-language broadcast was added assecond audio program.

2014–2015: partnership with CBS Sports

[edit]

In January 2014, it was reported that the NFL was planning to sub-license a package of up to eightThursday Night Football games to another broadcaster for the2014 season. The NFL had negotiated with its existing broadcast partners, along with Turner Sports. These eight games were to be simulcast by NFL Network, and reports indicated that ESPN planned to place the games onABC in the event it won the rights, bringing the NFL back to ABC for the first time sinceSuper Bowl XL and the move ofMonday Night Football to ESPN in 2006.[4][5][6][7] The remaining games would remain exclusive to NFL Network, in order to satisfy carriage agreements with television providers guaranteeing a minimum number of games to air exclusively on the channel.[8] The decision came as the league wished to heighten the profile of its Thursday night games, which had suffered from relatively lower viewership and advertising revenue in comparison to other games.[9]

On February 5, 2014, the NFL announced thatCBS had acquired the partial rights toTNF for the 2014 season. Under the agreement, all of theThursday Night Football telecasts would be produced byCBS Sports and called by CBS's primary announcing team ofJim Nantz andPhil Simms. The first eight games of the season were simulcast nationally on NFL Network and CBS; the remaining games in the package only aired nationally on NFL Network, but per league broadcast policies, were simulcast on local stations in the participating teams' markets. CBS affiliates were givenright of first refusal to air the local simulcast before it is offered to another station (as had occurred inCincinnati,Ohio where the market's NBC affiliateWLWT aired a game between theCincinnati Bengals and theCleveland Browns instead of CBS affiliateWKRC-TV). A Saturday doubleheader was also added on Week 16: NFL Network aired the early game, while CBS aired the second, prime time game.[10][11][12][13][14]

The NFL considered CBS's bid to be the most attractive, owing to CBS's overall ratings stature (CBS had been the highest-rated broadcast network in the United States since the 2005-06 television season), a commitment to aggressively promote the Thursday games across its properties, and its plans to utilize CBS Sports' top NFL talent and production staff across all of the games in the package to ensure a major improvement in quality over the previous, in-house productions.[9] CBS staff also cited experience with itsjoint coverage of the NCAA Men's basketball tournament with Turner Sports as an advantage in its collaboration with NFL Network staff, as talent from both networks collaborate on pre-game, halftime and post-game coverage. During the games, a distinct graphics package co-branded with both CBS and NFL Network logos was used, certain players on each team wore microphones, and4K cameras were used to allow zoom-in shots duringinstant replays.[13][15]

With the move of selected games to CBS, media executives expected more major match-ups to appear onThursday Night Football than in previous years in order to attract better viewership; in the past,Thursday Night Football had been criticized for often featuring games between lesser and poorer-performing teams.[16][17] CBS and the NFL unveiled the games scheduled forThursday Night Football in April 2014; CBS's slate of games featured a number of major divisional rivalries, includingNew York Giants–Washington,Green Bay–Minnesota, and itsopening game on September 11, 2014, featuring thePittsburgh Steelers and theBaltimore Ravens.[12][18]

In the wake of the controversy surrounding Ravens playerRay Rice (who had been removed from the team and suspended from the NFL earlier in the week following the discovery of footage showing the player physically assaulting his wife, Janay, who was engaged to Rice at the time the security camera footage was recorded), changes were made to pre-game coverage on the first game in order to accommodate additional interviews and discussion related to the incident. Among these changes were the removal of an introductory segment featuringRihanna (who was similarly assaulted by fellow performerChris Brown in 2009) performing her song "Run This Town".[19][20] Following complaints by Rihanna onTwitter regarding the removal, the song was pulled entirely from future broadcasts.[21]

The rights were negotiated under a one-year contract valued at $275 million; on January 18, 2015, the NFL announced that it would renew the arrangement with CBS for the 2015 season, with its value increasing to around $300 million.[22][9][23]

2016–2017: CBS, NBC, and tri-cast with Twitter and Amazon Prime Video

[edit]

In November 2015,The Hollywood Reporter reported that in response to the success of the package under CBS, the NFL was planning to negotiate a long-term contract forTNF, with CBS, Fox, NBC, and Turner Sports showing interest.[23] TheNew York Post reported that this deal would also include the sale of a stake in NFL Network itself.[8]

On December 16, 2015, it was reported that the NFL was shopping theTNF package as a one-year deal with an option for a second year, similarly to the current arrangement with CBS; the league also requested that bidders outline goals for "growing" NFL Network. The league was also reportedly interested in selling non-exclusive digital rights to simulcast the games to another partner, such asAmazon.com,Apple Inc.,Google, orYahoo! (which exclusively streamed an International Series as part of a trial during the 2015 season, but would shut down itsoriginal video content service in January 2016).[24] In January 2016, it was reported that the NFL was considering splitting theTNF package across multiple broadcasters in tandem with the possibility of expanding the overall package to 17 games. It was also reported that ESPN and Turner Sports were not interested in the package due to its short-term nature, and that Fox was attempting to outbid CBS.[25][26]

On February 1, 2016, the NFL announced thatTNF would be shared between CBS, NBC, and NFL Network for the 2016 and 2017 seasons. CBS and NBC would each air five games (resulting in a schedule of ten games on broadcast television in comparison to eight under the previous deal), followed by an additional eight games exclusively on NFL Network to satisfy NFL Network'sretransmission consent contracts with cable providers; the eight NFL Network-exclusive games included six Thursday contests, a Sunday morning International Series contest, and aChristmas Day game. As with the previous contract, all games will be simulcast by NFL Network. Commissioner Roger Goodell stated that the league was "thrilled to add NBC to theTNF mix, a trusted partner with a proven track record of success broadcasting NFL football in primetime, and look forward to expanding with a digital partner for what will be a unique tri-cast on broadcast, cable and digital platforms."[27][28] On April 5, 2016, it was revealed that Twitter had acquired non-exclusive worldwide digital streaming rights to the ten broadcast television TNF games. The collaboration will also include streaming content on Twitter'sPeriscope service, such as behind the scenes access.[29] This also gave NBC a rare distinction of holding two primetime NFL packages, with them already holdingSunday Night games.

