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TeenNick

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American pay television channel

For other uses, seeTeenNick (disambiguation).
This article is about the pay television channel. For the former block onNickelodeon, seeTEENick.
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Television channel
TeenNick
Logo used since January 1, 2024[a]
CountryUnited States
Broadcast areaNationwide
NetworkNickelodeon
HeadquartersOne Astor Plaza
New York City,New York, U.S.
Programming
LanguagesEnglish
Spanish (viaSAP audio track)
Picture format1080iHDTV
(downscaled toletterboxed480i for theSDTV feed)
Ownership
OwnerParamount Skydance Corporation
ParentParamount Media Networks
Sister channels
History
LaunchedSeptember 28, 2009; 16 years ago (2009-09-28)
Replaced
Availability
Streaming media
Affiliated Streaming ServiceParamount+
Service(s)Hulu + Live TV,Philo,Sling TV,YouTube TV

TeenNick is an Americanpay television channel owned byNickelodeon Group, a sub-division of theParamount Media Networks division ofParamount Skydance Corporation. Aimed primarily at teens and tweens,[1][2] its lineup includes a variety of live-action series from sister channelNickelodeon. The channel launched on September 28, 2009, merging programming from two defunct blocks which also targeted a teenage audience:TEENick on Nickelodeon andThe N onNoggin. Before its launch, TeenNick's channel space was held byNick GAS (March 1, 1999 – December 31, 2007) and a 24-hour version of The N (December 31, 2007 – September 28, 2009).

The TeenNick channel was first announced in early 2009, and its name was originally spelled as "TEENick" much like the Nickelodeon block.[3]Nick Cannon, the original host of the TEENick block, was described in publicity materials as the "chairman of TeenNick",[4] as well as its programming consultant. Cannon also hosted several shows on the channel, includingTeenNick Top 10.

As of November 2023[update], TeenNick is available to approximately 44 million pay television households in the United States — down from its peak of 75 million households in 2013.[5]

History

As programming blocks (2001–2009)

Main article:TEENick
TEENick logo (with a splat version used from January 7, 2007 to February 1, 2009) during its run as a programming block

TeenNick is the successor toTEENick andThe N, two programming blocks that aired onNickelodeon andNoggin, respectively. TEENick was a programming block on Nickelodeon aimed attweens.[6] The block launched on March 4, 2001,[6] and lasted until February 1, 2009. TEENick originally aired on Sunday nights from 6 to 9 p.m. ET/PT. Starting in 2005, a Saturday night version of TEENick aired from 8 to 10 p.m. ET/PT (replacingSNICK). Saturday night editions were broadcast as "TEENick Saturday Night" until the end of 2006 where it rebranded as simply "TEENick" for both broadcasts. It was first hosted byNick Cannon, followed by Jason "J. Boogie" Everhart. TEENick's programming mainly consisted of live-action comedies, such asDrake & Josh,Ned's Declassified School Survival Guide,Zoey 101,True Jackson, VP andiCarly, as well as occasional reruns of animated shows such asAll Grown Up! andMy Life as a Teenage Robot.

Meanwhile, The N was an overnight block onNoggin that launched on April 1, 2002, running from 6:00 p.m. to 6:00 a.m. ET every day. Series that previously aired during Noggin's time as an all-ages channel (such asA Walk in Your Shoes andSponk!) migrated to The N. The block spawned several original series, including the animated comedyO'Grady and the live-action dramasOut There andSouth of Nowhere. The N was also the U.S. broadcast home of Canada'sDegrassi: The Next Generation. Like the Noggin channel, The N's original shows were created with educational goals,[7] which was uncommon for teen programming at the time.

