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The Most Beautiful Moment in Life, Pt. 1

From Wikipedia, the free encyclopedia

2015 EP by BTS
The Most Beautiful Moment in Life, Pt. 1
Pink version and digital cover
EP by
ReleasedApril 29, 2015
Recorded2015
Genre
Length31:27
LanguageKorean
Label
Producer
BTS chronology
Wake Up
(2014)
The Most Beautiful Moment in Life, Pt. 1
(2015)
The Most Beautiful Moment in Life, Pt. 2
(2015)
Singles from The Most Beautiful Moment in Life, Pt. 1
  1. "I Need U"
    Released: April 29, 2015
  2. "Dope"
    Released: June 24, 2015
Alternate cover
White version cover
Korean title
Hangul
화양연화 pt.1
Hanja
花樣年華 pt.1
Revised RomanizationHwayangyeonhwa pt.1
McCune–ReischauerHwayangyŏnhwa pt.1

The Most Beautiful Moment in Life, Pt. 1 (Korean화양연화 pt.1;Hanja花樣年華 pt.1;RRHwayangyeonhwa pt.1) is the thirdextended play by South Koreanboy bandBTS. Released on April 29, 2015, byBig Hit Entertainment,[3] the nine-track album was made available in two versions, with "I Need U" as itslead single and "Dope (It's awesome쩔어)" as a promoted follow-up single.

Background and release

[edit]

Shifting their sound and image from solely aggressive, masculine hip hop to more diverse styles,[4] BTS wanted to express the beauty and anxiousness of "youth" and settled on the title of "花樣年華" (Korean: 화양연화; RR:Hwayangyeonhwa), loosely interpreted to define "youth" as "the most beautiful moment in life."[5] On April 6, 2015,BTS announced their comeback date for April 29, and revealed that all members participated in writing songs for the album.[6] On April 17, an animated comeback trailer[7] was uploaded on Big Hit Entertainment's officialYouTube channel, which featured the album's intro track performed by Suga.[8] On April 19, Big Hit Entertainment announced the title of the album, and the first set of member concept photos[9] was posted on their officialTwitter account. Along with the reveal of the second set of concept photos,[10] it was stated that two different cover design versions of the album would be released, Pink and White. The album would also include a 120-page photobook and a random photo card.[11] Big Hit Entertainment released the first music video teaser for the album's lead single "I Need U" on April 23.[12] On April 26, the album's track list was revealed, and an album preview was uploaded on Big Hit Entertainment's YouTube channel.[13] Two of the album's tracks, "Boyz with Fun" and "Converse High," had previously been previewed at the2015 BTS Live Trilogy Episode I: BTS Begins concert held inSeoul on March 29.[14]

On June 14, BTS posted concept photos[15][16] for the follow-up promotion track "Dope (쩔어)" through their officialFacebook page, captioned with the opening line of the song: “Welcome, first time with BTS?"

Promotion

[edit]

Two tracks from the album, "Boyz with Fun" and "Converse High", were deemed unfit for broadcast byKBS due to lyrics containing swears and brand names, such asConverse,Chanel, andAlexander McQueen.[17] The latter track was also deemed unfit for broadcast byMBC.[18] "I Need U" was approved for broadcast and BTS held their first comeback stage performance onM Countdown on April 30.[19] A music video for the song was released that same day.[20] On April 29, prior to the release of the music video at midnight, BTS broadcast a live comeback special,I NEED U, BTS ON AIR, through Naver Starcast.[21][22] The group went on to successfully promote across multiple channels and various programs, including on KBS, MBC,SBS, andArirang TV.[23] BTS wrapped up promotions for "I Need U" with a final performance on the May 31 broadcast ofInkigayo.

On June 13, BTS announced plans to hold follow-up music show promotions with the track "Dope (쩔어)".[24] A music video for the song was released on YouTube on June 24.[25] It features each of the members dressed up to represent various occupations, such as apolice officer oroffice worker, while dancing fast-paced choreography.[26] The dance was choreographed by Keone Madrid, and the music video was produced and directed by GDW.[27] BTS held their first performance of the song on the June 25 broadcast ofM Countdown,[28] and concluded promotions on July 5 with a final performance onInkigayo. "Dope" gained considerable attention internationally as it became the subject of numerous reaction videos on YouTube, the most noteworthy being from theFine Brothers channel,[29] and went on to become BTS' first music video to surpass 100 million views on the platform. This made BTS the first K-pop group outside of the "big three" Korean entertainment agencies—SM,YG, andJYP—to achieve the feat.[30]

Commercial performance

[edit]

