 | This article has multiple issues. Please helpimprove it or discuss these issues on thetalk page.(Learn how and when to remove these messages) (Learn how and when to remove this message)
|
| Founded | 1954, New York, NY |
|---|---|
| Headquarters | New York City |
Area served | United States |
Key people | Steve Lanzano, President & CEO |
| Website | https://www.tvb.org/ |
Founded in 1954, theTelevision Bureau of Advertising (TVB) is a privatenot-for-profit trade association for thecommercial local broadcast television industry in the United States.[1]
TVB's members include U.S. TV stations, broadcast ownership groups, ad sales rep companies, syndicators and associate members. TVB advocates for advertising on local broadcast TV and all of its assets, including on-air, online, mobile and streaming. The organization provides research, sales resources and advocacy for its members.[1]
In 2004, TVB and theAd Council partnered withNHTSA to launch the Project Roadblock[2] anti-drunk driving campaign;[3] 2022 will be the 19th year of this long-running local broadcast TV initiative. Each year between December 26th and 31st over 1,000TV stations donate airtime to run the anti-buzzed driving commercials.[4]
In 2008 TVB launched its ePort system for handling electronic transactions, which by September 2009 had processed 30,000orders involving around 110advertising agencies that createadvertising and 930TV stations. Eport delivered over $50 billion in new order to TV stations and rep firms as of 2022.[5]
In 2010, it adopted TVB as its official name and refocused on the message that local stations also offertelevision commercial time and space on a range of digital channels.[6]
In 2017, TVB announced the inaugural TVB NEXT Awards[7] to honor the local broadcast TV industry's next generation of leaders in advertising sales, buying, planning and operations, underwritten by WideOrbit.[8]
In 2019, TVB advocated for an industry-wide move to transact the selling and buying of local broadcast TV advertising inventory using impressions rather than conventional ratings points.[9]
In 2020, TVB launched the TVB NEXT Women program,[10] underwritten by WideOrbit.[11] The program advocates for women in the local broadcast TV industry by providing skill-building, leadership and professional development content. In 2022, TVB announced 16 new supporting partners for the program, including broadcast TV ownership groups and other industry-related organizations.[12]
