TVING was launched on May 31, 2010, by CJ HelloVision.[6] In January 2016, the service was transferred to CJ E&M.[7] On September 17, 2019, CJ E&M and JTBC Studios, nowSLL signed anMOU to establish a new joint venture company to operate the service.[8] On October 1, 2020, the joint venture company was launched as TVING Corporation and Yang Ji-eul became the first CEO of the entity.[9] On April 29, 2021, TVING announced that it would no longer provide real-time TV channels for free with paid subscription needed in order to view the content moving forward.[10] On June 30, 2021, it was announced thatNaver has invested₩40 billion into TVING Corporation, making Naver the second largest shareholder group at 15% after CJ E&M.[11][12]
During the TVING Connect online event, TVING announced plans to launch the service in Japan and Taiwan by 2022. TVING is also in talks with Naver subsidiaryLine Corporation for launching the platform in other Asian countries, along with the United States and Europe.[13] As of August 2025[update], they haven't rolled out their global expansions as they planned.
In December 2021, TVING announced a paternship featuring CJ content withParamount Global (formerly ViacomCBS) and launchParamount+ as a content hub on TVING, which was set to be launched on June 16, 2022.[14] It also announced that it would release K-dramas co-produced by both CJ (includingStudio Dragon and newly formed CJ ENM Studios) and Paramount.[15][16] The partnership was eventually ended as Paramount Global having their financial struggle.[17]
In July 2022,CJ ENM and telecom giantKT announced that KT-owned streaming platformSeezn [ko] will be merging with TVING.[18][19] It was also confirmed that once the merger is finalized, TVING will become South Korea's largest streaming platform and will be competing againstNetflix, which has dominated the Korean streaming markets.[20] The merger was approved by theKorean Fair Trade Commission in October 2022.[21] They also planned to merged with one of their local competitor,SK Telecom'sWavve [ko], to gap against Netflix.[22]
On June 29, 2023, Choi Ju-hee was appointed as the new CEO of TVING.[23]
^Lee, Jung-hyun (September 17, 2019)."지상파 이어 CJ ENM-JTBC도 OTT 출범 '맞손'" [Following terrestrial broadcasting, CJ ENM-JTBC also launched OTT 'joint hand'].Yonhap News Agency (in Korean).Archived from the original on July 17, 2021. RetrievedJuly 17, 2021 – viaNaver.
^Park, Jong-jin (October 2, 2020)."CJ ENM·티빙 분사 완료...JTBC 등과 합작 본격화" [CJ ENM, TVING spin-off completed ... full-scale collaboration with JTBC].Electronic Newspaper (in Korean).Archived from the original on July 17, 2021. RetrievedJuly 17, 2021 – viaNaver.
^Hwang, Hye-jin (September 17, 2019)."JTBC, CJ ENM와 MOU 체결 "OTT 합작법인 출범"(공식)" [Signed MOU with JTBC and CJ ENM "launch of OTT joint venture"].Newsen (in Korean).Archived from the original on July 17, 2021. RetrievedJuly 17, 2021 – viaNaver.
^abYoon, Ji-hye (October 5, 2020)."CJ ENM, 티빙 물적분할 완료" [CJ ENM completes the division of TVING].iNews 24 (in Korean).Archived from the original on July 17, 2021. RetrievedJuly 17, 2021 – viaNaver.
^Ham, Na-yan (March 29, 2021)."[전문] 티빙, 실시간TV 무료로 못 본다 (공식)" [[Full text] TVING, real-time TV cannot be watched for free (Official)].Sports Donga (in Korean).Archived from the original on July 7, 2021. RetrievedJuly 7, 2021 – viaNaver.
^Yoon, ki-baek (June 29, 2023)."티빙 새 대표에 최주희 전 트렌비 CBO" [Choi Joo-hee, former CBO of Trenvi, appointed as new representative of Tiving].eDalily (in Korean).Archived from the original on January 31, 2024. RetrievedJanuary 31, 2024 – viaNaver.