The Most Beautiful Moment in Life, Part 1 debuted at number two on theGaon Weekly Album Chart in South Korea and rose to number one the following week.[31] It peaked at number two on theMonthly Album Chart in May.[32] In China, BTS ranked number one for two consecutive weeks on the Gaon Weibo Chart,[33] a weekly rank of the top 10 most popular Korean artists based on data gathered from China's most popular social media platform,Weibo. In Japan, the EP debuted at number 24 on theOricon Weekly Album Chart[34] and number 45 on theOricon Monthly Album Chart.[35] The EP ended 2015 as the sixth best-selling album of the year in South Korea, with 274,135 copies sold.[36]

In the United States, the album debuted at number two on theBillboard World Albums Chart, peaked at number six on theHeatseekers Chart, and entered theIndependent Albums Chart for the first time at number 20, all of which were the highest for any BTS album at the time.[37] Six of the EP's songs debuted on theWorld Digital Songs chart, with "I Need U" ranking the highest at number four, followed by "Dope" at number 11, "Hold Me Tight" at number 12, "Boyz with Fun" at number 13, "Converse High" at number 15, and "Outro: Love is Not Over" at number 25.[37] "Dope" peaked at number three in July after BTS completed promotions for the single.[38]

Accolades

[edit]

The EP was nominated forAlbum of the Year at the2015 Mnet Asian Music Awards but did not win.[39] In 2016, it won two Bonsang awards for physical album sales, at the25th Seoul Music Awards and the30th Golden Disc Awards held on January 14 and 21 respectively.[40][41]

Track listing

[edit]

Credits adapted from the liner notes of the physical album[42] and from registered songs in KOMCA.

No.TitleWriter(s)Producer(s)Length
1."Intro: The Most Beautiful Moment in Life" (Intro: Hwayangyeonhwa / Intro:화양연화)
Slow Rabbit; Suga2:03
2."I Need U"Pdogg3:31
3."Hold Me Tight" (Jabajwo /잡아줘)
  • Slow Rabbit
  • Pdogg
  • V
  • Rap Monster
  • Suga
  • J-Hope
Slow Rabbit4:35
4."Skit: Expectation!" 
  • Pdogg
  • "Hitman" Bang
2:27
5."Dope" (Jjeoreo /쩔어)
  • Pdogg
  • Gwis Bang Mang
  • "Hitman" Bang
  • Rap Monster
  • Suga
  • J-Hope
Pdogg4:00
6."Boyz With Fun" (Heungtan sonyeondan /흥탄소년단)
  • Suga
  • Pdogg
  • "Hitman" Bang
  • Rap Monster
  • J-Hope
  • Jin
  • Jimin
  • V
  • Suga
  • Pdogg
4:04
7."Converse High"
  • Pdogg
  • Slow Rabbit
  • Rap Monster
  • Suga
  • J-Hope
  • Pdogg
  • Slow Rabbit
3:29
8."Moving On" (Isa /이사)
  • Pdogg
  • Rap Monster
  • Suga
  • J-Hope
Pdogg4:52
9."Outro: Love Is Not Over"
  • Jungkook
  • Slow Rabbit
2:23
Total length:31:24

Charts

[edit]

Weekly charts

[edit]
Weekly chart performance forThe Most Beautiful Moment in Life, Pt.1
Chart (2015–2019)Peak
position
Belgium Albums (Ultratop Flanders)[43]186
Belgium Albums (Ultratop Wallonia)[43]180
Japanese Albums (Oricon)[34]24
South Korean Albums (Gaon)[31]1
USIndependent Albums (Billboard)[44]1
USTop Heatseekers (Billboard)[37]6
US World Albums (Billboard)[45]2
Japanese edition
Japanese Albums (Oricon)[46]9

Monthly charts

[edit]
Monthly chart performance forThe Most Beautiful Moment in Life, Pt.1
Chart (2015)Peak
position
Japanese Albums (Oricon)[35]45
Chart (2016)Peak
position
South Korean Albums (Gaon)[47]1

Year-end charts

[edit]
Year-end chart performance forThe Most Beautiful Moment in Life, Pt.1
Chart (2015)Position
South Korean Albums (Gaon)[36]6
Chart (2016)Position
South Korean Albums (Gaon)[48]25
Chart (2017)Position
South Korean Albums (Gaon)[49]60
Chart (2018)Position
South Korean Albums (Gaon)[50]59
Chart (2019)Position
South Korean Albums (Gaon)[51]69
Chart (2020)Position
South Korean Albums (Gaon)[52]99
Chart (2021)Position
South Korean Albums (Gaon)[53]78

Sales

[edit]
ChartSales
South Korea (Gaon)602,446[54]
Japan (Oricon)
  • JPN Edition: 5,019+[46]
  • KOR Edition: 7,042+[35]
United States2,000+[37]

