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Super Bowl television ratings

From Wikipedia, the free encyclopedia

Satellite trucks broadcasting fromSuper Bowl XXXV. The game was watched by more than 84 million people in the United States.

Super Bowl television ratings have traditionally been high. One of the most watched annual sporting events in the world, theNFL's championship game is broadcast in over 130 countries in more than 30 languages.[1] Viewership is predominantly North American;[2][3] theSuper Bowl is themost watched television broadcast in theUnited States every year.[4]

United States

[edit]

English

[edit]

The Super Bowl is noted for its enduring ratings. While viewership forprime time series and other annual events such as theAcademy Awards has declined over time, viewership of the Super Bowl has remained stable.[5][6] In fact, the Super Bowl is the American sports broadcast with the most consistent ratings,[7] and draws substantially higher ratings than other sports events, including theNBA Finals andWorld Series.[8]

Ratings for the Super Bowl first peaked from 1977 to 1987, when no less than 44.4% of American households with television sets would watch.[5] From the late 2000s to mid-2010s, ratings peaked again—viewership grew for all but one broadcast from 2006 to 2015. This was attributed to the NFL's broadened appeal to female andHispanic audiences, as well as the league's ability to prop up "high-profile" players in the media;[9] female viewership grew every year from 2003 to 2008.[10] However, the2019 game became the least-watched in more than a decade and the household rating for the Super Bowl declined for the fourth consecutive year.[11]

Super Bowl XVI in 1982 remains the highest-rated Super Bowl broadcast; it earned a 49.1 household rating. The viewership record belongs toSuper Bowl LIX in 2024, which was watched by an estimated 127.7 million people.[12]

