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Swiggy

From Wikipedia, the free encyclopedia
Indian online food delivery company

Swiggy Limited
Company typePublic
ISININE00H001014
Industry
FoundedAugust 2014; 10 years ago (2014-08)
Founders
  • Sriharsha Majety
  • Nandan Reddy
  • Rahul Jaimini
Headquarters
Area served
580+ cities across India
Key people
Services
RevenueIncrease11,247 crore (US$1.3 billion) (FY24)[1]
Positive decrease−2,350 crore (US$−270 million) (FY24)[1]
OwnersProsus (30.95%)
Softbank (7.75%)
Sriharsha Majety (6.23%)
Accel (6.08%)[2]
Number of employees
6,000 (2023)[3]
Subsidiaries
  • InsanelyGood
  • Dineout
Websitewww.swiggy.com

Swiggy is an Indianonline food ordering anddelivery company. Founded in 2014, Swiggy is headquartered inBangalore and operates in more than 580 Indian cities, as of July 2023.[4] Besides food delivery, theplatform also providesquick commerce services under the name Swiggy Instamart, and same-daypackage deliveries with Swiggy Genie.

It rivals homegrown startupZomato in food delivery and hyperlocal marketplace.[5]

History

[edit]

In 2011, Sriharsha Majety and Nandan Reddy designed ane-commerce website called Bundl to facilitate courier service and shipping within India.[6] Bundl was halted in 2014 and rebranded to enter the food delivery market.[7] Majety and Reddy approached Rahul Jaimini, formerly withMyntra, and founded Swiggy in August 2014.[8][6][7]

By 2015, Swiggy expanded its food delivery operations from just Bengaluru to eightTier 1 cities across India.[9][10] At the time, the food delivery sector was in turmoil as several notable startups, such asFoodpanda (later acquired byOla Cabs), TinyOwl (later acquired byZomato) and Ola Cafe (later closed) were struggling.[6][7]

In January 2017, Swiggy started itscloud kitchen chain called "The Bowl Company".[11] In November 2017, Swiggy started akitchen incubator business called Swiggy Access, opening a network of ready-to-occupy kitchens for its restaurant partners.[12] By 2019, over 1,000 Swiggy Access kitchens were operational, according to aTechCrunch report.[13]

In mid-2018, Swiggy was operational in 16 Indian cities,[14] which increased to 500 cities in 2019, matching the scale of rivalZomato.[15]

In early 2019, Swiggy expanded into general product deliveries under the name Swiggy Stores, sourcing items from local stores.[16][17][18] In September 2019, Swiggy launched the instantpickup/dropoff service Swiggy Go, allowing customers to senddocument orparcel deliveries.[19][20] In April 2020, it rebranded Swiggy Go as Swiggy Genie.[21] During theCOVID-19 pandemic, it began doorstep delivery of alcohol in the states ofJharkhand,West Bengal andOdisha.[22][23]

In May 2020, Swiggy laid off 1,100 employees during the COVID-19 pandemic.[24] The pandemic also resulted in the shut down of more than three-fourths of its cloud kitchens.[25]

A Swiggy delivery partner swapping the battery of his electric scooter
A Swiggy delivery partnerswapping the battery of hiselectric scooter

In August 2020, Swiggy launched its instant grocery delivery service called Instamart using a network ofdark stores.[26][27] In early 2021, the company closed Swiggy Stores and expanded its operations under Instamart.[28]

In 2023, it sold Swiggy Access kitchens to Kitchens@ in ashare-swap deal.[29]

In January 2024, Swiggy laid off 400 employees, or 6% of its workforce, ahead of IPO.[30][31]

In April 2024, Swiggy converted itself into apublic limited company[32] and confidentially filed for aninitial public offering.[33] Swiggy launched itsinitial public offering (IPO) in November 2024 at ₹390 per share, valuing the company at $11.3 billion.[34]

In December 2024, Swiggy launched an events and ticketing service called Scenes.[35]

Funding

[edit]