Release history

[edit]
CountryDateFormatLabelEdition
VariousApril 29, 2015Regular
South KoreaCD
TaiwanJune 2, 2015
Universal Music TaiwanTaiwan
JapanSeptember 16, 2015Pony CanyonJapan

See also

[edit]

References

[edit]
  1. ^花様年華 pt.1 (日本仕様盤) - BTS (防弾少年団) [The Most Beautiful Moment in Life pt.1 - BTS].Tower Records Japan (in Japanese). RetrievedApril 21, 2019.
  2. ^"《花樣年華pt.1》CD+DVD粉紅版" ["In the Mood for Love pt.1" CD+DVD Pink Version] (in Chinese).
  3. ^"The Most Beautiful Moment In Life, Pt. 1 by BTS on iTunes". iTunes.[dead link]
  4. ^Kim, Youngdae (2019). "Review 06".BTS - The Review: A Comprehensive Look at the Music of BTS. RH Korea.ISBN 9788925565828.
  5. ^재배포금지>, <ⓒ "텐아시아" 무단전재 (April 28, 2015)."| 방탄소년단이 말하는 '화양연화' (인터뷰①)텐아시아".텐아시아 (in Korean).Archived from the original on July 19, 2019. RetrievedSeptember 4, 2019.
  6. ^Kim Sa Ra (April 6, 2015)."BTS, A surprise comeback on April 29th... the members participated in writing their songs".Naver. OSEN. RetrievedSeptember 21, 2017.
  7. ^"화양연화 pt.1 Comeback Trailer".YouTube.
  8. ^E. Kim (April 17, 2015)."BTS Packs a Punch with Emotional Comeback Trailer".Soompi. RetrievedSeptember 21, 2017.
  9. ^Kim Sa Ra (April 20, 2015)."BTS, revealed a comeback picture of 'In the mood of love'. The youth's precarious moment".Naver. OSEN. RetrievedSeptember 21, 2017.
  10. ^Kim Sa Ra (April 21, 2015)."BTS, expressed precariousness of day-dreaming..'In the mood for Love'".Naver. OSEN. RetrievedSeptember 21, 2017.
  11. ^"화양연화 Pt.1 (Pink, White) on BTS X OFFICIALSHOP". BTS OFFICIAL SHOP.
  12. ^
  13. ^Grace Danbi Hong (April 27, 2014)."BTS Unveils Album Preview and Tracklist for ′In the Mood for Love Pt.1′".Mwave. RetrievedSeptember 21, 2017.
  14. ^"BTS wraps up their 2nd concert + previews new songs 'Converse High' & 'Fun Boys'".Allkpop. RetrievedOctober 13, 2017.
  15. ^C. Kim (June 15, 2015)."Update: BTS Drops Concept Photos for Upcoming Comeback With "Sick"".Soompi. RetrievedSeptember 21, 2017.
  16. ^NaverStarcast (June 26, 2015)."[STARCAST] BTS got hired? The MV venue of the band's follow-up song <DOPE>!".Naver. NAVERENTER. RetrievedSeptember 21, 2017.
  17. ^Mun, Wansik."'KBS방송부적격' 방탄소년단 측 "가사 수정 안할 것"".Naver. RetrievedOctober 16, 2017.
  18. ^deedeegii (April 21, 2015)."KBS Deems Three of BTS' New Tracks Unfit for Broadcast".Soompi. RetrievedSeptember 21, 2017.
  19. ^Hea Jung Min (May 5, 2015)."BTS, Jang Hyun Seung, EXID and More Rock ′M COUNTDOWN′".Mwave. RetrievedSeptember 21, 2017.
  20. ^C. . (April 29, 2015)."BTS Are Urban Misfits in Music Video for "I Need U"".Soompi. RetrievedSeptember 21, 2017.
  21. ^"BTS 'I NEED U, BTS ON AIR' OnAir".
  22. ^NaverStarcast (April 30, 2015)."[STARCAST] "Did you come in via the entrance?"… BTS, held a successful self-employed business".Naver. NAVERENTER. RetrievedSeptember 21, 2017.
  23. ^NaverStarcast (May 7, 2015)."[STARCAST] BTS, show us the stand- by room of 'I NEED U'!".Naver. NAVERENTER. RetrievedSeptember 21, 2017.
  24. ^"BTS to promote with follow-up song 'Sick' + previews choreography".Allkpop. RetrievedOctober 16, 2017.
  25. ^E. Kim (June 23, 2015)."BTS Is the Definition of Charisma in New MV for "Dope"".Soompi. RetrievedSeptember 21, 2017.
  26. ^Grace Danbi Hong (May 11, 2015)."BTS Tells the Complete Story in ′I Need U′ Original MV".Mwave. RetrievedSeptember 21, 2017.
  27. ^"GDWFILMS Works".gdfilms. RetrievedSeptember 20, 2017.
  28. ^deedeegii (June 23, 2015)."BTS to Kick Off "Dope" Promotions on Mnet's "M!Countdown" This Week".Soompi. RetrievedSeptember 21, 2017.
