| Tá no Ar | |
|---|---|
 | |
| Also known as | Tá no Ar: a TV na TV |
| Genre | Sitcom Satire Sketch comedy |
| Created by | Marcelo Adnet Marcius Melhem Maurício Farias |
| Opening theme | "Televisão" byTitãs |
| Country of origin | Brazil |
| Original language | Portuguese |
| No. of seasons | 6 |
| No. of episodes | 68 |
| Production | |
| Camera setup | Multi-camera |
| Running time | 22 minutes |
| Production company | Esúdios Globo |
| Original release | |
| Network | Rede Globo |
| Release | April 10, 2014 (2014-04-10) – April 9, 2019 (2019-04-09) |
| Related | |
| TV Pirata | |
Tá no Ar: a TV na TV (or simplyTá no Ar) was a Braziliansitcom created byMarcelo Adnet, Marcius Melhem and Maurício Farias forRede Globo. The series satirizes someBrazilian television programs, including the other stations. The series was written by Adnet and Melhem, with Farias directing. Since its debut,Tá no Ar was well received by critics and having great repercussion on internet
| "Marcius was very generous to me. He's a guy who knows much better than I the station [sic]. He gave me a lot of freedom to be who I am." |
| —Marcelo Adnet about the "help" that Marcius gave him.[1] |
On January 28, 2013, comedian Marcelo Adnet is hired by TV Globo, after leaving theMTV Brasil.[2][3]
His first program,O Dentista Mascarado,[4][5] created by Fernanda Young and Alexandre Machado, had low ratings, which resulted in its cancellation after 12 episodes.[6] After the end of the program, Adnet was added to the cast ofFantástico, producing parody and entertainment blocks.[7][8] However, he eventually left the program later.[9][10]
Later, TV Globo asked Marcius Melhem,[11] who had just finishedOs Caras de Pau, to produce a comedy show starring Adnet.[12] Melhem created asketch comedy program, but with a different style from the other programs of this format in Brazil,[1] very similar toTV Pirata, satirical series that made a big success on TV Globo in the 80's.
Globo is well known for not citing programs of other stations. About this "policy" Adnet said: "[...] that was never a problem. [...]"[13]
The series was officially launched by TV Globo on April 2, 2014, during the "vem_aí" event in which the broadcaster launches its programming.[14] The program was announced by Adnet himself.
For the 2014 season, Globo climbedA Grande Família andDoce de Mãe/A Segunda Dama to compose the Thursday night grid. The premiere took place on the third slot of shows, which is usually shown between 11:30 PM—12:30 AM.
| Actor/Actress[15] |
|---|
| Marcelo Adnet |
| Marcius Melhem |
| Danton Mello |
| Carol Portes |
| Georgiana Góes |
| Luana Martau |
| Maurício Rizzo |
| Márcio Vito |
| Renata Gaspar |
| Verônica Debom |
| Welder Rodrigues |
| No. in series | No. in season | Title | Directed by | Written by | Original air date | Ibope rating |
|---|---|---|---|---|---|---|
| 1 | 1 | "Episode 1" | Maurício Farias | Marcius Melhem & Marcelo Adnet | April 10, 2014 (2014-04-10) | 10.0[16] |
| 2 | 2 | "Episode 2" | Maurício Farias | Marcius Melhem & Marcelo Adnet | April 17, 2014 (2014-04-17) | 11.2[17] |
| 3 | 3 | "Episode 3" | Maurício Farias | Marcius Melhem & Marcelo Adnet | April 24, 2014 (2014-04-24) | 8.8[18] |
| 4 | 4 | "Episode 4" | Maurício Farias | Marcius Melhem & Marcelo Adnet | May 1, 2014 (2014-05-01) | 9.0[19] |
| 5 | 5 | "Episode 5" | Maurício Farias | Marcius Melhem & Marcelo Adnet | May 8, 2014 (2014-05-08) | 9.0[20] |
| 6 | 6 | "Episode 6" | Maurício Farias | Marcius Melhem & Marcelo Adnet | May 15, 2014 (2014-05-15) | 9.8[21] |
| 7 | 7 | "Episode 7" | Maurício Farias | Marcius Melhem & Marcelo Adnet | May 22, 2014 (2014-05-22) | 8.2[22] |
| 8 | 8 | "Episode 8" | Maurício Farias | Marcius Melhem & Marcelo Adnet | May 29, 2014 (2014-05-29) | 7.8[23] |
| 9 | 9 | "Episode 9" | Maurício Farias | Marcius Melhem & Marcelo Adnet | June 5, 2014 (2014-06-05) | 9.2[24] |
| No. in series | No. in season | Title | Directed by | Written by | Original air date | Ibope rating |
|---|---|---|---|---|---|---|
| 10 | 1 | "Episode 10" | Maurício Farias | Marcius Melhem & Marcelo Adnet | February 12, 2015 (2015-02-12) | 13.8[25] |
| 11 | 2 | "Episode 11" | Maurício Farias | Marcius Melhem & Marcelo Adnet | February 19, 2015 (2015-02-19) | 15.0[26] |
| 12 | 3 | "Episode 12" | Maurício Farias | Marcius Melhem & Marcelo Adnet | February 26, 2015 (2015-02-26) | 11.0[27] |
| 13 | 4 | "Episode 13" | Maurício Farias | Marcius Melhem & Marcelo Adnet | March 5, 2015 (2015-03-05) | 13.3[28] |
