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| Formerly | Super Cheap Auto[1] |
|---|---|
| Company type | Subsidiary |
| Industry | Retail |
| Founded | 1972; 53 years ago (1972) |
| Founder | Reg and Hazel Rowe |
| Headquarters | , |
Number of locations | 341 stores (2024) |
Area served | Australia,New Zealand |
Key people | Benjamin Ward (managing director) |
| Products | Automotive parts and accessories |
| Owner | Super Retail Group |
| Website | supercheapauto |
Supercheap Auto is an Australianautomotive parts and accessories retailer. It was founded in 1972, operating as a mail-order business and opened its first store inBrisbane in 1974.
It now has 341 stores across Australia and New Zealand.
Supercheap Auto was founded by Reg and Hazel Rowe in 1972 as a mail-order business. The couple sold imported battery chargers and other automotive accessories from their home. In 1974, they opened their first store inFortitude Valley.[1]
The company opened its 250th store inTimaru,New Zealand and the 300th inHolden Hill,South Australia.[citation needed]
Standard format most commonly 700 m2 (7,500 sq ft) but smaller 400 m2 (4,300 sq ft) stores also exist.[citation needed]
Supercheap Auto has some newer format stores including 1,000 m2 (11,000 sq ft) Superstores atOxenford,Alice Springs,Cannon Hill andCaboolture.
From 2005 to 2020, Supercheap Auto held sponsorshipnaming rights for theBathurst 1000. It has also sponsored severalSupercars Championship teams since 1997 under the brandSupercheap Auto Racing, includingSteven Ellery Racing (2000–2004),Paul Weel Racing (2005–2007),Paul Morris Motorsport (2008–2011),Walkinsaw Racing (2012–2015) andTickford Racing (2016–2020).[2][3][4][5]
It was naming rights sponsor of theBathurst 1000 from2005 until2020, and became the naming rights sponsor of theTCR Australia Touring Car Series in2021.[6][7]
After the Supercars title and Bathurst race sponsorship went toRepco in 2021, Supercheap became an associate sponsor ofTriple Eight Race Engineering as well as naming rights sponsor for entries in the2021 to2025 Bathurst 1000.[8][9]