This is adynamic list and may never be able to satisfy particular standards for completeness. You can help byediting the page to add missing items, with references toreliable sources.
List of Super Bowl television ratings in the United States with selected figures
Super
Bowl		DateNetworkAvg. viewers
(millions)		Avg. Halftime Show Viewers (millions)Households18–49 demographicAvg. cost of 30-second ad
RatingShareRatingShareOriginal2024 inflation-
adjusted
IJanuary 15, 1967CBS26.75[13]22.6[13]43[13]UnknownUnknown$42,500[13]$400,781
NBC24.43[13]18.5[13]36[13]UnknownUnknown$37,500[13]$353,630
IIJanuary 14, 1968CBS39.12[13]36.8[13]68[13]UnknownUnknown$54,500[13]$492,795
IIIJanuary 12, 1969NBC41.66[13]36.0[13]70[13]UnknownUnknown$55,000[13]$471,593
IVJanuary 11, 1970CBS44.27[13]39.4[13]69[13]UnknownUnknown$78,200[13]$633,172
VJanuary 17, 1971NBC46.04[13]39.9[13]75[13]UnknownUnknown$72,500[13]$562,903
VIJanuary 16, 1972CBS56.64[13]44.2[13]74[13]UnknownUnknown$86,100[13]$647,223
VIIJanuary 14, 1973NBC53.32[13]42.7[13]72[13]UnknownUnknown$88,100[13]$624,031
VIIIJanuary 13, 1974CBS51.70[13]41.6[13]73[13]UnknownUnknown$103,500[13]$659,900
IXJanuary 12, 1975NBC56.05[13]42.4[13]72[13]UnknownUnknown$107,000[13]$625,259
XJanuary 18, 1976CBS57.71[13]42.3[13]78[13]UnknownUnknown$110,000[13]$607,830
XIJanuary 9, 1977NBC62.05[13]44.4[13]73[13]UnknownUnknown$125,000[13]$648,613
XIIJanuary 15, 1978CBS78.94[13]47.2[13]67[13]UnknownUnknown$162,300[13]$782,435
XIIIJanuary 21, 1979NBC74.74[13]47.1[13]74[13]UnknownUnknown$185,000[13]$801,497
XIVJanuary 20, 1980CBS76.24[13]46.3[13]67[13]UnknownUnknown$222,000[13]$847,204
XVJanuary 25, 1981NBC68.29[13]44.4[13]63[13]UnknownUnknown$275,000[13]$951,126
XVIJanuary 24, 1982CBS85.24[13]49.1[13]73[13]UnknownUnknown$324,300[13]$1,056,659
XVIIJanuary 30, 1983NBC81.77[13]48.6[13]69[13]UnknownUnknown$400,000[13]$1,262,813
XVIIIJanuary 22, 1984CBS77.62[13]46.4[13]71[13]UnknownUnknown$368,200[13]$1,114,389
XIXJanuary 20, 1985ABC85.53[13]46.4[13]63[13]UnknownUnknown$525,000[13]$1,534,878
XXJanuary 26, 1986NBC92.57[13]48.3[13]70[13]UnknownUnknown$550,000[13]$1,577,702
XXIJanuary 25, 1987CBS87.19[13]45.8[13]66[13]UnknownUnknown$600,000[13]$1,660,633
XXIIJanuary 31, 1988ABC80.14[13]41.9[13]62[13]UnknownUnknown$645,000[13]$1,714,858
XXIIIJanuary 22, 1989NBC81.59[13]43.5[13]68[13]UnknownUnknown$675,000[13]$1,712,235
XXIVJanuary 28, 1990CBS73.85[13]39.0[13]63[13]UnknownUnknown$700,400[13]$1,685,705
XXVJanuary 27, 1991ABC79.51[13]41.9[13]63[13]UnknownUnknown$800,000[13]$1,846,860
XXVIJanuary 26, 1992CBS79.59[13]40.3[13]61[13]35.6[14]61[14]$850,000[13]$1,904,589
XXVIIJanuary 31, 1993NBC90.99[13]133.445.1[13]66[13]UnknownUnknown$850,000[13]$1,850,184
XXVIIIJanuary 30, 199490.00[13]45.5[13]66[13]39.9[15]76[15]$900,000[13]$1,909,317
