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| Date | February 8, 2026 | ||||||||||||||||||
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| Kickoff time | 3:30 p.m.PT | ||||||||||||||||||
| Stadium | Levi's Stadium Santa Clara, California | ||||||||||||||||||
| MVP | Kenneth Walker III,running back | ||||||||||||||||||
| Favorite | Seahawks by 4.5[1] | ||||||||||||||||||
| Referee | Shawn Smith[2] | ||||||||||||||||||
| Attendance | 70,823 | ||||||||||||||||||
| Ceremonies | |||||||||||||||||||
| National anthem | Charlie Puth | ||||||||||||||||||
| Coin toss | Joe Montana | ||||||||||||||||||
| Halftime show | Bad Bunny featuringLady Gaga andRicky Martin[3] | ||||||||||||||||||
| TV in the United States | |||||||||||||||||||
| Network | TV: NBC Telemundo (Spanish) Universo (Spanish) Streaming: Peacock NFL+ | ||||||||||||||||||
| Announcers | Mike Tirico (play-by-play) Cris Collinsworth (analyst) Melissa Stark andKaylee Hartung (sideline reporters) Terry McAulay (rules analyst) | ||||||||||||||||||
| Nielsen ratings | 39.4 (national) U.S. TV viewership: 124.9 million | ||||||||||||||||||
| Cost of 30-second commercial | $10 million[4] | ||||||||||||||||||
| Radio in the United States | |||||||||||||||||||
| Network | Westwood One | ||||||||||||||||||
| Announcers | Kevin Harlan (play-by-play) Kurt Warner (analyst) Laura Okmin (sideline reporter) Gene Steratore (rules analyst) | ||||||||||||||||||
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Super Bowl LX was anAmerican football game played to determine the champion of theNational Football League (NFL) for the2025 season. TheNational Football Conference (NFC) championSeattle Seahawks defeated theAmerican Football Conference (AFC) championNew England Patriots 29–13. The game took place on February 8, 2026, atLevi's Stadium inSanta Clara, California, the second Super Bowl to be held in the stadium and the third to be in theSan Francisco Bay Area.
The Seahawks' victory was their second, previously having won 2013'sSuper Bowl XLVIII during theirLegion of Boom era. Finishing the season with a 14–3 record and the NFC's top seed, they were making their fourth appearance. The Patriots, who finished with a 14–3 record and the AFC's second seed, extended their record of appearances to 12. They were seeking a record seventh title and their first since theBrady–Belichick era after last winning 2018'sSuper Bowl LIII. The two franchises previously met inSuper Bowl XLIX, which was won by the Patriots.
Seattle scored the only points of the first three quarters, converting four field goals to take a 12–0 lead. In the fourth quarter, the Seahawks scored the first touchdown of the game before the Patriots responded with their own touchdown to cut the score to 19–7. A series of New England turnovers, however, allowed the Seahawks to score 10 consecutive points and put the game out of reach. With the loss, the Patriots became the first team to lose six Super Bowls. Running backKenneth Walker III was namedSuper Bowl MVP after rushing for 135 yards and helping set up several of Seattle's field goals. He was the first running back to win the award sinceTerrell Davis in 1997'sSuper Bowl XXXII.
The game was broadcast onNBC in addition tostreaming onNBCUniversal'sPeacock.[5] It became NBC's most-watched program in its history at around 125 million viewers worldwide and peaked at around 137 million worldwide, a slight decline fromSuper Bowl LIX a year prior.[6] TheSuper Bowl LX halftime show headlined byPuerto Rican rapperBad Bunny and featuredLady Gaga andRicky Martin, while being a ratings success, also represented a tiny decline in viewership at 128 million viewers.[7] After the game, several sports outlets referred to the game being among the worst Super Bowls due to both teams' offensive struggles and the game being lopsided from start to finish.[8][9][10][11]
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The NFL has made all decisions regarding hosting sites since organizingSuper Bowl LVII in 2022, at which point they removed the bidding process. The new process meant that potential hosts would put together a proposal, with the league owners then voting to determine viability.[12] On May 22, 2023, the NFL announced that Super Bowl LX would be played atLevi's Stadium inSanta Clara, California, home of theSan Francisco 49ers. This is the third Super Bowl in theSan Francisco Bay Area and second at Levi's Stadium.Super Bowl XIX, played atStanford Stadium in 1985, was won bySan Francisco 49ers over theMiami Dolphins. More recently,Super Bowl 50, played at Levi's Stadium in 2016, featured theDenver Broncos defeating theCarolina Panthers.[13]
As has been a tradition sinceSuper Bowl LVI, the logo includesRoman numerals featuring imagery from the host city/region. For Super Bowl LX, the logo was revealed on February 9, 2025, in a social media post by game broadcasterNBC Sports following the conclusion ofSuper Bowl LIX,[14] ahead of a formal unveiling at a post-game press conference inNew Orleans the next day.[15] The Roman numerals have aCMYK theme, incorporating Bay Area landmarks such as theSan Francisco skyline, theGolden Gate Bridge, andredwood trees.[15]