Rogers Media, who owns television rights to theTNF package in Canada through the end of the 2016 season but has not yet acquired digital rights (the majority of the NFL's media rights in Canada are owned by Rogers's rival,Bell Media), successfully forced Twitter toblock the game streams in that country, overriding the league's insistence that the free stream be global.[30][31] Due to the streaming deal,over-the-top television providersPlayStation Vue andSling TV are also required to black out the simulcast of the games on NFL Network.[32]

The first game produced by NBC Sports was broadcast exclusively on NFL Network on November 3, 2016, while the first game simulcast nationally on NBC aired on November 17.A cappella groupPentatonix recorded a reworked version of their song "Sing" ("Weekend Go") to serve as the opening theme song for NBC'sTNF telecasts;[33][34] NBC also commissioned new instrumental theme music by Jimmy Greco, "Can't Hold Us Down", which was performed by members of the orchestra from the Broadway musicalHamilton.[35] Both were retained for NBC's games in 2017.

On April 4, 2017, it was announced that Amazon.com had acquired non-exclusive streaming rights to the ten broadcast television games for the 2017 season over theirAmazon Prime Video service, under a deal valued at $50 million, a five-fold increase over the $10 million paid by Twitter. The streams were exclusive to paidPrime subscribers.[36] The deal includes $30 million worth of promotion.[37] Amazon planned several special features for its inaugural game, including broadcasting alternate feeds withSpanish,Portuguese, and a secondary English broadcast featuring soccer commentatorsRoss Dyer andTommy Smyth (intended for international viewers unfamiliar with the rules and terminology of American football), and a pre-show hosted byTiki Barber andCurtis Stone that featured presentations of NFL merchandise available for purchase on Amazon.[38][39][40][41]

The November 16, 2017 telecast between thePittsburgh Steelers andTennessee Titans was the first NFL broadcast to intentionally use theSkycam as its primary camera angle, as opposed to the usual sideline camera that has been used since telecasts of NFL games began in 1939.NBC Sports had previously switched to a skycam-only presentation for portions of two Sunday night games earlier that season because of fog and smoke (and, sixteen years prior, during its coverage of theXFL); positive reaction to the impromptu change prompted NBC to experiment with using the strategy for the full game.[42] The Skycam Angle was also used for the December 14 telecast between theDenver Broncos and theIndianapolis Colts.

2018–2021: Fox and Amazon Prime Video

[edit]

In early January 2018,Bloomberg reported that ABC/ESPN andFox Sports had both made bids for the nextTNF package. Both Fox andFox Sports 1 were named as potential outlets for the package in the Fox Sports bid, which was intended to showcaseFox's continued commitment to sports after thesale of its entertainment businesses to ESPN's majority-ownerThe Walt Disney Company (which excluded the Fox network itself and Fox Sports' national operations, such as FS1, among other assets). CBS and NBC were also considering renewing their existing contracts, but had requested a lower rights fee to compensate for the decreasing viewership of the NFL (TNF had been cited as one factor in the downturn, due to a perceived oversaturation of nationally televised games). It was also reported that the NFL would also allow digital companies to make bids for exclusive rights to theTNF package which forego a television partner entirely, unlike the previous non-exclusive deals with Twitter and Amazon.[43]

On January 30, 2018, it was reported by multiple sources that Fox had won the package.[44][45] The next day, the NFL officially announced that Fox had acquired the broadcast television rights to theTNF package under a five-year deal lasting from 2018 through 2022 (which is aligned with the conclusion of the NFL's other television deals). Fox would air eleven games per season in simulcast with NFL Network, and Fox Sports would produce all games within the package. ESPN reported that Fox would be paying around $60 million per game—an increase over the estimated $45 million per game paid by CBS and NBC under the previous contract, totaling an estimated $660 million per season.[46][47] The Fox deal was terminated a season early in 2021.[48]

Amazon renewed its digital rights for the 2018 and 2019 seasons; in contrast to 2017 in which the games required an Amazon Prime subscription, for 2018 and 2019, Amazon also carries game coverage for free on its live streaming platformTwitch.[49] Alongside the main Fox feed, British English, and Spanish options, the Amazon Prime streams offer an alternate commentary feed featuring ESPN anchorHannah Storm and NFL Network chief correspondentAndrea Kremer—the first all-female commentary team in NFL history.[50] The Twitch streams offer access to the service's standardchat room (along with special football-themedemotes), an interactive extension, and co-streams featuring prominent personalities, while streams on Amazon Fire devices offer integration with theX-Ray feature to access statistics and other content.[51]

Fox employed 45 cameras, a dual-skycam setup, triple-lens pylon cameras, and Intel True View replay systems where available.Fox NFL Thursday originated fromFox News Channel's Studio F in New York City, as well as an outdoor plaza setup onSixth Avenue (Fox Square) with a scaled football field and an audience.[52][53] A new graphics package was produced by Drive Studio, inspired byTimes Square to reflect its New York City-based studio programming; unlike CBS and NBC, Fox utilized the same in-game presentation it uses for all other NFL games broadcast by the network.[54]

For 2019, Fox announced that it would produce all of its games in1080p upscaled to 4K, withhybrid log–gamma (HLG)high-dynamic-range color, beginning with its season premiere September 26, 2019. The telecasts were distributed via the Fox Sports app, Prime Video, and to participating television providers. HDR was only supported through television providers, but Fox stated that HDR and surround sound support would be enabled via streaming "soon".[55]

Due acarriage dispute betweenDish Network and Fox resulting in the removal of itsowned-and-operated stations and cable networks, it was reported that Fox had pushed NFL Network to black out its simulcast of the October 3, 2019 game between theLos Angeles Rams and theSeattle Seahawks for Dish Network subscribers to prevent circumvention. However, due to a clause in Dish's carriage agreement that forbade the channel from performing provider-specific programming substitutions, NFL Network agreed to forego the simulcast entirely, and the game was made exclusive to Fox (making it the firstTNF game to not air in some capacity on NFL Network).[56][57] Fox and Dish agreed to a multi-year carriage agreement on October 6, 2019.[58]

