 | |
 Taazi music onAndroid | |
| Type of business | Privately held company |
|---|---|
| Dissolved | 2020 |
| Headquarters | , Pakistan |
| Area served | Worldwide |
| Key people | Haroon[1](CEO & Founder) |
| URL | taazi |
| Launched | August 2015; 9 years ago (2015-08) |
Taazi (Urdu:تازی) was a Pakistani website and smartphone application that focused on music. It was an online music streaming service and a digital distributor of Lollywood, Coke Studio and other regional Pakistani music across the world. Taazi described itself as a platform to combat piracy and gave local musicians a medium to monetize their music through its unique billing system.[1] Taazi featured content of both established and upcoming musicians. Taazi.com was discontinued in 2020.
Taazi was created, over a 3 year period, by a team of programmers and musicians based inIslamabad. Taazi was founded and run by producer, director and musicianHaroon.[2] Taazi was a division of Unicorn Black, a media production and technology company that develops and produces original content.[3] Haroon is also the creator and director of the Pakistani animated TV seriesBurka Avenger.
Taazi wasPakistan's first legal music app and website. Taazi had more than 100,000 songs and more than 2,500 enlisted artists.[4]
The Taazi app had more than 100,000 downloads.[5][6] Users living inPakistan as well as abroad could have downloaded content by paying through mobile credit andPayPal. 70% of the revenue generated was given to the artists whereas 30% was retained by Taazi.[7][8] Taazi was a platform that connected users with artists.[8] Artists uploaded their content and subscribers downloaded content legally.
Taazi worked as a distribution platform.[9] All content on Taazi was uploaded legally. Agreements were in place for the most popular Pakistani music content including the following:[10]