XXIXJanuary 29, 1995ABC83.42[13]41.3[13]62[13]UnknownUnknown$1,150,000[13]$2,373,084
XXXJanuary 28, 1996NBC94.08[13]46.0[13]68[13]41.2[16]Unknown$1,085,000[13]$2,175,295
XXXIJanuary 26, 1997Fox87.87[13]43.3[13]65[13]38.5[17]74[17]$1,200,000[13]$2,350,498
XXXIIJanuary 25, 1998NBC90.00[13]44.5[13]67[13]38.7[18]75[18]$1,291,100[13]$2,490,732
XXXIIIJanuary 31, 1999Fox83.72[13]40.2[13]61[13]36.4[19]71[19]$1,600,000[13]$3,020,056
XXXIVJanuary 30, 2000ABC88.47[13]43.3[13]63[13]37.9[20]70[20]$2,100,000[13]$3,834,377
XXXVJanuary 28, 2001CBS84.34[13]40.4[13]61[13]35.8[21]71[21]$2,200,000[13]$3,906,747
XXXVIFebruary 3, 2002Fox86.80[13]40.4[13]61[13]34.7[22]70[22]$2,200,000[13]$3,846,031
XXXVIIJanuary 26, 2003ABC88.64[13]40.7[13]61[13]36.4[23]70[23]$2,200,000[13]$3,760,456
XXXVIIIFebruary 1, 2004CBS89.80[13]41.4[13]63[13]35.7[24]72[24]$2,302,200[13]$3,832,538
XXXIXFebruary 6, 2005Fox86.07[13]41.1[13]62[13]33.2[25]68[25]$2,400,000[13]$3,863,963
XLFebruary 5, 2006ABC90.75[13]89.90[26]41.6[13]62[13]34.6[25]69[25]$2,500,000[13]$3,899,389
XLIFebruary 4, 2007CBS93.18[13]42.6[13]64[13]35.2[27]70[27]$2,385,365[13]$3,617,287
XLIIFebruary 3, 2008Fox97.45[13]43.1[13]65[13]37.5[28]73[28]$2,699,963[13]$3,943,114
XLIIIFebruary 1, 2009NBC98.73[13]42.0[13]64[13]36.7[29]72[29]$3,000,000[13]$4,396,929
XLIVFebruary 7, 2010CBS106.48[13]45.0[13]68[13]38.6[30]75[30]$2,800,000[13]$4,037,418
XLVFebruary 6, 2011Fox111.04[13]110.246.0[13]69[13]39.9[31]77[31]$2,948,649[13]$4,121,566
XLVIFebruary 5, 2012NBC111.35[13]11447.0[13]71[13]40.5[32]78[32]$3,442,752[13]$4,715,258
XLVIIFebruary 3, 2013CBS108.69[13]110.846.4[13]69[13]39.7[33]77[33]$3,765,130[13]$5,082,388
XLVIIIFebruary 2, 2014Fox112.19[13]115.346.7[13]69[13]39.3[34]77[34]$4,084,864[13]$5,425,623
XLIXFebruary 1, 2015NBC114.44[13]12147.5[13]71[13]39.1[35]79[35]$4,283,129[13]$5,681,775
50February 7, 2016CBS111.86[13]115.546.6[13]72[13]37.7[36]79[36]$4,800,000[13]$6,288,852
LIFebruary 5, 2017Fox111.32[13]117.545.3[13]70[13]37.1[37]79[37]$5,399,873[13]$6,926,880
LIIFebruary 4, 2018NBC103.47[13]106.643.1[13]68[13]33.4[38]78[38]$5,235,379[13]$6,555,671
LIIIFebruary 3, 2019CBS98.48[13]98.241.1[13]67[13]31.0[39]78[39]$5,199,916[13]$6,395,159
LIVFebruary 2, 2020Fox101.32[13]10441.6[13]69[13]30.1[40]77[40]$5,400,000[13]$6,560,962
LVFebruary 7, 2021CBS95.2[41][a]96.738.2[13][a]68[13][a]26.5[42][a]88[42][a]$5,500,000[43]$6,382,107
LVIFebruary 13, 2022NBC99.18[44]103.4[45]36.9[46]72[47]29.5[44]$6,500,000[48]$6,984,137
LVIIFebruary 12, 2023Fox114.21[b][49]12140.4[49]33.8[50]$7,000,000$7,224,006
LVIIIFebruary 11, 2024CBS120.25[51]123.442.1[51]81[51]35.9[51]111[51]$7,000,000$7,000,000
Nickelodeon1.25[52]0.5[52]UnknownUnknownUnknown$250,000$250,000
LIXFebruary 9, 2025Fox127.7133.5[53]$7,500,000-$8,000,000