On April 29, 2020, Amazon renewed its digital rights through the 2022 season, maintaining theTNF simulcasts and digital content, and also adding exclusive international rights to one late-season game per-season outside of the package (which will be produced by CBS).[59] For its simulcasts, Amazon replaced the British feed with a new "Scout's Feed" with extended analysis byBucky Brooks andDaniel Jeremiah (akin to theESPN "film room" broadcasts of college football games), and "NFL Next Live" on Twitch (with viewer interactivity).[60]

On October 19, because of a COVID-19 outbreak involving theTennessee Titans, the originally scheduled Thursday Night game between theKansas City Chiefs and theBuffalo Bills, was moved to the following Monday due to the Titans playing the Bills the previous Tuesday. The Chiefs won 26–17. In a similar move, theBaltimore Ravens had their scheduled Week 13TNF game against theDallas Cowboys postponed to the following Tuesday. The Ravens had dealt with their own outbreak, which included positive tests from players including reigning MVPLamar Jackson. For that reason, the Ravens had to postpone their Thanksgiving game against thePittsburgh Steelers three times, the first time was originally postponed to the Sunday after Thanksgiving in the afternoon, then postponed a second time to the following Tuesday night, then postponed again to the following Wednesday in the afternoon. The postponements forced the Steelers' Week 13 game against theWashington Football Team to be moved from Sunday, December 6, to Monday, December 7, and as mentioned, the Cowboys-Ravens game a day later, with both games remaining on NFL Network, Fox, and Prime Video.[citation needed]

2022–2033: Amazon Prime Video

[edit]

In March 2021, Amazon acquired exclusive rights toTNF as part of the next round of NFL broadcasting agreements from 2023 through 2033. NFL Network, Fox, and Amazon subsequently opted out of the final year of the current agreement, meaning that Amazon's rights would begin in the2022 NFL season instead.[48] Also in that time, reports have verified that Amazon was close to partnering with NBC Sports to produce their broadcasts, and their contract is likely to be a three-year deal with Amazon having the option to extend it to five.[61]

This partnership became materialized as along with lead play-by-play announcerAl Michaels,Sunday Night Football producer Fred Gaudelli moved to Amazon as part of collaboration from NBC Sports; Gaudelli explained that his production operated under a notion that they needed to produce a "great" broadcast before they could start "breaking things and being different", as NFL viewers had specific expectations as to how a game should be broadcast. Jared Stacy, Amazon's head of global live sports production, stated that they were "challenged by our leadership to figure out what’s next and to take some swings". Gaudelli went as far as suggesting that the on-field down and distance graphic use Amazon's "smile" symbol as an arrow.[62][63] Amazon will employ 13 "super slo-mo" cameras, two Skycams, andTrackMan ball tracking.Pinar Toprak composed new theme music for the telecasts. Features from the previous simulcasts ofTNF on Amazon platforms will return, including X-Ray, and broadcasts on Twitch. Amazon also plans alternate broadcasts for Prime Video and Twitch, such as one that features the sports comedy teamDude Perfect.[64][65][66]

It was reported that Amazon was seeking advertising rates 20% higher than those of Thursday games in past seasons.[67] Per a corporate policy prohibiting advertising that "encourage, glamorize or depict excessive consumption of alcohol" on its platforms, Amazon is not allowing commercials for alcoholic beverages to air during its telecasts (although they may still appear in advertising slots sold by the league, or as part of commercial time held by local broadcasters).[67][68][69]

As with all other NFL telecasts not on national broadcast television, allThursday Night Football games are required to be simulcast on a broadcast television station in the home market of each participating team.[65] To ensure availability of the broadcasts at commercial establishments such as bars and restaurants (which might not be configured to handle streaming-only broadcasts), Amazon partnered withDirecTV (which had historically carriedNFL Sunday Ticket) to carry itsThursday Night Football telecasts on special channels for its business customers.[70] In addition, Amazon reached an agreement withNielsen Media Research to provideaudience measurement under a three-year deal, allowing the games' viewership on Prime Video, Twitch, out-of-home, and on local broadcast stations to be tabulated in theNielsen ratings.[71]

Amazon carried a preseason game on August 25, 2022, featuring theSan Francisco 49ers at theHouston Texans.[64] The first regular season game on September 15, 2022 featured theLos Angeles Chargers at theKansas City Chiefs.[72] Nielsen reported an average of 13 million viewers across all measured platforms, which were in line with the average numbers that were garnered by Fox'sThursday Night Football broadcasts in the 2021 season, and an increase of five million over that year's season opener (which was an NFL Network-exclusive game).[73]

On October 18, 2022, the NFL announced thatThursday Night Football would add a Friday afternoon game on the Friday after Thanksgiving beginning in 2023;Thursday Night Football had taken Thanksgiving week off since. The game will compete directly with thelong-standing slate of college football games held on the Friday after Thanksgiving.[74][75][76]Thursday Night Football had gone on hiatus during Thanksgiving week since 2012, as the Thanksgiving primetime game had been reassigned to theSunday Night Football package.[77][2] As an e-commerce company, the game is expected to leverage a captive audience of holiday shoppers for "Black Friday" as a potential audience, including the potential for advertising retail products and "Cyber Monday" promotions. The strategy is comparable to Prime Video's acquisition ofPremier League soccer fixtures in early-December in the United Kingdom, which similarly leverages holiday shopping activity.[78]

On March 28, 2023, following an underwhelming slate of games for the 2022 season that led to a 46% drop in viewership, significant changes were made in response to Amazon's demands for more compelling games. Starting in the 2023 season, teams are not required to have a Thursday game following a Sunday, while teams can play up to two Thursday games following a Sunday game per season. The league also approved the option of flexing Sunday games into Thursday despite overwhelming opposition from players and coaches. Up to two games from weeks 13 through 17 can be flexed with 28 days advanced notice, up from 15 days that was originally proposed. Since 2025, the flex timetable forTNF games was reduced to 21 days before kickoff. Additionally, only games between teams that have not played two Thursday games are eligible to be flexed and the same team can’t be flexed both times.[79] In Week 16 was the first game flexed in TNF history for arivalry game between theBrownsBengals replace in favor ofBroncosChargers game. In2025, when Christmas Day falls on a Thursday, TNF will air their traditional game on Christmas night. In 2026, when Christmas Day falls on a Friday, TNF is likely to air their traditional game on Thursday, Christmas Eve.