On August 13, 2007, Viacom announced that it would shut downNick GAS at the end of the year, with a 24-hour version of The N taking over its channel space. The N's standalone network ran for less than two years, from December 31, 2007 to September 28, 2009. A block called "TEENick on The N" introduced several TEENick series into the channel's lineup, includingDrake & Josh,Ned's Declassified School Survival Guide, andZoey 101.[8][9] According toPolygon, "Nickelodeon began phasing out The N's programming and replacing it with TEENick, an entertainment block with no educational curriculum and zero involvement from Noggin. The N lost its footing by 2009, and both [The N] and its website closed down completely."[10]

TeenNick channel (2009–present)

The TeenNick logo from January 1, 2019 to January 1, 2024
Splatless version of the 2023 TeenNick logo, with "teen" in yellow, concurrently used alongside the main version since January 1, 2024

The TeenNick channel debuted on September 28, 2009, at 6 a.m. ET, accompanied by the debut of a new logo, designed by New York-based creative director/designer Eric Zim.Nick Cannon, who was the original host of the TEENick block itself,[11] was declared in publicity materials as the "Chairman of TeenNick."[4] Cannon had a major presence on the channel, appearing in network promotions, continuing to be associated in some way with the network until the cancellation of theTeenNick Top 10 in 2018.[12] Several shows from TEENick and The N's program libraries were carried over to the TeenNick channel, though the majority of the programming came from TEENick's library rather than The N's.

On February 1, 2010, TeenNick began incorporating music videos into its morning and afternoon schedule on a regular basis, airing between certain programs and effectively reducing commercial breaks within programs where a music video is to be aired afterward from 6 a.m. to 3 p.m. ET (this had been done periodically for some time before that date, usually airing between 6 and 8 a.m. ET, although not every day), same thing as Nickelodeon did with programs such asiCarly,Big Time Rush,Victorious, andHow to Rock.In July 2011, TeenNick began carrying programs originally filmed forhigh-definition broadcast in aletterboxed format, due to the absence of an HD simulcast feed of the channel at the time. After Nicktoons and Nick Jr. launched HD services in 2013, TeenNick was the only Nickelodeon-branded network without an HD simulcast network until September 2016; this remains limited toIPTV providers and some cable company mobile anddigital media player apps, such as that ofSpectrum.

On January 1, 2024, TeenNick (along withNicktoons) rebranded to use the refreshed Splat logo and new on-air interstitials, similar to Nickelodeon, which debuted this logo on March 4, 2023. This refresh also changes the color for "Teen" from pink to yellow.[citation needed]

Nighttime programming block

From 2011 to 2022, TeenNick aired a"retro" programming block dedicated to reruns of classic Nickelodeon series. It was inspired by a large amount of interest in Nickelodeon's programs from the 1990s on social media outlets.[13] The block was originally known as "The '90s Are All That," in reference to the sketch comedy seriesAll That that was a fixture on Nickelodeon throughout the 1990s and 2000s. To align itself with Nickelodeon's cross-platform branding, the block was renamed three times: to "The Splat" on October 5, 2015;[14] to "NickSplat" on May 1, 2017;[15] and to its final name "NickRewind" on March 18, 2019.[16] NickRewind was closed on January 31, 2022, returning the channel to a 24-hour regular channel with no specific theming or programming blocks.

Programming

Main article:List of programs broadcast by TeenNick

As of 2024, the network's main programming consists of reruns of Nickelodeon-produced series and specials, feature films, and acquired programs broadcast in multi-hour blocks.

Programming history

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In the first few years following its launch in 2009, TeenNick had somewhat lightened programming content standards than the other Nickelodeon channels. In addition to reruns of the TEENick block's tween-targeted shows, the TeenNick channel acquired several foreign shows with more mature content (such as profanity or suggestive dialogue), likeOpen Heart andDegrassi. FollowingDegrassi's cancelation in summer 2015, the channel had removed most of the other programming to almost exclusively air reruns of Nickelodeon's original series. By 2019, TeenNickde facto shared the same content standards as other Nickelodeon networks. This year also marked another rebranding, which saw the network billed as "Viacom'stween-oriented cable network" instead of a network for teenagers.[17]

Many programs that had aired on TEENick, and several programs that had aired on The N, were carried over to TeenNick. These were mixed with some syndicated shows from other networks. On April 20, 2011, TeenNick announced that it had acquired the rights to airBuffy the Vampire Slayer starting in May, though this was short-lived and it returned toFX (and laterPivot) within a matter of months.[18]