1967–1979

[edit]
Super Bowl I was played at theLos Angeles Memorial Coliseum.

The first championship game was dubbed the "Super Nielsen Bowl" by the media.[54][55]Variety predicted that the ratings for the game would be the most important of the year. At the time,CBS held the broadcasting rights toNFL games andNBC held the rights toAFL games.[56] With one team from each league competing against each other, the two networks agreed to pay $1 million each to simulcastSuper Bowl I.[57] As NFL games on CBS rated double those of AFL games on NBC during theregular season, CBS was able to charge advertisers tens of thousands of dollars more than NBC for 60-second commercials during the broadcast.[56][58] For years, CBS had held the reputation of being "the pro football network," and was expected to live up to it.[57][58] Preliminary ratings for the game—which was controversiallyblacked out inGreater Los Angeles[54]—were released a day later and showed that the CBS feed was more popular than the NBC.[59] Three weeks later, this was confirmed when the nationalNielsen ratings were released, crowning CBS the winner of the first "network Nielsen Bowl."[60]

Unlike Super Bowl I, the1968 game was broadcast by only one network, CBS. The preliminary Arbitron ratings as reported by the network gave the game a 43.0 rating, a 76 share, and a total viewership of over 70 million.[61] However, the final Nielsen numbers later revealed the game was watched by 51.3 million total viewers and received a 36.8 rating and a 68 share—less than Super Bowl I.[62] In New York City, the game received a 36.3 rating and a 61 share.[63] 1969'sSuper Bowl III received an initial rating of 39.9 and a share of 79 with over 60 million total viewers. In New York City, the game registered a preliminary rating of 40.5 on NBC, more than eight times the combined rating of CBS and ABC broadcasts at the same time.[64] Final numbers gave Super Bowl III a national rating of 36.0, lower than the previous year, though the total viewership was up from 51.3 million to 54.5 million.[62]

In contrast with previous years,Super Bowl IV's ratings were largely underestimated. Overnight Nielsen ratings gave the 1970 game a 38.8 rating and a 70 share, with 57 million total viewers; final numbers gave the game a 39.4 rating, 69 share, and 59.2 million total viewers.[62][65] The1971 game was watched by 39.8% of American households, making the NBC broadcast the highest-rated sports event on a single network, beating the final game of the1963 World Series[66] This record would be broken again the following year when the 1972 CBS broadcast ofSuper Bowl VI was watched by 44.2% of households.[67] In 1973,Super Bowl VII was the first game to be exempt from a localtelevision blackout following the amendment of anNFL policy requiring them at the time. Although 3 million more households were able to watch the game,[68] the number of households that actually watched it increased by only 220,000 compared to the previous year, and the rating declined from a 44.2 to a 42.7.[13] Likewisein 1974, the rating declined again to a 41.6, and total viewership for the game was 4.5 million less than the year before.[62]

The1975 Super Bowl was televised for five hours on NBC.[69] As a result, the number of viewers who watched at least six minutes of the broadcast (total viewers) increased from 63.2 million to 71.3 million—a new record for the game.[62] The rating and average viewership also increased compared to the previous year.[13] With theSteelers winning the game, the broadcast inPittsburgh attracted a preliminary rating of 63 and a share of 88 in the city, meaning 88% of the households in the city with television sets in use were watching it.[70] In Los Angeles, the game received a 78% share of the audience, compared to the combined shares of the broadcasts on CBS and ABC at the same time of 4%.[71]Super Bowl X also saw an increase in ratings; total viewership for the 1976 game increased by 2 million compared to the previous year and the national audience share was 78%, which remains the highest-ever number for the game on a single network.[62]

In 1977,Super Bowl XI was watched by 81.9 million total viewers, beating the Game 7 viewership of the 1975 World Series and becoming the most-watched sports broadcast in American history.[72] The rating of 44.4 and average viewership of 62.1 million also set new records for the game[13]—all of which would be broken the following year whenSuper Bowl XII was the first to be broadcast inprime time in theEastern Time Zone.[73] As a result, total viewership grew by over 20 million and the 1978 game became the most-watched single-network broadcast in U.S. history; 102 million viewers watched at least five minutes.[62][74] The audience share decreased to an all-time low, but the rating increased to a 47.2 from a 44.4 and average viewership increased by over 16 million compared the previous year, setting new highs for the game.[13] In 1979, theSuper Bowl XIII broadcast recorded a drop in both average and total viewership, and the rating decreased by 0.1 to a 47.1, though all were the second-best numbers ever for the game and the share grew by 7 percentage points to a 74.[13][62][75]

1980–1989

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1990–1999

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2000–2009

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2010–2019

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In the first half of the decade, total U.S. TV viewership generally increased every year, peaking in 2015 during Super Bowl XLIX on NBC in terms of average viewership (at 115 million people). While the trend for average Super Bowl ratings decreased in the second half of the decade, Super Bowl LI on Fox in 2017, the first Super Bowl ever decided inovertime, currently holds the record for the largest total viewership in Super Bowl (and U.S. television) history at 172 million people. Thehalftime shows from 2010 to 2017 alone outperformed the actual game in terms of average U.S. TV viewership.[76][77]