Coverage

[edit]

Game announcers

[edit]

The initial NFL Network team consisted ofHBO Sports'Bryant Gumbel asplay-by-play announcer, NBC Sports'Cris Collinsworth as thecolor commentator for the Thursday telecasts, andDick Vermeil replacing Collinsworth for Saturday telecasts. In 2007, Collinsworth replaced Vermeil alongside Gumbel for all games.

Gumbel left the network after the 2007 season and his then-HBO colleagueBob Papa, who is also the radio voice of theNew York Giants, was brought in to replace him. Collinsworth stayed on until the end of the 2008 season, then left to take over for the retiringJohn Madden as lead analyst onNBC Sunday Night Football. NFL Network replaced him withMatt Millen, who returned to broadcasting in 2009, and then added former ESPN analystJoe Theismann for 2010.

For 2011, then ESPN and now CBS play-by-play manBrad Nessler took over the Thursday night broadcast. He was joined by NFL Network draft analyst and NBC Notre Dame color manMike Mayock, and the pairing spent three seasons calling games.

As a result of CBS taking over production responsibilities for theTNF broadcasts, its lead broadcast team ofJim Nantz andPhil Simms took over the broadcast booth.[14] With NBC adding games in 2016,Al Michaels and Cris Collinsworth, the broadcast team ofNBC Sunday Night Football, were required under league contract to do the same. NBC had initially hired formerMonday Night Football play-by-play manMike Tirico for Thursdays before the league nixed the idea of any separate broadcast teams for Sunday and Thursday nights.[80][81] As a result, Tirico called two NBC-producedThursday Night Special game broadcasts on December 18 and Christmas Day, respectively, both alongside formerUSFL and NFL quarterbackDoug Flutie, who serves as the color commentator for NBC's college football coverage as well to fill-in for Al and Cris.[82][83][84] Subsequently, Tirico eventually called threeSunday Night Football games, including the Thanksgiving night game which is in theSNF package, in order for NBC to allow Michaels over a week's rest before the end of the season and also the December 22, 2016TNF game alongside Collinsworth.[28][85][86] On May 31, 2017, it was announced that Tirico would replace Michaels full-time for NBC'sThursday Night Football games.[87] For 2017,Kurt Warner similarly filled in for Collinsworth on two non-Thursday games.[88][89]

For 2017, CBS hiredTony Romo as its lead color commentator. Numerous complications needed to be resolved, namely Romo's reluctance to cover both Sunday and Thursday nights as required under theThursday Night Football contract,[90] and the fact that Simms remains under contract with CBS through the next several years.[91] However, the network confirmed via press release that Romo's duties would include Sunday and Thursday games and Simms joinedThe NFL Today studio team.[92][93][94]

WithTNF moving to Fox in 2018, the network announced that its top team ofJoe Buck andTroy Aikman would call the games, after months of speculation that five-time NFL MVPPeyton Manning would be hired by the network to call their Thursday games. They were joined byErin Andrews, who normally works with Buck and Aikman on Sundays alongside Kristina Pink andMike Pereira, one of two rule analysts for Fox. In previous seasons prior to Fox'sTNF contract, Buck did not call any NFL games during late October, workingMajor League Baseball playoff games instead. For 2018, none of Fox's scheduled MLB playoff broadcasts landed on a Thursday (Fox carried theNLCS and theWorld Series that year), so Buck continued to broadcast both sports, crisscrossing the country in seven cities over a 22-day period.[95] The following year, the Chiefs–Broncos telecast fell on the same evening as Game 4 of the ALCS, requiring Buck to leaveNew York City forDenver andJoe Davis to fill in on baseball.[96]

NFL Network has occasionally used non-Fox Sports broadcast teams for the games that air exclusively on that network. On October 14, 2018, the NFL announced via press release, that theNFL GameDay Morning studio team ofRich Eisen,Steve Mariucci, Kurt Warner, andMichael Irvin, would be calling the Eagles-Jaguars London Game on October 28. They were joined byMelissa Stark, who made her first appearance as a sideline reporter sinceABC's coverage of Super Bowl XXXVII, andPeter Schrager, from Fox Sports, and NFL Network'sGood Morning Football. The network kept the four-man booth for the 2019 London Games.

For 2018 and 2019, NFL Network borrowed Mike Tirico from formerTNF holder NBC to serve as play-by-play for the network's Saturday games (Browns-Broncos and Ravens-Chargers in 2018, andBills-Patriots in 2019), and reunited him with Warner on color commentary. Tirico and Warner were joined by Schrager on the sidelines.[97] The early Saturday games in 2018 (Texans-Jets andRedskins-Titans) were announced by the trio ofCurt Menefee, Steve Mariucci, andNate Burleson, with Stark on the sideline. Menefee and Mariucci were both dropped from Saturday coverage in 2019, as they were replaced by Eisen andJoe Thomas for Texans-Buccaneers, the early game of the tripleheader in 2019, while Fox's B-Team ofKevin Burkhardt,Charles Davis, andPam Oliver called Rams-49ers, the third game of the 2019 Saturday tripleheader.

Tirico had been scheduled to call Saturday games again in 2020, but after Al Michaels failed to clear NBC protocols forCOVID-19, Tirico was dispatched toSunday Night Football and Joe Davis worked the Saturday broadcasts with Warner.[98] In 2021 NFL London Game was produced byCBS withGreg Gumbel andAdam Archuleta, Joe Davis and Kurt Warner paired up againRaiders vs.Browns in week 15 andColts vs.Cardinals in week 16,Kevin Burkhardt andGreg Olsen worked Colts vs.Patriots in week 15 and theTNF game between the49ers andTitans in week 16.