TeenNick produced few original shows. The first original series produced under the TeenNick name, the half-hour teen dramaGigantic, ran from October 2010 to April 22, 2011. The last original program exclusive to TeenNick, the music video countdown showTeenNick Top 10, was cancelled in 2018, commiserate with Viacom's "six prime networks" strategy introduced the previous year effectively cutting out all but Nickelodeon and Nick Jr. from airing original children's series on their network spaces. First-run episodes of series airing on TeenNick since then have been primarily unaired episodes of Nickelodeon series that were canceled due to low ratings on the flagship channel, such asHollywood Heights,House of Anubis,Bucket & Skinner's Epic Adventures, andStar Falls. Also,Alien Dawn, and foreign shows from international Nickelodeon networks which receive a minimum US run to fulfill contracts, such asLife with Boys,Dance Academy,H2O: Just Add Water, andAlien Surf Girls. As TeenNick has ahigh definition feed with very limited distribution, and is nearly exclusive to higher-cost digital cable tiers, ratings for those shows traditionally have a drastic fall with a move to TeenNick, alongside the network producing few promotions referring the transplanted programming.

On July 15, 2019, the network began to broadcast in primetime a mixture of content from MTV, including reruns ofTeen Wolf andMy Super Sweet 16, and series which originated asYouTube Originals fromAwesomenessTV (a company founded by Nickelodeon presidentBrian Robbins and frequent co-collaboratorJoe Davola). Season three ofHunter Street (which airs on weeknights over a month), initially meant for Nickelodeon, began to air on the channel on July 29, 2019. By December 2019, regular Nickelodeon repeats had returned to the primetime lineup.

Nick Cannon's on-air role as chairman of the network ended afterTeenNick Top 10 was canceled in March 2018. This was the last series produced by Cannon's company, NCredible Entertainment, for the network. In July 2020, Cannon was fired from all roles at ViacomCBS due to anti-Semitic statements, though later returned after making several apologies and amends for his behavior.[19]

NickRewind

Main article:NickRewind

NickRewind was TeenNick's late-night programming block dedicated to Nickelodeon's former programs, mainly from the 1990s. Originally launched on July 25, 2011, asThe '90s Are All That, NickRewind operated in much the similar way asNick at Nite, which serves as a separate identity for the overnight programming onNickelodeon, though NickRewind was not considered its own network inNielsen ratings due to targeting the same demographic as TeenNick.[20] After relaunching asThe Splat in 2015, the block expanded to include programming from the 1980s to early-mid 2000s.[21] The block was closed on January 31, 2022.

International versions

Current

Defunct

  • UK & Ireland – Launched on 2009 as a programming block onNickelodeon. Closed on July 30, 2010.
  • Netherlands and Flanders – launched on February 14, 2011, as a programming block onNickelodeon. Closed down on September 30, 2015 and replaced by Spike, nowParamount Network.
  • India – launched on November 21, 2012, as a programming block onNick Jr. Closed on February 1, 2017.
  • Italy – launched on December 4, 2015. Closed down on May 2, 2020.
  • France – launched on November 19, 2014, as Nickelodeon 4Teen, rebranded as Nickelodeon Teen on August 26, 2017. Replaced byNicktoons on July 15, 2025.
  • Vietnam – a TeenNick block was launched on HTV3 on September 28, 2018.[24] Closed in 2022.
  • Greece – available as a programming block on Rise TV. Closen in July 2022.

