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The Creative Counsel

From Wikipedia, the free encyclopedia
South African advertising agency

The Creative Counsel
Company typePrivate
IndustryAdvertising Agency
Founded2001 (2001)
FounderGil Oved, Ran Neu-Ner
Headquarters,
South Africa
Number of locations
Africa,Middle East andEurope
ServicesAdvertising, brand activation, digital, design
Websitewww.creativecounsel.co.za

The Creative Counsel is a South Africanadvertising agency founded in 2001 by school friendsGil Oved and Ran Neu-Ner.[1]

Overview

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The company grew to become one of South Africa's largest advertising agencies (by staff and turnover),[2][3][4] one of South Africa's largest private first-time employers,[5][6] and South Africa's top marketing, media and advertising company.[7]

Acquisition

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In 2015 the company was acquired by thePublicis Group in a deal estimated to be worth over R1.5-billion.[8] The sale was reported as the largest business transaction in Africa[9][10] and the largest agency buyout in South African history.[11]

References

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  1. ^"Building South Africa's biggest advertising agency".BBC.com. Retrieved4 February 2021.
  2. ^"Meet The Creative Counsel".The Citizen Newspaper. 3 September 2015. Retrieved4 February 2021 – via pressreader.
  3. ^"Inspirational disruption from 2015's industry leaders".bizcommunity.com. 2 December 2015. Retrieved4 February 2021.
  4. ^"The Creative Counsel wins Sanlam/Business Partners Entrepreneur of the Year".bizcommunity.com. 3 September 2015. Retrieved4 February 2021.
  5. ^"Neu-Ner, Oved win 2016 EY Southern Africa World Entrepreneur Award".biznisafrica.com. 30 November 2016. Archived from the original on 12 June 2018. Retrieved4 February 2021.
  6. ^"Sanlam / Business Partners announces 2015 Entrepreneur of the Year".cover.co.za. 3 September 2015. Retrieved4 February 2021.
  7. ^"Winners of Southern African AABLA 2014 announced".bizcommunity.com. 3 October 2014. Retrieved4 February 2021.
  8. ^"Publicis Gets Creative".Financial Mail. 11 September 2015. Retrieved4 February 2021 – via pressreader.
  9. ^"Key start-up lessons from The Creative Counsel's co-founder Ran Neu-Ner".bizconnect.standardbank.co.za. 24 January 2017. Retrieved18 January 2021.
  10. ^"2017 National Business Awards - Ran NeuNer VIP Speaker".nationalbusinessawards.co.za. 16 November 2017. Retrieved18 January 2021.
  11. ^"Publicis Africa Group buys Creative Counsel in record deal".marklives.com. 10 September 2015. Retrieved18 January 2021.
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