Inentertainment, atagline^[1] (alternatively spelledtag line^[2]) is a short text which serves to clarify a thought for, or is designed with a form of,dramatic effect. Manytagline slogans arereiteratedphrasesassociated with anindividual,social group, orproduct. As a variant of abranding slogan, taglines can be used inmarketing materials andadvertising.

The idea behind the concept is to create a memorable dramatic phrase that will sum up thetone andpremise of anaudio/visual product,^[a] or toreinforce and strengthen the audience'smemory of aliterary product. Some taglines are successful enough to warrant inclusion inpopular culture.

Tagline,tag line, andtag are American terms. In the U.K. they are calledend lines,endlines, orstraplines. In Belgium they are calledbaselines. In France they aresignatures. In Germany they areclaims. In the Netherlands and Italy, they arepay offs orpay-off.

Referral networking organizations^{[clarification needed]} may encourage taglines to be used as the conclusion to an introduction by each attendee. The purpose would be to make the introduction and that speaker more memorable in the minds of the other attendees after the meeting is over. Other terms for taglines are "memory hooks" and "USP" or "Unique Selling Proposition" which is a more commonly known term.^[3]

The tagline is sometimes confused with a headline because information is only presented with the one or the other. Essentially the headline is linked to the information; Once the information changes, the headline is abandoned in favor of a new one. The tagline is related to the entertainment piece and can, therefore, appear on all the information of that product or manufacturer. It is linked to the piece and not to the concept of a specific event. If the sentence is presented next to a logo, as an integral part, it is likely to be a tagline.

A tagline is sometimes used as a supplementary expression in promoting a motion picture or television program.^[b] It is an explanatory subtitle, in addition to the actual title, on posters or the CD/DVD packaging of videos and music. Taglines can have an enticing effect and are therefore an important aspect in the marketing of films and television programs. Increasingly also found in the advertising world, taglines are a form of advertising slogan.^[c] A tagline for the movie series Star Wars, for example:

Tagline: "A long time ago, in a galaxy far, far away..." –Star Wars^[4]

Effect: It was a long time ago in a far, far away galaxy ...

This articlemay containexcessive orirrelevant examples. Please helpimprove it by removingless pertinent examples andelaborating on existing ones.(June 2018) (Learn how and when to remove this message)

The examples and perspective in this sectiondeal primarily with the United States and do not represent aworldwide view of the subject. You mayimprove this section, discuss the issue on thetalk page, or create a new section, as appropriate.(January 2019) (Learn how and when to remove this message)

“You must become Caligari”teaser campaign posters in German promoting the filmThe Cabinet of Dr. Caligari (1920)^[5]

• "You must become Caligari!" (German:"Du musst Caligari werden!") –The Cabinet of Dr. Caligari^[6]
• "Garbo talks!" –Anna Christie^[7]
• "Garbo laughs!" –Ninotchka^[8][9]
• "Be afraid. Be very afraid." –The Fly^[10][11][12]
• "In space, no one can hear you scream." –Alien^[11][12]
• "Who you gonna call?" –Ghostbusters
• "Love means never having to say you're sorry." –Love Story^[13][14][15]
• "Every heist has its perfect plan. Until something goes wrong" –Money Heist^[16]
• "The truth is out there." –The X-Files
• "Just when you thought it was safe to go back in the water..." –Jaws 2^[17]
• "Nothing on earth could come between them." –Titanic^[18]
• "Trapped in time. Surrounded by evil. Low on gas." –Army of Darkness
• "Some houses are born bad." –The Haunting
• "It knows what scares you." –Poltergeist
• "We are not alone." –Close Encounters of the Third Kind
• "The first casualty of war is innocence." –Platoon
• "You'll believe a man can fly." –Superman
• "Hell holds no surprises for them..." –The Devils^[19]
• "This time, it's personal." –Jaws: The Revenge
• "Act like you own the place." –Parasite^[20]
• "Prepare for the ride of your life." -Extraction 2^[21]
• "The most violent men called one man the most violent." -Salaar: Part 1 – Ceasefire^[22]