References

  1. ^Barnes, Brooke (October 31, 2010)."Making Sure Nickelodeon Hangs With Cool Kids".The New York Times. Archived fromthe original on October 23, 2012.TeenNick has climbed 10 percent among its target audience, ages 12 to 17.
  2. ^Romero, Thamar (2014)."Nickelodeon Wins 2Q14 with Kids and Total Viewers, Marks Third Straight Quarter at Number One".Viacom International.Nickelodeon's niche nets, TeenNick and Nicktoons both notched record quarterly performances and double-digit gains with their core demos: TeenNick scored double-digit quarterly gains with Teens 12-17 (0.5/80K, +67%) and averaged 260K total
  3. ^"Nickelodeon Signs Groundbreaking Deal with Multi-Talented Nick Cannon as Honorary Chairman of TEENick | Paramount".Archived from the original on 2022-09-21. Retrieved2022-09-21.
  4. ^ab"Nick Cannon Extends Stay as TeenNick Chairman".PR Newswire. August 11, 2010.
  5. ^"U.S. cable network households (universe), 1990 – 2023".wrestlenomics.com. May 14, 2024. RetrievedJuly 28, 2019.
  6. ^abReynolds, Mike (February 19, 2001)."New Nick Block Aims for Tweens".Cable World. Archived fromthe original on November 5, 2012. RetrievedFebruary 25, 2011.
  7. ^"Out There".Sesame Workshop. Archived fromthe original on August 9, 2008.
  8. ^"Shows | The N — TV Schedule". 2008-05-09. Archived fromthe original on 2008-05-09. Retrieved2020-09-26.
  9. ^"Breaking News - MTVn's Noggin and the N Channels to Split Into Two Separate 24-Hour Services, DeC. 31, '07 | TheFutonCritic.com".www.thefutoncritic.com. Retrieved2020-09-26.
  10. ^Adesanya, Abby (2022-04-03)."Nickelodeon's The-N.com created a blueprint for fandom in the early 2000s".Polygon.Archived from the original on 2022-04-03. Retrieved2022-05-26.
  11. ^"FOR YOUNG VIEWERS; Sunday Bests".The New York Times. 4 March 2001.Archived from the original on 24 September 2024. Retrieved21 September 2022.
  12. ^starpulse.com[permanent dead link] Nickelodeon Names Nick Cannon 'Chairman Of TeenNick'
  13. ^TeenNick goes retro with '90s programming – EXCLUSIVEArchived 2014-11-03 at theWayback Machine,Entertainment Weekly, March 10, 2011.
  14. ^Friedman, Megan (March 24, 2016)."The Cast of 'All That' Is Reuniting for New Sketches".Cosmopolitan.Hearst Communications.Archived from the original on September 30, 2021. RetrievedSeptember 24, 2020.
  15. ^"The Splat is now NickSplat".Nick and More. 1 May 2017. Archived fromthe original on 24 April 2018. Retrieved1 May 2017.
  16. ^"@NickRewind: "NickSplat is now NickRewind! All your favorite Nickelodeon shows from every era are now in one place. Catch it every night on TeenNick"".Twitter. March 18, 2019. RetrievedMarch 18, 2019.
  17. ^"TeenNick rebrand takes typography on new twists and turns". 23 January 2019.Archived from the original on 21 September 2022. Retrieved21 September 2022.
  18. ^"Blog | Buffy the Vampire Slayer - Coming to TeenNick!". Teennick.com. 2011-04-23. Retrieved2012-08-08.
  19. ^Butler, Bethonie (July 15, 2020)."Nick Cannon fired by ViacomCBS for 'hateful speech' and 'anti-Semitic conspiracy theories' in recent podcast".The Washington Post. Nash Holdings.TeenNick, where Cannon was executive producer and chairman, regularly hosting the network's annual HALO Awards.
  20. ^"Nickelodeon Hopes 'The Splat!,' A Late-Night Serving of 90s Favorites, Makes New Mark".Variety. RetrievedSeptember 24, 2015.
  21. ^"Nickelodeon Takes Fans Back to the '90s With the Launch of 'The Splat'" (Press release). Archived fromthe original on September 25, 2015. RetrievedSeptember 24, 2015.
  22. ^Foster, Elizabeth (March 20, 2017)."Israeli kids get TeenNick channel: Operated by yes DBS, the new channel is the first to focus exclusively on teens and tweens in the country".Kidscreen.Brunico Communications.
  23. ^"Novo canal "Nick Teen" chega ao mercado brasileiro".VCFAZ (in Portuguese). September 21, 2021.Archived from the original on September 22, 2021. RetrievedSeptember 22, 2021.
  24. ^Hobson, Jane (September 28, 2018)."TeenNick launches first branded block in Asia".Kidscreen.Brunico Communications.

Notes

  1. ^The logo's wordmark has been in use since September 28, 2009. Additionally, there is a variant meant to be used for white backgrounds; the main variant has a yellow (for Teen) and white (for Nick) wordmark in conjunction with a fully orange splat.
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