TheSuper Bowl Experience was hosted at theMoscone Center inSan Francisco.[16] In October 2025, it was announced that the2026 Pro Bowl Games would be held on the Tuesday prior to the Super Bowl, February 3, at the Moscone Center, downsizing the event and integrating it into the Super Bowl's festivities.[16]
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The Seattle Seahawks finished the 2025 season with a14–3 record under second-year head coachMike Macdonald.[17] This was their fourth appearance, having last won 2013'sSuper Bowl XLVIII and last appeared inSuper Bowl XLIX the following year, both during theirLegion of Boom era.[18]
Following back-to-back years of narrowly missing the playoffs, the Seahawks sought to retain two-time Pro Bowl quarterbackGeno Smith for the 2025 season, but a contract dispute led to them trading Smith to theLas Vegas Raiders.[19][20] The same day as Smith's trade, Seattle signed free agent quarterbackSam Darnold, who was coming off a breakout season with theMinnesota Vikings after seven years in the league.[21][22][23] The Seahawks made further changes to the offense by parting ways with veteran wide receiversTyler Lockett andDK Metcalf by release and a trade with thePittsburgh Steelers, respectively.[24][25][26] New wide receivers includedCooper Kupp, the 2021 Offensive Player of the Year andSuper Bowl LVI MVP, who was signed in free agency after being released by theLos Angeles Rams.[27][28] The day of the NFL trade deadline, the Seahawks acquired Pro Bowl wide receiverRashid Shaheed from theNew Orleans Saints.[29] On defense, the Seahawks signed four-time Pro Bowl linebackerDeMarcus Lawrence in free agency after he missed most of the 2024 season with theDallas Cowboys due to a foot injury.[30][31]
Seattle's offense improved from 14th in yards and 18th in points to eighth in yards and third in points.[32][33] Darnold received a second Pro Bowl selection after throwing for 4,048 yards and 25 touchdowns, along with having a career-high completion percentage of 67.7%, although he also led the league in fumbles at 11 and turnovers at 20.[34][35] Wide receiverJaxon Smith-Njigba was the league's receiving yards leader at 1,793, earning him Offensive Player of the Year, along with Pro Bowl and first-team All-Pro honors.[36][37][38] He also led the team in receiving touchdowns at 10.[39] The rushing game was led by running backsKenneth Walker III, who was Seattle's leading rusher at 1,027 yards and scored five touchdowns, andZach Charbonnet, who led the Seahawks in rushing touchdowns at 12 and had 730 yards.[40]
The Seahawks had the top scoring defense, previously ranking 12th, and were sixth in yards, previously ranking 14th.[41][42] Earning both Pro Bowl and second-team All-Pro honors was defensive linemanLeonard Williams, who had 62 tackles.[38] Williams and defensive tackleByron Murphy II both led the team in sacks at 7.0 each, with Murphy adding another 62 tackles.[43] CornerbackDevon Witherspoon also received Pro Bowl and second-team All-Pro honors after recording 72 tackles.[44] LinebackerErnest Jones was the team leader in tackles at 126 and interceptions at five, earning him a second-team All-Pro selection.[38] Also named to the Pro Bowl was Lawrence, who had 53 tackles and 6.0 sacks.[35] They were collectively known as "The Dark Side."[45] On special teams, Shaheed was the only player in the league to score both a kick return touchdown and a punt return touchdown, earning him Pro Bowl honors as a kick returner.[35] PunterMichael Dickson, who had the sixth-longest punt average at 49.9, received a second-team All-Pro selection.[38]
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The New England Patriots finished the 2025 season with a14–3 record under first-year head coachMike Vrabel.[46] This was their 12th appearance, extending their record for the most in NFL history.[47] They won a record six Super Bowls[a] during thefranchise's dynasty under the leadership of quarterbackTom Brady and head coachBill Belichick, concluding with a victory in 2018'sSuper Bowl LIII.[48]
By 2025, the Patriots had regressed to one of the worst teams in the league, finishing the past two seasons with a 4–13 record at the bottom of theAFC East.[49] During this period, they selected quarterbackDrake Maye third overall in the2024 NFL draft, who earned Pro Bowl honors as a rookie despite the team's struggles.[50] Following coaching turnover, New England hired Vrabel, the 2021 Coach of the Year with theTennessee Titans, who played for the Patriots when they won their first three Super Bowls.[51]Josh McDaniels also rejoined the Patriots as offensive coordinator for the third time, previously holding the position from 2006 to 2008 and from 2012 to 2021.[52] To help improve the offense, New England signed four-time Pro Bowl wide receiverStefon Diggs, who was returning from an ACL injury he suffered the past year with theHouston Texans.[53][54] Having the fourth overall pick in the2025 NFL draft, the Patriots selected offensive tackleWill Campbell to boost their offensive line, which had finished as one of the worst the previous season.[55] New England also took running backTreVeyon Henderson in the second round of the draft.[56] Defensive acquisitions included linebackerRobert Spillane following a career season with theLas Vegas Raiders and linebackerHarold Landry after he was released by the Titans.[57][58][59]