• "Finish the Fight." –Halo 3^[23]
• "The gears of war are lubricated by the blood of soldiers" –Gears of War^[24]
• "One giant step on mankind" –Destroy All Humans!^[25]
• "Sinners welcome." –Saints Row^[26]
• "It's the Zombie Apocalypse. Bring friends." –Left 4 Dead^[27]
• "Some mountains are scaled. Others are slain." –Shadow of the Colossus^[28]
• "Prepare to die" –Dark Souls^[29]
• "Go beyond death" –Dark Souls II^[30]
• "Only embers remain..." –Dark Souls III^[31]
• "War. War never changes" –Fallout^[32]
• "Go to Hell" –Dante's Inferno^[33]
• "Revenge solves everything" –Dishonored^[34]
• "Lose your mind. Eat your crew." –Sunless Sea^[35]
• "This world doesn’t need a hero, it needs a professional." –The Witcher 3: Wild Hunt^[36]
• "Good Night. Good Luck." –Dying Light^[37]
• "And so the nightly hunt begins..." –Bloodborne^[38]
• "Our story begins at the end of the world." –Everybody's Gone to the Rapture^[39]
• "Prepare to drop" –Halo 3: ODST^[40]
• "Murder your maker." –Prototype 2^[41]
• "Remember Reach" –Halo: Reach^[42]
• "'Dilemma' doesn't begin to describe it." –Mass Effect^[43]
• "Run. Think. Shoot. Live." –Half-Life^[44]
• "John Romero's about to make you his bitch." –Daikatana^[45]
• "Everybody dies." –DEFCON^[46]
• "Kill with skill." –Bulletstorm^[47]
• "Bring us the girl, wipe away the debt." –BioShock Infinite^[48]
• "Welcome home." –Fallout 4^[49]
• "Rise up" –Street Fighter V^[50]
• "Brothers to the end." –Gears of War 3^[51]
• "Stand tall, and shake the Heavens!" –Xenogears^[52]
• "Fear the Future" –Metro 2033^[53]
• "Everything is true." –The Secret World^[54]
• "Outlaws to the end." –Red Dead Redemption^[55]
• "Let's challenge you to Play Better" –PUBG^[56]
• "Anton would not be pleased" -Far Cry 6^[57]

• "Power is a dangerous game." –Red Queen byVictoria Aveyard
• "Their dark and troubled loves could flourish only in secret." –Women in the Shadows byAnn Bannon
• "A novel of love—lost and found." –Emmy & Oliver byRobin Benway
• "Your next phone call could be your last." –Party Line byA. Bates
• "Growing up is tough. Period." –Are You There God? It's Me, Margaret. byJudy Blume
• "...the temperature at which books burn." –Fahrenheit 451 byRay Bradbury
• "She had six husbands, money—and one lover too many."The Long Goodbye byRaymond Chandler
• "Afraid to face life she risked a terrible death." –Destination Unknown byAgatha Christie
• "A breath-taking novel about the future evolution of man." –Childhood's End byArthur C. Clarke
• "For the dead, war never ends." –Gemini Cell byMyke Cole
• "There are two sides to every story." –Gone Girl byGillian Flynn
• "A novel of an evil man...and a weak one...and their terrible bargain." –Strangers on a Train byPatricia Highsmith
• "A one-way ticket...to terror." –The Train byDiane Hoh
• "A hard-boiled mystery story, tougher than a ten-minute egg." –The Double Take byRoy Huggins
• "Would she learn the dead man's secret?" –The Colorado Kid byStephen King
• "One day with Bonny Lee was like a three-year lease on a harem." –The Girl, the Gold Watch & Everything byJohn D. MacDonald
• "One boy helps her remember. The other lets her forget." –The Sky Is Everywhere byJandy Nelson
• "Death came along for the ride." –Road to Nowhere byChristopher Pike
• "Half Boy. Half God. All Hero." –Percy Jackson and the Lightning Thief byRick Riordan
• "One choice can transform you." –Divergent byVeronica Roth
• "The shocking novel of the fight racket." –The Harder They Fall byBudd Schulberg
• "That's when he always kills them." –First Date byR. L. Stine
• "Change begins with a whisper." –The Help byKathryn Stockett
• "A savage novel of crime and lust in a big city hotel." –A Swell-Looking Babe byJim Thompson

Websites also often have taglines. TheUsenet use taglines as short description of a newsgroup. The term is used in computing to representaphorisms,maxims,graffiti or other slogans.

Inelectronic texts, atag ortagline is short, concise sentences in a row that are used when sendinge-mail instead of anelectronic signature. The tagline is used in computing with the meaning of a "signature" to be affixed at the end of each message. In the late eighties and early nineties, when the amateur computer networkFidoNet began to flourish, the messages that were exchanged between users often had a tag-line, which was no longer than 79 characters, containing a brief phrase (oftenwitty orhumorous).

• Byline
• Catchphrase
• Hook (music)
• Jingle
• Slogan
• Subliminal stimuli
• Subtext
• Subtitle
• Trope

• A List of Famous Taglines. taglinedb.com^{[dead link]}

• Film advertising material
• Advertising slogans
• Phrases

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