2020s

[edit]

Super Bowl LIV on Fox in 2020 opened up this decade amidst the emergence of theCOVID-19 pandemic at the time and saw significant ratings improvement from the 2 previous Super Bowl editions, but suffered lower ratings the year after,[78] with an average of 91.63 million alone on CBS - the lowest since 2006. In 2022, with the resumption of full venue attendances at NFL games, Super Bowl LVI on NBC saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million people. This is currently the second biggest average viewership in Super Bowl (and U.S. television) history.[79] The Spanish audience nearly tripled from the year prior.

Spanish

[edit]

Due to a growing Hispanic football fanbase, Spanish-language broadcasts of the Super Bowl by American channels began in 2014.[80]

Super
Bowl		DateNetworkAvg. viewers
(millions)
XLVIIIFebruary 2, 2014Fox Deportes0.56[81]
XLIXFebruary 1, 2015NBC Universo0.37[82]
50February 7, 2016ESPN Deportes0.47[83]
LIFebruary 5, 2017Fox Deportes0.65[84]
LIIFebruary 4, 2018Universo0.54[82]
LIIIFebruary 3, 2019ESPN Deportes0.47[85]
LIVFebruary 2, 2020Fox Deportes0.76[84]
LVFebruary 7, 2021ESPN Deportes0.65[86]
LVIFebruary 13, 2022Telemundo1.91[47]
LVIIFebruary 12, 2023Fox Deportes0.88[87]
LVIIIFebruary 11, 2024Univision2.2[88]
LIXFebruary 9, 2025Fox Deportes1.87[89]
Telemundo

International

[edit]

Canada

[edit]

The Super Bowl has been broadcast inCanada since its inception on both English and French television networks. In English, the first 12 Super Bowl games were broadcast onCBC television stations and affiliates. The game rotated betweenCTV (1979, 1981, 1983) and CBC (1980, 1982) before airing onGlobal and its affiliates in 1984 and 1985. The game briefly returned to CTV in 1986 and then aired on Global from 1987 until 2007. Following a new deal with the NFL, CTV regained the rights to air the Super Bowl in Canada and it has aired on the network since 2008. The game has also been simulcast onCTV 2 (2017–19) and sports cable channelTSN (2016–present).[90][91] InQuebec, the first 20 games aired on French television stations owned by theSRC (the Canadian Broadcasting Company is known in French as the Société Radio-Canada). From 1987 to 1991, the Super Bowl aired onTQS, with the exception of the 1989 game which was only available on NBC via cable. In 1992, 1993, and 1994, the game was broadcast on sports channelRDS before moving toTVA in 1995. In 1996, the game returned to RDS and has aired on the channel since.[90][92]

Viewership for early games was estimated through various surveys conducted byNumeris and/or Nielsen Canada. However, reliable figures are only available since the 1990s when Nielsen began tracking viewership in the province ofOntario in 1991; electronic measurement of the game was not conducted by Numeris nationally until the mid-2000s. Following the introduction of thePortable People Meter (PPM) in Canada in time for the 2010 game, viewership increased significantly compared to the previous decade. In 2014 and 2015, total Canadian viewership equaled or exceeded that of American total viewership, per capita.[93]A controversial decision by theCanadian Radio-television and Telecommunications Commission (CRTC) banned Canadian networks fromsimsubbing the Super Bowl in 2017, 2018, and 2019. This caused a decline in the measured number of viewers watching the game on Bell Media's CTV and TSN channels; The number of viewers watching the American network broadcast was not counted. The rule was overturned by theSupreme Court of Canada prior to the 2020 game.