After unsuccessfully attempting to lure Aikman away from Fox forTNF full-time (with both Buck and Aikman ultimately leaving Fox for ESPN andMonday Night Football instead), Amazon hired Al Michaels and ESPN college football analystKirk Herbstreit as its lead broadcast team.[99][100] In July 2022, Amazon then added former ESPN andABC News reporterKaylee Hartung as its sideline reporter.[101] In January 2023, Hartung joined NBC News'The Today Show as a national correspondent.[102][103]

Pregame coverage

[edit]

Each game telecast on NFL Network was preceded byNFL GameDay Kickoff, which broadcast live from the site of each game and featuredColleen Wolfe as its host, withJoe Thomas,Michael Irvin, andSteve Smith Sr., or other NFL Network colleagues as analysts. The show generally begins two hours before game time (6:00 p.m. ET). NFL Network later introduced a second studio show earlier in the afternoon,TNF First Look, hosted byAndrew Siciliano.[104]

CBS games were preceded byThursday Night Kickoff, hosted byJames Brown,Bill Cowher, andDeion Sanders, and was simulcast on CBS and NFL Network. NBC games were preceded byFootball Night in America (which was renamed in reference of the host city of the game, such asFootball Night inTampa), hosted byLiam McHugh,Tony Dungy, andRodney Harrison, and were likewise simulcast on NBC and NFL Network. NFL Network’s pregame crew typically joined the NBC and CBS crews for pregame coverage. NBC, CBS, Twitter (in 2016) and Amazon (in 2017) would join NFL Network’s pregame coverage at 7:30 p.m. Eastern Time during its games.[15] This resulted in some controversy among viewers and the producers of syndicated programming in thelocally programmed timeslot before network primetime, where the pre-game affects programs such asWheel of Fortune,Jeopardy! andEntertainment Tonight (all distributed by CBS's sister syndication divisionCBS Media Ventures), along with several other programs, which then require pre-emption or slotting on lower-profile alternate timeslots or stations to air in markets where they are carried by CBS, Fox, or NBC affiliates in order to accommodate the Thursday games.[105]

For Fox, game telecasts were preceded byFox NFL Thursday. In 2018, it was hosted with a fixed lineup hosted byMichael Strahan, with analystsTerry Bradshaw,Howie Long, and insider Jay Glazer.[106] Unlike CBS and NBC, the NFL Network crew would not join Fox’s pregame coverage, as the latter’s pregame became the main pregame show for TNF. In 2019, Strahan remained host, but with Bradshaw and Long rotating as analyst, alongside analystTony Gonzalez, and insider Peter Schrager, serving as insider. Fox also signedRob Gronkowski to make appearances on the program.[107] To accommodate Strahan's commitments to ABC's morning showGood Morning America, the program was broadcast from New York City, with studio segments originating fromFox News Channel's studios rather than Fox Sports' Los Angeles studios.[108] Due to the COVID-19 pandemic, the pre-game show moved to Los Angeles withCurt Menefee serving as main host. Strahan made remote appearances during the season due to hisGMA commitments.[109] Gonzalez left Fox prior to the2021 season to pursue other film and television projects.[110]

Pregame Host's in 2023

Amazon's games are preceded byTNF Tonight andThursday Night Kickoff, which is hosted from the game site byCharissa Thompson, Tony Gonzalez,Ryan Fitzpatrick,Andrew Whitworth, andRichard Sherman, with contributions byTaylor Rooks and NFL Network'sIan Rapoport.[111]Marshawn Lynch also appears as part of a pre-recorded segment called "'N Yo' City", as does chefDavid Chang, who contributes to food-focused segments.Aqib Talib was also set to appear on the pregame show as well, but stepped down due to personal legal difficulties. Like CBS, NBC, and Fox, Prime Video's coverage is required to be picked up via over-the-air syndication in the markets of the teams that play each week.

Radio coverage

[edit]

As with all other national games,Westwood One provides radio broadcasts ofThursday Night Football games as part of itsnational radio package for the NFL.Ian Eagle handles play-by-play, withTony Boselli handling color analysis.[112]

Game announcers

[edit]

Television

[edit]

Current

[edit]

Game coverage

[edit]

Alternate broadcasts

[edit]

Pregame coverage

[edit]