In 2015, Swiggy received a $2 million investment fromAccel and SAIF Partners, along with additional investment fromNorwest Venture Partners.[7] The following year, it raised $15 million from both previous and new investors, includingBessemer Venture Partners and Harmony Partners.[7]

In 2017,Naspers led an $80 million funding round into Swiggy.[7] In February 2018, Swiggy raised $100 million from Naspers andMeituan-Dianping.[36] By September 2018, Swiggy was valued at around $3.3 billion, and in April 2020, Swiggy was valued at around $3.6 billion.[37]

In July 2021, Swiggy raised $1.25 billion fromSoftBank,Prosus, and other investors, at a valuation of $5.5 billion.[38]

In January 2022, Swiggy's valuation rose to $10.7 billion after a $700-million fundraise led by US asset managerInvesco.[39]

Acquisitions

[edit]
  • In 2018, Swiggy acquired Mumbai-based Scootsy Logistics, a high-end food and essentials delivery service,[40] and ultimately merged the company's operations into itself in 2020.[41] In 2022, Scootsy launchedprivate label products retailed on Swiggy Instamart.[42]
  • In September 2018, it acquired Mumbai-based milk delivery startup SuprDaily.[43] In 2023, SuprDaily wasrebranded as InsanelyGood, which wasrepositioned as a grocery delivery service.[44]
  • In 2022, Swiggy acquired the dining and table reservation platform Dineout fromTimes Internet in an all-stock deal valued at $120 million.[45]
  • In 2023, Swiggy acquired retail distribution company LYNK Logistics from the Ramco Group.[46]

Acqui-hires

[edit]

Other investments

[edit]
  • In 2019, Swiggy, invested31 crore in Mumbai-based ready-to-eat food brand Fingerlix.[50]
  • In 2022, Swiggy led a $180 million Series D investment round in bike taxi companyRapido.[51]

Partnerships

[edit]

In 2020, Swiggy launched a digital wallet, Swiggy Money, in partnership withICICI Bank.[52] In January 2022, Swiggy and drone company ANRA Technologies began trialing drone deliveries.[53] In 2023, Swiggy partnered withGogoro to provide smart scooters to delivery partners.[54]

In 2024, Swiggy partnered withIRCTC to deliver food in railway stations.[55] Swiggy Instamart partnered with Park+ for doorstep delivery ofFASTags.[56] Swiggy became the official sponsor of Season 4 ofShark Tank India.[57]

In October 2024, Swiggy Instamart partnered withPharmEasy for quick-commerce delivery of medicines.[58]