Similar to the United States, ad prices have also increased over the years on English networks in Canada. In 1977 and 1978, the cost of a 30-second ad was $2,500 and $3,200 Canadian, respectively.[94] By 1992, the price had increased to $25,000.[95] In 1994 and 1995, the price was $29,000 and $40,000, respectively.[96] By 1998, the price had increased to $45,000.[97] In 2000, the price was $85,000 per 30 seconds—more than a 50% increase over the $55,000 it cost in 1999.[98][99] The ad price was approximately $100,000 in 2003.[100] In 2005, the cost of a 30-second ad was $110,000;[101] it was lowered to $100,000 for the next two games due to a decline in viewership.[102][103] Following the acquisition of Super Bowl broadcasts rights by CTV, the price returned to $110,000 in 2008.[103] It then increased to approximately $117,000 for the 2009 game, before declining slightly for the 2010 game.[104] In 2011, CTV charged about $100,000.[105] By 2012, ads cost close to $130,000 per 30 seconds.[106] Ads cost between $170,000 and $200,000 for the 2015 game, and between $150,000 and $200,000 for the 2020 game.[107][108]

Note: Viewership figure for the 2018 English-language broadcast excludes TSN.
Super Bowl television ratings in Canada showing network(s) broadcast on and average viewership, 1998–present
Super BowlDateEnglishFrench
Network(s)Avg. viewersNetworkAvg. viewers
XXXIIJanuary 25, 1998Global3,000,000[109]RDSUnknown
XXXIIIJanuary 31, 19993,399,000[62]Unknown
XXXIVJanuary 30, 20004,000,000[110]Unknown
XXXVJanuary 28, 20013,000,000[111]Unknown
XXXVIFebruary 3, 20023,600,000[citation needed]Unknown
XXXVIIJanuary 26, 20033,600,000[112]617,000[112]
XXXVIIIFebruary 1, 20043,560,000[113]Unknown
XXXIXFebruary 6, 20053,130,000[114]Unknown
XLFebruary 5, 20064,281,000[115]702,000[115]
XLIFebruary 4, 20073,367,000[116]816,000[117]
XLIIFebruary 3, 2008CTV4,234,000[118]905,000[119]
XLIIIFebruary 1, 20093,600,000[120]Unknown
XLIVFebruary 7, 20106,017,000[121]Unknown
XLVFebruary 6, 20116,537,000[122]Unknown
XLVIFebruary 5, 20127,280,000[123]765,000[124]
XLVIIFebruary 3, 20136,447,000[125]Unknown
XLVIIIFebruary 2, 20147,318,000[126]Unknown
XLIXFebruary 1, 20158,262,000[127]894,000[128]
50February 7, 20167,372,000[129]939,000[130]
LIFebruary 5, 2017CTV
CTV 2
TSN		5,602,000[131]997,000[132]
LIIFebruary 4, 20184,470,000[133]949,000[134]
LIIIFebruary 3, 20195,523,000[135]981,000[136]
LIVFebruary 4, 2020CTV
TSN		9,500,000[137]1,669,000[138]
LVFebruary 7, 20219,414,000[139]1,121,000[140]
LVIFebruary 13, 20228,485,000[141]951,000[141]
LVIIFebruary 12, 20238,600,000[a][142]
LVIIIFebruary 11, 202410,000,000[a][143]
LIXFebruary 9, 20258,500,000[144]
a French and English combined viewership on CTV, TSN, and RDS.

1967–2009

[edit]

According to in-house research conducted by the network, the 1977 game was watched by approximately 3.5 million Canadians on the CBC's English and French television stations.[94] In 1978, Nielsen conducted the first independent ratings survey and found that the 1978 game was watched by 4,495,000 million Canadians, including 550,000 on French television stations.[145][146] In 1979, aBureau of Broadcast Measurement (BBM) survey found that 4,605,000 million Canadians watched that year's Super Bowl; a separate Nielsen survey measured 4.1 million viewers on English television stations only.[147][148] In 1980, Nielsen found that Super Bowl XV was watched by approximately 3.1 million viewers—a decline of over one million compared to the previous year—though it was the most watched broadcast of the week.[149] The 1981 game was watched by 3.5 million on English television stations according to BBM; a later survey by the organization measured an audience of 4,482,000 viewers across both languages.[150][151] In 1982, Nielsen found that Super Bowl XVI was watched by 3.2 million Canadians.[152] In 1985, the game was watched by 1,649,000 viewers on Global.[153] According to the company's 1986 survey of the game, 4,065,000 Canadians watched Super Bowl XX, including 427,000 inMontreal alone.[154]