Former

[edit]
  • Kay Adams – fill-in play-by-play (2021)
  • Troy Aikman – Fox lead color commentator (2018–2021)
  • Adam Amin – Fox fill-in play-by-play (2020)
  • Erin Andrews – Fox sideline reporter (2018–2021)
  • Adam Archuleta – London color commentator (2021)
  • Dean Blandino – rules expert (2019–2021)
  • Terry Bradshaw – Fox studio analyst (2018, 2020); rotating studio analyst (2019, 2021)
  • Albert Breer - insider (2024)
  • James Brown – CBS lead studio host (2014–2017)
  • Joe Buck – Fox lead play-by-play (2018–2021)
  • Kevin Burkhardt – Fox fill-in play-by-play (2019; 2021)
  • Nate Burleson – fill-in color commentator (2018–2019)
  • Reggie Bush – Fox fill-in studio analyst (2019)
  • Maverick Carter – alternate broadcast announcer (2022–2023; select games)
  • Andrew Catalon – Prime Video/Twitch Saturday play-by-play (2020)
  • Fran Charles – NFLN studio host (2010)
  • Cris Collinsworth – NFLN color commentator (2006–2008); NBC Color Commentator (2016–2017)
  • Bob Costas – NBC studio host (2016)
  • Bill Cowher – CBS studio analyst (2014–2017)
  • Heather Cox – NBC sideline reporter (2016–2017)
  • Lindsay Czarniak – Fox fill-in sideline reporter (2020)
  • Charles Davis – Fox fill-in analyst (2019)
  • Joe Davis – Fox fill-in play-by-play (2020–2021)
  • Jenny Dell – CBS Fill-in sideline reporter (2014)
  • Dude Perfect – alternate broadcast announcers (2022–2023; select games)
  • Tony Dungy – NBC studio analyst and fill-in color commentator (2016–2017)
  • Ross Dyer – UK Feed/Amazon Prime Video Fill-in Play-by-Play (2017)
  • Ian Eagle – CBS Fill-in Play-by-Play (2014–2015) (Still calls TNF on the Radio)
  • Rich Eisen – Lead studio host (2006-2017); fill-in play-by-play (2018–2019)
  • Jamie Erdahl – CBS fill-in sideline reporter (2017)
  • Marshall Faulk – Analyst (2006–2017 Week 14)
  • Alex Flanagan – NFLN sideline reporter (2010–2013)
  • Doug Flutie – NBC fill-in color commentator (2016)
  • Jay Glazer – NFLN studio analyst (2010–2011); Fox insider (2018); contributor (2020–2021)
  • Trent Green – CBS Fill-in Color Commentator (2015–2017)
  • Bryant Gumbel – NFLN play-by-play (2006–2007)
  • Greg Gumbel – CBS fill-in play-by-play (2017); London play-by-play (2021; deceased)
  • Tom Hammond – NFLN substitute play-by-play (2007)
  • Scott Hanson – NFLN sideline reporter (2009)
  • Rodney Harrison – NBC studio analyst (2016–2017)
  • Dan Hellie – Fill-in studio host (2017)
  • Kara Henderson – NFLN studio host (2011)
  • ’Cousin’ Sal Iacono - Fox prognosticator (2019–2021)
  • Michael Irvin – studio analyst (2011–2021); fill-in color commentator (2018–2019)
  • LeBron James – alternate broadcast announcer (2022–2023; select games)
  • Jimmy Johnson – Fox contributor (2020)
  • Harry Kalas – NFLN sponsorship announcer (2006–2008; deceased)
  • Andrea Kremer - Prime Video alternate broadcast color commentator (2018-2022)
  • Howie Long – Fox studio analyst (2018); rotating studio analyst (2019, 2021); contributor (2020)
  • Steve Mariucci – studio analyst (2006–2019); fill-in color commentator (2018–2019)
  • Mike Mayock – NFLN color commentator (2011–2013)
  • Liam McHugh – Fill-in NBC studio host (2016); NBC studio host (2017)
  • Curt Menefee – NFLN fill-in play-by-play (2018); Fox lead studio host (2020–2021)
  • Matt Millen – NFLN color commentator (2009–2010)
  • Jim Mora – NFLN studio analyst (2010)
  • Jim Nantz – CBS lead play-by-Play (2014–2017)
  • Brad Nessler – NFLN play-by-play (2011–2013)
  • Pam Oliver – Fox fill-in sideline reporter (2019; 2021)
  • Greg Olsen – Fox rotating studio analyst and fill-in color commentator (2021)
  • Bob Papa – NFLN play-by-play (2008–2010)
  • Dan Patrick – NBC Fill-in studio host (2017)
  • Mike Pereira – Fox rules expert (2018–2021)
  • Kristina Pink – Fox sideline reporter (2018–2021)
  • Tom Rinaldi – fill-in sideline reporter (2021)
  • Paul Rivera – alternate broadcast announcer (2022–2023; select games)
  • Tony Romo – CBS lead color commentator (2017)
  • A.J. Ross – London sideline reporter (2021)
  • Mark Sanchez – Fox rotating studio analyst (2021)
  • Deion Sanders – NFLN/CBS studio analyst (2006–2017)
  • Warren Sapp – NFLN studio analyst (2008)
  • Adam Schefter – NFLN sideline reporter (2006–2008)
  • Mark Schlereth – Fox fill-in color commentator (2020)
  • Peter Schrager – fill-in sideline reporter (2018–2019; 2021); Fox insider (2019)
  • Sterling Sharpe – NFLN studio analyst (2010–2011)
  • Phil Simms – CBS lead color commentator (2014–2016)
  • Michael Smith – insider (2022–2023)
  • Steve Smith Sr. – studio analyst (2017–2021)
  • Melissa Stark – fill-in sideline reporter (2018–2021)
  • Hannah Storm - Prime Video alternate broadcast play-by-play (2018-2022)
  • Michael Strahan – Fox lead studio host (2018–2019); contributor (2020–2021)
  • Pat Summerall – NFLN sponsorship announcer (2009; deceased)
  • Joe Theismann – NFLN color commentator (2010)
  • Joe Thomas – studio analyst (2018–2021); fill-in studio analyst (2019)
  • Amber Theoharis – Fill-in studio host (2016–2017)
  • Mike Tirico – NBC fill-in studio host and play-by-play (2016); full-time play-by-play (2017); NFLN fill-in play-by-play (2018–2019)
  • Dick Vermeil – NFLN Saturday color commentator (2006)
  • Michael Vick – Fox fill-in studio analyst (2020)
  • Kurt Warner – NFLN studio analyst (2010–2011); fill-in color commentator (2017–2021)
  • Evan Washburn – CBS fill-in sideline reporter (2015)
  • Colleen Wolfe – studio host (2018–2021)
  • Tracy Wolfson – CBS lead sideline reporter (2014–2017)
  • Steve Wyche – fill-in sideline reporter (2021)

Radio

[edit]

Current

[edit]

Former

[edit]

Results

[edit]
Main article:List of Thursday Night Football results (2006–present)

This table shows theNational Football League teams' all-time standings for games played onThursday Night Football.

Standings are current as of Week 7 of the2025 NFL season.

