| The Promotion | |
|---|---|
 Promotional poster | |
| Directed by | Steven Conrad |
| Written by | Steven Conrad |
| Produced by |
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| Starring | |
| Cinematography | Lawrence Sher |
| Edited by |
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| Music by | Alex Wurman |
| Distributed by | Dimension Films Third Rail Releasing[1] |
Release date |
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| Country | United States |
| Language | English |
| Box office | $408,709 |
The Promotion is a 2008 Americancomedy film written and directed bySteven Conrad. The film starsSeann William Scott,John C. Reilly,Jenna Fischer,Lili Taylor,Fred Armisen, andGil Bellows. A look at the quest for theAmerican Dream, it focuses on two grocerystore managers vying for a promotion.
The film premiered atSouth by Southwest in March 2008.Dimension Films released it on June 6, 2008.
Doug Stauber is the assistant manager of a branch of Donaldson's, a supermarket chain inChicago. He believes that he is a "shoo-in" for manager of a Donaldson's that is scheduled for construction just a few blocks away from his home. Every day, Doug deals with the pressures of being the assistant manager. Among his ordeals are an unruly gang of teenagers loitering around the parking lot, the overwhelming amount of negative comments on the customer survey cards he collects (nearly all of which are caused by the gang's antics), a foreigner who constantly slaps him over a box ofTeddy Grahams, and the rumors about him being a former Junior Olympics medalist in gymnastics. Then one day, Richard Wehlner and his family move in fromQuebec, and he becomes assistant manager alongside Doug.
Since Richard's arrival, it appears that he has replaced Doug as front-runner for the job. But it soon becomes clear that Richard has disadvantages of his own, such as a past substance abuse problem and a tendency to make inappropriate remarks. In one incident, both men are challenged by the board of directors over a sign posted on the deli section window, citing the deli clerk as Employee of the Month for "cutting the cheese". Richard admits being manager on duty when the sign was discovered, and explains that he had not realized that the phrase is derogatory to the American public (claiming that "cracking the cheese" is what Canadians say). The competition between Doug and Richard causes strain on their respective marriages. Doug is under financial pressure to get the job because he has begun to buy a house that he cannot afford if he is not promoted while his wife Jen ponders on going to night school. Meanwhile, Richard's wife Laurie and daughter leave him to temporarily move to her parents' home inScotland when she sees he is losing control and reverting to his previous behavioral problems.
One day, while helping a customer in the parking lot, Doug is hit on the back of the head by a bottle ofYoo-hoo thrown by one of the gang members. In retaliation, he confronts the gang and sprays one of them withmace. Further worsening the situation is an incident in the break room, where a furious Doug throws some frozenTater Tots toward the trash can and accidentally hits Richard's hand with one; Richard fakes an injury by wearing awrist brace at work. Days later, Doug gives an apology speech at a local community explaining his actions during the incident and wins the respect of the community, assuring them that a beautiful day should not be spoiled by a few "bad apples". After the meeting, the board of directors, the assistant managers and the community leaders have a brief meeting, wherein Richard inadvertently refers to the gang as "black apples", infuriating the head community leader.
After several attempts to eliminate each other as competitors, both Doug and Richard, along with another prospect, are summoned by the board of directors for a final interview. Richard's hopes are shattered when it is revealed that a drug test is required, as he has recently smokedmarijuana. Shortly after the interview, Doug is given a call by Mitch and notified that he has landed the job, as Richard failed his drug test and the other candidate is too junior-grade for the position. He celebrates by doing cartwheels and backflips while crossing the street – finally confirming the earlier rumor about himself. Meanwhile, after reuniting with his wife, Richard and his family return to Quebec to his old grocery store, where he is reported to have become the store manager after singlehandedly stopping an accidental fire (which is rumored to have been started by Richard himself).
The film features cameo appearances byMasi Oka[2] andChris Gardner.[3]Richard Henzel provides the voice in Richard Wehlner's motivational tapes.
The film was shot on location inChicago, Illinois, during the summer of 2006. It originally was slated for release in May 2007, but new scenes were added which includedMasi Oka ofHeroes as a real estate loan officer.[2]
The film's soundtrack consists mainly of 1970s classic rock songs played through Richard's motivational tapes, as well as 1980s and 1990sIndie rock songs which reflect Doug's life.
Featured songs
The review aggregatorRotten Tomatoes reports that 55% of critics gave the film positive reviews based on 77 reviews; the average rating is 5.9/10. The consensus is, "With a workplace-related theme worthy of satire,The Promotion features some sharp witticisms but ultimately disappoints."[4]Metacritic reports the film has an average score of 51 out of 100, based on 21 reviews.[5]
Michael Phillips of theChicago Tribune gave the film 2 1/2 stars out of four, saying it "may not be much, and you get to know that supermarket uncomfortably well by the end of the 85 minutes. But as I say: He’s [writer/director Steven Conrad] an interesting writer."[6]James Berardinelli gave the film three out of 4 stars, saying, "What makes this film worthwhile is its willingness to display the protagonists as decent human beings despite their dog-eat-dog circumstances. There are enough laughs to justify it being labeled as a comedy but a stronger storyline than one normally associates with this kind of film."[7]Roger Ebert gave the film two out of four stars, calling it "one of those off-balance movies that seems searching for the right tone."[8] John Anderson ofThe Washington Post wrote an unfavorable review of the film, saying, "The portrayal of employment in America is too close for comfort. Or comedy... Not the stuff of lighthearted summer comedy."[9]