In 1996, Super Bowl XXX was watched by 1.7 million viewers in Ontario according to Nielsen. The next year, viewership declined to 1,528,000 but returned to 1.7 million for the 1998 game, which drew approximately 3 million viewers nationwide.[109] In 1999, Super Bowl XXXIII was watched by 3,399,000 viewers—the largest electronically measured audience in the game's Canadian broadcast history.[62] This record would be broken the following year when the 2000 game was watched by 4 million, according to preliminary figures.[155] However, the 2001 game was watched by just over 3 million, including 1,548,000 in Ontario—both of which represented multi-year viewership lows.[155][111] The next year, viewership increased to an average of 3.6 million for the 2002 game, and increased again to 4.2 million for the 2003 game.[156][157] However, viewership would decline for the next two years; the 2004 game was watched by 3.56 million, and 3.13 million watched the game in 2005.[113][114]

In 2006, however, viewership increased. Super Bowl XL drew a record English-language audience of 4,281,000 and a French-language audience of 702,000.[115] The 2007 game drew an audience of 3,397,000 English viewers—down over 800,000 compared to the previous year—but the number of French viewers who watched the game increased by over 100,000 to 816,000.[117][158] The French audience increased again the next year to a preliminary 905,000—a record for broadcaster RDS—and the English audience increased to 4,234,000 and peaked at 5.83 million.[115][118] In 2009, viewership declined; the English broadcast was watched by 3,602,000, while the French broadcast was watched by 691,000.[159]

2010–19

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Mexico

[edit]

In Mexico,Super Bowl LIV averaged 3.7 million viewers in Mexico and a 7.3 rating, with 2.94 for TV Azteca, 2.66 for Televisa, 0.87 for Fox Sports, and 0.83 for ESPN. The event had a total reach of 12 million viewers.[160]

Super Bowl LVIII had a total of 24.1 million viewers and an average of 8.7 million, making it the second country with the most international average viewership after Canada. Since records began, the average viewership of that year's championship is the highest to date.[161]

See also

[edit]

Notes

[edit]
  1. ^abcdeThe original figure of 91.63 million was later revised by Nielsen due to their undercount of out-of-home viewers.[41][42] However, the revised ratings are unknown.
  2. ^Revised from 112.17 because of a Nielsen error

Glossary

[edit]
  • 18–49 rating – the average percentage of adults age 18–49 in the United States with a television set who were watching the game at any given minute during its broadcast. For example, during the2019–20 television season, a 1.0 18–49 rating was equivalent to approximately 1.28 million U.S. adults age 18–49.[162]
  • 18–49 share – the average percentage of adults age 18–49 in the United States with a television setin use who were watching the game at any given minute during its broadcast.[162]
  • average viewers – the average number of viewers who were watching the game at any given minute during its broadcast; the standard ratings measurement metric.[163]
  • household rating – the average percentage of households in the United States with a television set that were watching the game at any given minute during its broadcast. For example, during the 2019–20 television season, a 1.0 household rating was equivalent to approximately 1.21 million U.S. households.[164]
  • household share – the average percentage of households in the United States with a television setin use that were watching the game at any given minute during its broadcast.[162]

References

[edit]
  1. ^Baker, Liana B. (February 4, 2013)."Super Bowl viewer ratings down from a year ago".Reuters.Archived from the original on May 19, 2019. RetrievedMay 18, 2019.
  2. ^Rushin, Steve (February 6, 2006)."A Billion People Can Be Wrong".Sports Illustrated.Time Inc. Archived fromthe original on December 10, 2007. RetrievedMay 18, 2019.
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