TeamGames PlayedWinsLossesTiesWin Pct.First AppearanceMost Recent Appearance
Indianapolis Colts16124.750November 22, 2007
defeatedAtlanta 31–13
October 6, 2022
defeatedDenver 12-9 (OT)
Kansas City Chiefs14113.786November 23, 2006
defeatedDenver 19–10
November 29, 2024
defeatedLas Vegas 19-17
Pittsburgh Steelers17107.625December 7, 2006
defeatedCleveland 27–7
October 16, 2025
lost toCincinnati 33-31
New York Jets20812.400November 13, 2008
defeatedNew England 34–31
October 31, 2024
defeatedHouston 21-13
Los Angeles Chargers**1587.500December 4, 2008
defeatedOakland 34–7
December 19, 2024
defeatedDenver 34-27
Dallas Cowboys18135.706December 16, 2006
defeatedAtlanta 38–28
September 26, 2024
defeatedN.Y. Giants 20-15
Philadelphia Eagles1495.667November 27, 2008
defeatedArizona 48–20
October 9, 2025
lost toN.Y. Giants 34-17
New York Giants1358.364December 30, 2006
defeatedWashington 34–28
October 9, 2025
defeatedPhiladelphia 34-17
San Francisco 49ers22139.579December 14, 2006
defeatedSeattle 24–14
October 2, 2025
defatedL.A. Rams 26-23 (OT)
Denver Broncos20812.389November 23, 2006
lost toKansas City 19–10
December 19, 2024
lost toL.A. Chargers 34–27
Atlanta Falcons15105.643December 16, 2006
lost toDallas 38–28
October 3, 2024
defeatedTampa Bay 36–30 (OT)
Chicago Bears1688.533December 6, 2007
lost toWashington 24–16
December 26, 2024
lost toSeattle 6-3
Baltimore Ravens17125.706November 30, 2006
lost toCincinnati 13–7
November 7, 2024
defeatedCincinnati 35-34
Seattle Seahawks16106.615December 14, 2006
lost toSan Francisco 24–14
September 25, 2025
defeatedArizona 23-20
Green Bay Packers15105.692December 21, 2006
defeatedMinnesota 9–7
September 11, 2025
defeatedWashington 27-18
Arizona Cardinals16511.333November 27, 2008
lost toPhiladelphia 48–20
September 25, 2025
lost toSeattle 23-20
Washington Commanders****1257.455December 30, 2006
lost toN.Y. Giants 34–28
September 11, 2025
lost toGreen Bay 27-18
New England Patriots14104.714December 29, 2007
defeatedN.Y. Giants 38–35
September 19, 2024
lost toN.Y. Jets 24-3
Miami Dolphins1578.538November 19, 2009
defeatedCarolina 24–17
September 18, 2025
lost toBuffalo 31-21
Detroit Lions532.500December 3, 2015
lost toGreen Bay 27–23
December 5, 2024
defeatedGreen Bay 34–31
Houston Texans1358.385December 13, 2007
defeatedDenver 31–13
October 31, 2024
lost toN.Y. Jets 29-17
Las Vegas Raiders***1688.500December 23, 2006
lost toKansas City 20–9
November 29, 2024
lost toKansas City 19-17
Cleveland Browns1697.563December 7, 2006
lost toPittsburgh 27–7
November 21, 2024
defeatedPittsburgh 24-19
Cincinnati Bengals1468.385November 30, 2006
defeatedBaltimore 13–7
October 16, 2025
defeatedPittsburgh 33-31
Carolina Panthers17611.353December 22, 2007
lost toDallas 20–13
November 9, 2023
lost toChicago 16-13
Jacksonville Jaguars16610.375December 18, 2008
lost toIndianapolis 31–24
October 19, 2023
defeatedNew Orleans 31-24
Tennessee Titans1569.400December 25, 2009
lost toSan Diego 42–17
November 2, 2023
lost toPittsburgh 20-16
New Orleans Saints1349.308December 11, 2008
lost toChicago 27–24
October 17, 2024
lost toDenver 33-10
Buffalo Bills1376.455December 3, 2009
lost toN.Y. Jets 19–13
September 18, 2025
defeatedMiami 31-21
Los Angeles Rams*1798.500December 20, 2007
lost toPittsburgh 41–24
October 2, 2025
lost toSan Francisco 26–23 (OT)
Minnesota Vikings1037.333December 21, 2006
lost toGreen Bay 9–7
October 24, 2024
lost toL.A. Rams 30-20
Tampa Bay Buccaneers16412.267December 17, 2011
lost toDallas 31–15
October 3, 2024
lost toAtlanta 36-30 (OT)

• *St. Louis Rams, 1995–2015

• **San Diego Chargers, 1961–2016

• ***Oakland Raiders, 1995–2019

• **** Washington Redskins, 1937-2019; Washington Football Team, 2020-2021

Reception

[edit]

Carriage

[edit]

Upon the original launch of the Thursday and Saturday night games,few television service providers carried the NFL Network due to disputes during the network's terms in its carriage contracts during negotiations. These disputes were magnified throughout the 2007 season, as two high-profile matchups were to be broadcast by the network. The first was a matchup between theDallas Cowboys andGreen Bay Packers which was scheduled for the week after Thanksgiving and saw both teams at 10–1, vying for the top seed in the NFC, and the second wasWeek 17 Saturday night game between theNew England Patriots and theNew York Giants, where the Patriots had a chance to become the first team since the 1972 Miami Dolphins to end a regular season undefeated.

In the first case, fans were displeased that a matchup between two teams at such a critical point in the season was not available on broadcast television except in the Dallas and Green Bay markets. To avoid such a problem with the potential sixteenth victory for the Patriots, CBS and NBC bought broadcast rights to the game so it could be seen by a nationwide audience on both cable and broadcast television. This ended up causing another controversy, however, as the move by the networks infringed on the exclusivity that would normally have been enjoyed byWWOR-TV in New York City andWCVB-TV in Boston, which were the Giants' and Patriots' respective local over-the-air broadcasters for cable-televised games (the game aired on these stations, as well as onWCBS-TV,WNBC,WBZ-TV andWHDH in the teams' market areas).[118]

Game quality and viewership

[edit]

Thursday Night Football games on NFL Network are among the lowest-rated nationally televised NFL broadcasts. Critics have argued that the games televised onThursday Night Football have been of lower quality than other prime time games, as they often featured match-ups between lesser or poor-performing teams, and that the shortened rest between games triggered by Thursday games also has an effect on their overall quality.[16][17] In an analysis bySports on Earth writer Aaron Roberts, it was determined that most Thursday games were of average or above-average quality in comparison to normal, non-prime time games, but that this was "by design" due to the leverage of other NFL broadcasters on how games are scheduled throughout the season (which traditionally prioritizes "major" games for either late-afternoon or Sunday and Monday nights).[119][120]