References

[edit]
  1. ^ab"Swiggy reports Rs 11,247 Cr revenue in FY24; cuts losses by 44%".EnTrackr. Retrieved4 September 2024.
  2. ^"Swiggy's DRHP: A Look At The Startup's Shareholding Pattern & Top Guns".Inc42.
  3. ^"Swiggy planning fresh layoffs; may cut 8-10% from 6000-strong workforce".Business Standard. 19 January 2023. Retrieved27 February 2023.
  4. ^"Why Zomato continues to eat into Swiggy's market share".Moneycontrol. Retrieved7 May 2024.
  5. ^Madhav Chanchani (17 March 2019)."Online food delivery wars are moving from India to Bharat".The Times of India. Retrieved13 August 2019.
  6. ^abc"How Swiggy Became India's Fastest Unicorn".Livemint. 27 June 2018. Retrieved31 August 2019.
  7. ^abcdef"Swiggy Timeline: From a Bootstrapped Venture to India's Fastest Growing Unicorn (Infographic)".Entrepreneur. 23 December 2018. Retrieved31 August 2019.
  8. ^Kanth, K. Rajani."A start-up by IIM, IIT grads to quickly deliver food from restaurants!".Rediff. Retrieved27 February 2023.
  9. ^"Bengaluru's food delivery start-up Swiggy expands operations to Pune".The Economic Times. 21 July 2015. Retrieved2 April 2024.
  10. ^"Online food ordering platform Swiggy raises $7 mn".Techcircle. 10 May 2016. Retrieved2 April 2024.
  11. ^"Swiggy sets up cloud kitchen 'The Bowl Company' in Bengaluru".The Times of India. 19 January 2017. Retrieved27 February 2023.
  12. ^"Swiggy launches ready-to-occupy kitchens 'Swiggy Access'".The Times of India. 14 November 2017. Retrieved27 February 2023.
  13. ^Singh, Manish (20 November 2019)."India's Swiggy bets big on cloud kitchens".TechCrunch. Retrieved27 February 2023.
  14. ^Bansal, Varsha (1 July 2019)."Food delivery fight grips small-town India".mint. Retrieved2 April 2024.
  15. ^"Swiggy now in 500 Indian cities, targets 100 more this year".mint. 7 October 2019. Retrieved2 April 2024.
  16. ^Jon Russell (February 2019)."India's Swiggy goes beyond food to offer product delivery from local stores".TechCrunch. Retrieved13 August 2019.
  17. ^Abhinav Singh (27 April 2019)."How food aggregator apps like Swiggy, Zomato, are trying innovative business methods".The Week. Retrieved13 August 2019.
  18. ^Deepti Chaudhary (15 March 2019)."Can Swiggy take more orders?".Fortune. Retrieved13 August 2019.
  19. ^"India's Swiggy has a new service that will deliver just about anything".TechCrunch. 4 September 2019. Retrieved2 March 2020.
  20. ^"Swiggy launches instant pick up and drop service 'Swiggy Go'".Livemint. 4 September 2019.
  21. ^Singh, Jitendra (9 April 2020)."Swiggy expands grocery delivery service to more cities; rebrands Swiggy Go".Entrackr. Retrieved25 January 2022.
  22. ^"Swiggy starts home delivery of alcohol with new verification feature in Ranchi, plans to extend it to more cities soon".The Times of India. 21 May 2020. Retrieved14 March 2023.
  23. ^Bhalla, Kritti (24 April 2021)."Zomato Exits Alcohol Delivery Due To Cashburn Even As Swiggy Stays Put".Inc42. Retrieved14 March 2023.
  24. ^"Swiggy lays off 1,100 employees as Covid-19 derails Cloud kitchens".The Economic Times. 19 May 2020. Retrieved20 May 2020.
  25. ^"COVID forced us to shut three-fourths of cloud kitchens: Swiggy CEO".Business Today. 26 November 2021. Retrieved27 February 2023.
  26. ^Upadhyay, Harsh (10 August 2020)."Swiggy launches 45-min grocery and essentials delivery service via Instamart".Entrackr. Retrieved15 November 2021.
  27. ^Sil, Debarghya (11 August 2020)."Swiggy Launches InstaMart; Promises To Deliver Groceries Within 45 Minutes".Entrepreneur.
  28. ^"Swiggy Ends Grocery Marketplace Experiment As Focus Turns To Dark Stores".Inc42 Media. 20 January 2021. Retrieved15 November 2021.
  29. ^Bhushan, Kul (2 March 2023)."Swiggy sells Access Kitchens business to Kitchens@".Entrackr. Retrieved2 March 2023.
  30. ^"Swiggy to fire 400 employees in the fresh round of layoffs: Story in 5 points".India Today. Retrieved9 March 2024.
