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Takarajimasha, Inc. (Japanese:株式会社宝島社,Hepburn:Kabushiki Gaisha Takarajimasha) is a Japanese publishing company based inChiyoda,Tokyo. It is known for publishingsubculture-oriented fashion magazines aimed at teens,[4][5] fashion magazines in general, as well asguide books.
The company was founded on September 22, 1971 as a consulting business of local government titled JICC, Inc. (株式会社ジェー・アイ・シー・シー) and a successor of the former Takarajima Photo Chemicals Co., Ltd. that was founded in 1918.[6] Established by someWaseda University former revolutionary students, in May 1974 it started to publish its first magazine,Takarajima, aJapanese subculture focused magazine,[4][7] which was followed byBessatsu Takarajima in March 1976.[6]Kono Mystery ga Sugoi!, aguide book magazine, was first published in December 1989,[6] while fashion magazineCutie[5] was first published in September 1989.[6] On April 1, 1993, its name changed to Takarajimasha.[6]Smart,Spring, andSweet, all young-targeted fashion magazines,[5][8] are published since October 1995, February 1996, and March 1999 respectively.[6] Takarajimasha is also known for creating in 2005 the concept of "brand mook", amook[note 1] featuring a catalogue of new items of a brand and limited edition product of this brand.[8]