The move of selected games to CBS brought improved ratings: the inaugural game was the highest-rated program of the night, with an audience share of 13.7 and an average of 20.7 million viewers, representing a 108% increase in ratings over the first NFL Network game in 2013. The game, whose ratings were boosted by coverage of the Ray Rice scandal, also brought CBS its highest prime time ratings on a Thursday night since May 2006. While lower, at 9.6 million viewers, the Week 3 game between theAtlanta Falcons andTampa Bay Buccaneers was also the highest-rated program of the night.[121][122][123][124] The first four games of the package, however, featuredblowout victories.[125][126] In total, average viewership of the games increased from around 7 million to around 11.8 million in the 2014 season.[127]

Controversy over ratings and the quality of play in Thursday night contests escalated when on November 28, 2016, a report circulated that the league was considering ending the franchise. The NFL, however, denied this rumor.[128] The subsequent game on December 1, 2016 between theDallas Cowboys and theMinnesota Vikings was the highest ratedThursday Night Football of the season.[129][130]

During the 2016 season, current and former players includingRichard Sherman,[131]J. J. Watt,[132] andCharles Woodson[133] expressed their dislikes for Thursday Night Football, with Richard Sherman calling it a "poopfest".[134]

The September 20, 2018 game between theNew York Jets andCleveland Browns, which saw the debut of Cleveland's first overall pickBaker Mayfield, as well as the team breaking a nearly two-year losing streak, set a record for the highest-rated NFL Network-exclusive broadcast inThursday Night Football history, with a 5.2 household rating and over 8 million viewers.[135]

Criticism of Thursday night game quality intensified during and after the2022 NFL season, the first season in which TNF games were broadcast exclusively by Amazon Prime. For example, an overwhelming number of NFL fans, commentators, and former players reacted negatively to an October 6, 2022 game in which theIndianapolis Colts andDenver Broncos punted 12 times, threw four combined interceptions, and scored zero combined touchdowns in over 60 minutes of gameplay.[136][137][138] The criticism was even shared among those working to deliver the Thursday night games to a national audience. For example, after the conclusion of the 2022 regular season,Al Michaels, the full time play-by-play announcer for TNF, commented on his experience calling TNF games and said, “I mean, you just can’t oversell something. Do you want me to sell you a 20-year-old Mazda? That’s what you’re asking me to do. I can’t sell you a used car." In the same interview, Michaels even referenced the aforementioned Week 5 contest between Indianapolis and Denver as a primary example of a suboptimal game that he had to call and described the game as "dreadful."[139] The following offseason, the NFL enabled flexible scheduling for Thursday night games, which the league had previously balked at.[140]

Player safety

[edit]

As mentioned, a team needing to play a Thursday night game can result in a shortened rest period for players between games.[16][17] On October 6, 2014,Arian Foster, then of theHouston Texans, made a statement considering it hypocritical for the NFL toemphasize the safety of players (particularly in regards toconcussions) while allowing its players to play a game on only three days' rest, which he considered to be equally "dangerous".[126] Richard Sherman of theSeattle Seahawks has also voiced displeasure about Thursday night games reducing prep time, and wrote a 2016 editorial forThe Players' Tribune about the games.[141] Sherman's2017 season (and his run with the Seahawks; he would sign a new deal with theSan Francisco 49ers in the 2018 off-season) would end on November 9, 2017 during a Thursday night game against theArizona Cardinals, when heruptured hisAchilles tendon.[142] Sherman would later go on to become a pregame and postgame analyst for Amazon Prime's Thursday Night Football.

On January 29, 2015, the NFL released its health and safety report, which states that an average of 4.8 injuries were sustained during Thursday games compared to 6.9 injuries per game on Sundays and Mondays.[143]

During their September 29, 2022 game against theCincinnati Bengals,Miami Dolphins quarterbackTua Tagovailoa hit the ground with his left elbow, back and back of his helmet after taking a sack. Tagovailoa demonstrated afencing response, and was stretchered off the field and transported to theUniversity of Cincinnati Medical Center with head and neck injuries. He was discharged from the hospital later that night.[144][145] The game took place only four days after the Dolphins' previous game against Buffalo, where Tagovailoa was briefly taken out of the game due to a head injury (initially reported by the team as a back injury), but returned to the game afterward. That decision prompted an investigation by theNFLPA as a possible violation of concussion protocol;[145][146] the NFL stated there were indications that the concussion protocol had been followed in this case.[147] The NFL faced scrutiny over its concussion policy following the game, with critics arguing that Tagovailoa should not have been cleared to play at all (especially with the shortened rest between the games and the multiple injuries); the league's chief medical officer Allen Sills stated that "we want to be thorough, and we want to be consistent and be fair to everyone involved and make sure that we have all the data on hand before we reach a final determination."[147][148]

The injury also prompted discussions over how such situations should be handled during broadcasts, as Amazon faced criticism for airing multiple, graphic replays of the injury during the telecast, and limiting discussion of the event during the halftime show. The first injury was discussed during a segment of the pre-game show, and acknowledged by color commentator Kirk Herbstreit after the second injury. A more extensive discussion did occur during the post-game show, where reporter Michael Smith stated that "I think there’s room for both concern for Tua — and frustration and outrage." ESPN analystCris Canty argued that the lack of discussion at halftime was an example of the NFL "protecting its own interest", while NBC SportsProFootballTalk analyst Michael David Smith felt it was hypocritical of Richard Sherman to have signed with Amazon to join theThursday Night Football studio panel, despite his previous criticisms of the games over player safety.[149][150][151]

Notes

[edit]

See also

[edit]

References

[edit]
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  2. ^abBest, Neil (December 14, 2011)."NFL renews lucrative TV deals". Newsday. RetrievedDecember 15, 2011.
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