  31. ^Saha, Soumyajit (26 January 2024)."Swiggy to lay off 6% of workforce impacting 400 jobs ahead of IPO".The Economic Times.
  32. ^"Swiggy converts to public limited company ahead of IPO".The Economic Times. 9 April 2024. Retrieved7 May 2024.
  33. ^C, Priyamvada (26 April 2024)."Swiggy makes confidential filing for IPO".Mint. Retrieved7 May 2024.
  34. ^"Swiggy IPO sees 3.6x subscription".The Times of India. 8 November 2024. Retrieved15 November 2024.
  35. ^Ranipeta, Shilpa (14 December 2024)."Swiggy launches 'Scenes' for live events, takes on Zomato's 'District' - CNBC TV18".CNBCTV18. Retrieved9 February 2025.
  36. ^Agarwal, Meha (8 February 2018)."Swiggy Gets $100 Mn In Series F Funding From Naspers And Meituan-Dianping".Inc42 Media. Retrieved9 March 2024.
  37. ^"Swiggy gets another $43m from Tencent, Samsung".The Times of India. 7 April 2020. Retrieved7 April 2020.
  38. ^Singh, Manish (20 July 2021)."Indian food delivery startup Swiggy raises $1.25 billion led by SoftBank and Prosus".TechCrunch. Retrieved4 January 2023.
  39. ^Bhalla, Tarush."Swiggy's valuation rises to $10.7 billion after $700-million fundraise".Indiatimes. Retrieved25 January 2022.
  40. ^Srinivasan, Supraja."Swiggy acquires on-demand delivery firm Scootsy for Rs 50 crore".ETtech.com. Archived fromthe original on 31 August 2019. Retrieved31 August 2019.
  41. ^"Swiggy to shutter its premium food delivery service Scootsy".The Economic Times. Archived fromthe original on 7 August 2020. Retrieved20 June 2020.
  42. ^Mittal, Apoorva (28 July 2022)."Swiggy begins selling private label brand Supreme Harvest on Instamart".The Economic Times. Retrieved15 September 2023.
  43. ^Pahwa, Patanjali (7 September 2018)."With an eye on concierge services, Swiggy acquires SuprDaily".Business Standard India. Retrieved22 March 2020.
  44. ^"Swiggy's Supr Daily rebrands as InsanelyGood, enters grocery space".Moneycontrol. 10 March 2023. Retrieved15 September 2023.
  45. ^"Swiggy buys Dineout from Times Internet in $120 million all-stock deal".The Economic Times. Retrieved3 January 2023.
  46. ^"Swiggy acquires Lynk".The Times of India. 13 July 2023. Retrieved6 December 2023.
  47. ^Srinivasan, Supraja (13 December 2017)."Swiggy acquihires 48East team, adds to senior leadership".The Economic Times. Retrieved31 August 2019.
  48. ^"Swiggy Acqui-hires Gourmet Asian Food Startup 48East". 13 December 2017. Retrieved31 August 2019.
  49. ^Abrar, Peerzada (4 February 2019)."Swiggy Acqui-hires AI startup Kint.io to provide better customer experience".www.business-standard.com. Retrieved3 January 2023.
  50. ^Kar, Sanghamitra."Swiggy takes a bite of Fingerlix, invests Rs. 31 crore in food brand".ETtech.com. Archived fromthe original on 31 August 2019. Retrieved31 August 2019.
  51. ^Singh, Manish (15 April 2022)."Swiggy backs bike taxi platform Rapido in $180 million funding".TechCrunch. Retrieved3 January 2023.
  52. ^"Swiggy launches Digital Wallet in tie-up with ICICI Bank - ET CIO".
  53. ^"Swiggy, ANRA get approval to start drone trials for food delivery".The Economic Times. Retrieved11 January 2022.
  54. ^"Gogoro partners with Swiggy to provide smart scooters to delivery partners".ETEnergyworld.com. Retrieved27 April 2024.
  55. ^"IRCTC partners Swiggy to deliver food starting with four stations across India".The Hindu. 5 March 2024.ISSN 0971-751X. Retrieved27 April 2024.
  56. ^"Swiggy Instamart Partners With Park+ For Lightning-Fast Delivery Of IndusInd Bank FASTags".News18. 2 April 2024. Retrieved27 April 2024.
  57. ^Singh Rawat, Sudeep (8 October 2024)."Kunal Bahl joins Shark Tank India 4 panel as Swiggy removes Deepinder Goyal".business-standard.com. Retrieved11 October 2024.
  58. ^"Swiggy Instamart looks to strengthen pharmacy play 10-minute medicine deliveries".Moneycontrol. Retrieved9 February 2025.

External links

[edit]
Meal delivery
Meal kits
Online grocery delivery
Reservations
Defunct
Software
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