  29. ^Kim, Young Jin."방탄소년단의 리액션 비디오는 어떻게 세계로 갔을까".Naver. RetrievedOctober 16, 2017.
  30. ^"BTS's "Dope" Becomes Their 1st MV To Hit 100 Million Views".Soompi. October 25, 2016. RetrievedOctober 16, 2017.
  31. ^ab"2015년 20주차 Album Chart".gaonchart.co.kr (in Korean). May 9, 2015. RetrievedMay 16, 2015.
  32. ^"Gaon Album Chart - May 2015".Gaon Chart. Archived fromthe original on June 11, 2015. RetrievedJanuary 8, 2016.
  33. ^deedeegii (May 16, 2015)."BTS Takes 1st Place on Gaon Weibo Chart for 2 Consecutive Weeks".Soompi. RetrievedSeptember 21, 2017.
  34. ^ab"オリコン週間 CDアルバムランキング 2015年04月27日〜2015年05月03日 21〜30位".ORICON STYLE. RetrievedSeptember 20, 2015.
  35. ^abc"Monthly CD album ranking May 2015"月間 CDアルバムランキング 2015年05月度.Oricon Style. Archived fromthe original on June 10, 2015. RetrievedJanuary 7, 2022.
  36. ^ab"국내 대표 음악 차트 가온차트!".gaonchart.co.kr. RetrievedJanuary 21, 2017.
  37. ^abcdJeff Benjamin (May 7, 2015)."BTS Hit New Peaks on World, Heatseekers Albums Charts With 'The Most Beautiful Moment in Life'".Billboard. RetrievedSeptember 19, 2015.
  38. ^"World Digital Song Sales (The week of July 11, 2015)".Billboard. Archived fromthe original on September 4, 2019. RetrievedSeptember 19, 2015.
  39. ^R. Ramirez (December 2, 2015)."2015 MAMA: BIGBANG and EXO Take Home The Grand Prizes".Soompi. RetrievedFebruary 22, 2016.
  40. ^Moon, Wan-sik (January 14, 2016).서태지 넘었다..엑소, 서울가요대상 3년 연속 대상(종합).Star News (in Korean). RetrievedJune 1, 2020.
  41. ^Lee, Yun-min (January 21, 2016).'골든디스크' 엑소·샤이니 종현 3관왕 'SM 쌍끌이 활약' [종합].TV Daily News (in Korean). Archived fromthe original on January 28, 2016. RetrievedJune 1, 2020.
  42. ^"화양연화 pt.1".naver (in Korean). April 29, 2015. RetrievedOctober 12, 2018.
  43. ^ab"BTS - THE MOST BEAUTIFUL MOMENT IN LIFE, PT. 1". Ultratop.Archived from the original on October 20, 2020. RetrievedSeptember 13, 2019.
  44. ^"BTS Chart History (Independent Albums)".Billboard.
  45. ^"BTS Chart History (World Albums)".Billboard.
  46. ^ab週間 CDアルバムランキング 2015年09月28日付 (2015年09月14日~2015年09月20日) [Weekly CD Album Ranking dated September 28, 2015 (September 14, 2015–September 20, 2015)] (in Japanese). Oricon. Archived fromthe original on September 25, 2015. RetrievedJanuary 7, 2022.
  47. ^2016년 11주차 Album Chart [November 2016 Album Chart].Gaon Music Chart (in Korean). RetrievedJanuary 20, 2020.
  48. ^"Gaon Yearly Chart: 2016".gaonchart.co.kr (in Korean). Korea Music Content Industry Association. RetrievedJanuary 12, 2019.
  49. ^"Gaon Yearly Chart: 2017".gaonchart.co.kr (in Korean). Korea Music Content Industry Association. RetrievedJanuary 12, 2019.
  50. ^"Gaon Yearly Chart: 2018".gaonchart.co.kr (in Korean). Korea Music Content Industry Association. RetrievedJanuary 12, 2019.
  51. ^"Gaon Yearly Chart: 2019".gaonchart.co.kr (in Korean). Korea Music Content Industry Association. RetrievedJanuary 10, 2020.
  52. ^"2020년 Album Chart".Gaon Music Chart (in Korean).Archived from the original on January 8, 2021. RetrievedJanuary 8, 2021.
  53. ^"2021년 Album Chart".Gaon Music Chart (in Korean).Archived from the original on January 7, 2022. RetrievedJanuary 7, 2022.
  54. ^Gaon Chart Sales

External links

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Studio albums
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Singles
Korean
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Concert tours
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Influence
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