| 14 | 5 | "Episode 14" | Maurício Farias | Marcius Melhem & Marcelo Adnet | March 12, 2015 (2015-03-12) | 12.3[29] |
| 15 | 6 | "Episode 15" | Maurício Farias | Marcius Melhem & Marcelo Adnet | March 19, 2015 (2015-03-19) | 12.2[30] |
| 16 | 7 | "Episode 16" | Maurício Farias | Marcius Melhem & Marcelo Adnet | March 26, 2015 (2015-03-26) | 10.8[31] |
| 17 | 8 | "Episode 17" | Maurício Farias | Marcius Melhem & Marcelo Adnet | April 2, 2015 (2015-04-02) | 13.3[32] |
| 18 | 9 | "Episode 18" | Maurício Farias | Marcius Melhem & Marcelo Adnet | April 9, 2015 (2015-04-09) | 10.8[33] |
| 19 | 10 | "Episode 19" | Maurício Farias | Marcius Melhem & Marcelo Adnet | April 16, 2015 (2015-04-16) | 12.3[34] |
| No. in series | No. in season | Title | Directed by | Written by | Original air date | Ibope rating |
|---|---|---|---|---|---|---|
| 20 | 1 | "Episode 20" | Maurício Farias | Marcius Melhem & Marcelo Adnet | January 19, 2016 (2016-01-19) | 14.1[35] |
| 21 | 2 | "Episode 21" | Maurício Farias | Marcius Melhem & Marcelo Adnet | January 26, 2016 (2016-01-26) | 14.3[36] |
| 22 | 3 | "Episode 22" | Maurício Farias | Marcius Melhem & Marcelo Adnet | February 2, 2016 (2016-02-02) | 15.4[37] |
| 23 | 4 | "Episode 23" | Maurício Farias | Marcius Melhem & Marcelo Adnet | February 9, 2016 (2016-02-09) | 16.1[38] |
| 24 | 5 | "Episode 24" | Maurício Farias | Marcius Melhem & Marcelo Adnet | February 16, 2016 (2016-02-16) | 13.8[39] |
| 25 | 6 | "Episode 25" | Maurício Farias | Marcius Melhem & Marcelo Adnet | February 23, 2016 (2016-02-23) | 14.2[40] |
| 26 | 7 | "Episode 26" | Maurício Farias | Marcius Melhem & Marcelo Adnet | March 1, 2016 (2016-03-01) | 16.3[41] |
| 27 | 8 | "Episode 27" | Maurício Farias | Marcius Melhem & Marcelo Adnet | March 8, 2016 (2016-03-08) | 15.8[42] |
| 28 | 9 | "Episode 28" | Maurício Farias | Marcius Melhem & Marcelo Adnet | March 15, 2016 (2016-03-15) | 14.2[43] |
| 29 | 10 | "Episode 29" | Maurício Farias | Marcius Melhem & Marcelo Adnet | March 22, 2016 (2016-03-22) | 14.1[44] |
| 30 | 11 | "Episode 30" | Maurício Farias | Marcius Melhem & Marcelo Adnet | March 29, 2016 (2016-03-29) | 10.4[45] |
| 31 | 12 | "Episode 31" | Maurício Farias | Marcius Melhem & Marcelo Adnet | April 5, 2016 (2016-04-05) | 17.2[46] |
| No. in series | No. in season | Title | Directed by | Written by | Original air date | Ibope rating |
|---|---|---|---|---|---|---|
| 32 | 1 | "Episode 32" | Maurício Farias | Marcius Melhem & Marcelo Adnet | January 24, 2017 (2017-01-24) | 16.1[47] |
| 33 | 2 | "Episode 33" | Maurício Farias | Marcius Melhem & Marcelo Adnet | January 31, 2017 (2017-01-31) | 15.5[48] |
In the 2014 season, the main program of TV Globo, the 9PM telenovela (at the time, "Em Família"), had been recording lousy viewing figures, a large rejection of the public and critics,[49][50][51] creating a "domino effect".[52][53] The shows was directly affected, and long-standing programs such asA Grande Família hit historic negative record ratings.[54]
The show's debut recorded 10 rating points inIBOPE, considering the measurement toSão Paulo, and 11 points inRio,[55] the two major advertising markets in Brazil. This hearing is considered "satisfactory". Despite the good start, the ratings ebbed and flowed, and the program was in second place in its exhibition schedule sometimes. The average of the first season was 9.2 points.[56]
| Season | Timeslot (BRT) | Episodes | Premiered | Ended | TV Season | Rank | Ibope Rating | ||
|---|---|---|---|---|---|---|---|---|---|
| Date | Premiere Rating | Date | Finale Rating | ||||||
| 1 | Thursday 11:30 PM | 9 | April 10, 2014 (2014-04-10) | 10[56] | June 5, 2014 (2014-06-05) | 9.2 | 2014 | +50[57] | 9.2[56] |
| 2 | 9 | February 12, 2015 (2015-02-12) | 13.8 | April 16, 2015 (2015-04-16) | 12.3 | 2015 | +20[58] | 13.8[59] | |
| 3 | Tuesday 11:30 PM | 12 | January 19, 2016 (2016-01-19) | 14.1 | April 5, 2016 (2016-04-05) | 17.2 | 2016 | 16th[60] | 14.6[61] |
The debut of the series was well received by critics. Fernando Oliveira, ofR7, labeled it "best premiere", and highlighted the satires and references to other programs.[62] Mauricio Stycer, ofUniverso Online (UOL), was positive, and highlighted the parody of a northeastern activist.[63]
| Year | Award | Category | Nominee | Result |
|---|---|---|---|---|
| 2014 | Prêmio F5 | Program of the Year | Tá no Ar | Nominated[64] |
| 2017 | 45th International Emmy Awards | Best Comedy | Tá no Ar | Nominated |