The site, conceived as the Internet's "hometown newspaper",[3] focuses on topics such as streaming entertainment, geek culture,memes,gadgets and social issues, such asLGBT,gender andrace. In addition, an e-commerce arm produces branded video for advertisers and sells items from an online marketplace.[3][4]
The Daily Dot was established in 2011 by Nicholas White, whose goal was to cover Internet communities such asReddit andTumblr in the same manner as hometown newspapers cover their own communities. White's family has been in the newspaper business since buying theSandusky Register in Ohio in 1869, and White was a reporter and executive with the family's media company before establishing the site.[5]
White launchedThe Daily Dot with $600,000 and a handful of full-time reporters. Many of the site's early stories were filed to aGoogle Doc and reported onFacebook andTwitter. After establishing a headquarters inAustin, Texas, the company added other offices but many staff worked remotely from other locations.[5] It raised a $10 million private investment to add staff, produce digital content and develop its internal creative agency in 2015, ramping up its output to 50–70 stories a day.[2][6] Its coverage has focused on "under-reported"[5] areas while emphasizing progressive issues such asbody positivity and feminism. White has also highlighted the need to diversify his staff. "Journalism has been dominated by a few select types of voices. We have an opportunity to break from that cycle" he has said.[2]
The Daily Dot has pursued several content strategies while building its online presence. In 2012, it was one of the first major sites to launch dedicatedesports coverage. In 2016, the company sold that section, Dot Esports, toGamurs, an Australian esports multimedia operation.[7]
In 2014, it purchasedThe Kernel, a competing website, and turned it into a weekly Sunday edition featuring long-form editorial built around a single theme.The Kernel founder and editor-in-chiefMilo Yiannopoulos stepped down following the acquisition.[8] The Kernel ceased regular publication in 2016.[9]
In January 2016, the site launchedVIP Voices, a collection of op-eds from high-profile contributors on Internet issues in public discourse. Contributors include MayorBill de Blasio, RepresentativeTed Lieu, and SenatorMike Lee.[14][15]
In 2018,The Daily Dot sued theNew York Police Department to access handgun license applications filed by PresidentDonald Trump and two of his sons,Donald Trump Jr. andEric Trump.[16] The suit alleges that the NYPD declined a request made byThe Daily Dot under New York's Freedom of Information Law to release the information, citing privacy and safety concerns; the site argues the information should be public.[17]
The company had a full-time staff of 76, in addition to 222 freelance contributors, in early 2016[2] before laying off 40% of its total staff in September 2016.[18] White, who called the layoff a "restructuring", said the move was necessary to refocus resources on growing areas such as video, e-commerce and sales.[19] The site's e-commerce videos, produced in conjunction with advertisers, are shared on Facebook and generate revenue by sharing a portion of sales. In addition, the site has built two online storefronts, the Bazaar and The Daily Dot Store, on which it sells items.[4]
ADaily Dot newsletter,Passionfruit, began in August 2021 and spun out into its own website.[20]
2015 honoree, The Webby Awards, Websites-News.[21]
2015 finalist, Digiday Publisher of the Year, for its investigation of a data breach at global intelligence firmStratfor.[22][23]
2015 cited among works of outstanding journalism byThe Atlantic for "How to Destroy an American Family", which chronicled the toll of continued cyberattacks on an Illinois family.[24]
2016 finalist,Digiday Publisher of the Year and Best Native Advertising.[25]
2016 finalist, The Webby Awards, Best Individual Performance in Online Film and Video (for Alton Brown collaboration).[13]
2017, finalist,CJ Affiliate CJ You Innovator of the Year Award.[26]