The season sawNew England's offense go from 31st in yards and 30th in points to third in yards and second in points.[32][33] Maye threw for 4,394 yards and 31 touchdowns, both of which led the AFC, while leading the league in completion percentage at 72% and passer rating at 113.5.[60] He also rushed for 450 yards and four touchdowns.[61] Maye received Pro Bowl and second-team All-Pro honors, in addition to placing second inMost Valuable Player voting.[62][63][64] Diggs led the team in receiving yards at 1,013 and scored four receiving touchdowns.[65][66] Tight endHunter Henry scored seven receiving touchdowns, the most on the Patriots, while obtaining 768 receiving yards.[67] Henderson was the team's leader in rushing yards and rushing touchdowns at 911 and nine, respectively.[68] For his role in rebuilding the offense,McDaniels won Assistant Coach of the Year.[36]
New England's defense went from 22nd in yards and points to eighth in yards and fourth in points.[41][42] Named to the Pro Bowl was cornerbackChristian Gonzalez, with 69 tackles.[62][69] Spillane led the team with 97 tackles while also recording two interceptions.[70] Along with having 49 tackles, Landry was the team's leader in sacks at 8.5.[71] SafetyJaylinn Hawkins led the Patriots in interceptions at four, in addition to having 71 tackles.[72] CornerbackMarcus Jones, who had 65 tackles, earned second-team All-Pro honors as a punt returner after scoring two punt return touchdowns, the most in the league.[63] Vrabel was named Coach of the Year a second time following the team's turnaround from the past two seasons.[36]
The Seahawks, as the NFC's No. 1 seed, earned abye in the Wild Card Round.[73] Despite Darnold dealing with an injured oblique and losing Charbonnet to an ACL injury during the game, they handily beat their NFC West rivalSan Francisco 49ers 41–6 in the Divisional Round.[74] Seattle faced another divisional rival, theLos Angeles Rams, in the NFC Championship Game. After splitting two close contests in the regular season, including anovertime matchup, Seattle emerged victorious over the Rams in another one-score game, 31–27, to advance to their first Super Bowl in 11 years.[75] With the victory, the Seahawks continued their streak of making the Super Bowl every year they held the NFC's top seed.[76]
The Patriots, the AFC's No. 2 seed, defeated theLos Angeles Chargers 16–3 in the Wild Card Round, the team's first playoff win since 2018.[77] In the Divisional Round against theHouston Texans, they recorded five turnovers, including four interceptions, to secure the 28–16 victory.[78] The AFC Championship Game pitted the Patriots against the top seededDenver Broncos, who were starting backup quarterbackJarrett Stidham after starterBo Nix suffered an ankle injury in the previous round; an overtime victory against theBuffalo Bills.[79] Amid snow conditions from the 3rd quarter onwards, the Patriots won 10–7 to reach their 12th Super Bowl.[80][81] Having won all eight of their regular season road games, the AFC Championship victory made the Patriots the first team to be undefeated in nine road games.[82] They also became the first team to defeat three top five defenses in a single postseason.[83]
The two franchises previously met inSuper Bowl XLIX in 2015, in which the Patriots defeated the Seahawks 28–24. No players have remained on either team since that Super Bowl, with McDaniels being the only coach to appear in both games.[52] Seahawks general managerJohn Schneider became the only NFL general manager to reach multiple Super Bowls with a different roster and head coach.[84]
This was the first Super Bowl sinceSuper Bowl XXXVIII to feature two teams that missed the playoffs the previous season. It was also the most unlikely Super Bowl matchup in at least 50 years based on preseason odds, with Seattle 60–1 to win the Super Bowl and New England 80–1.[85]
At 23 years and 162 days of age, Maye was the second-youngest quarterback to start in a Super Bowl afterDan Marino, who was 23 years and 127 days old when he started inSuper Bowl XIX.[86]
As the designated home team in the annual rotation between the two conferences, the Patriots chose to wear white away jerseys and white pants. They were the first home team to wear white since the2020 Tampa Bay Buccaneers inSuper Bowl LV.[87] The Seahawks donned navy blue home jerseys and navy blue pants.[88] This marked the first time in which both Super Bowl participants wore monochromatic uniforms.[89] In addition to the customary Super Bowl patch, the jerseys of both teams featured a USA 250 patch in recognition of theUnited States Semiquincentennial.[90]
The Patriots held practice the week leading up to the game atStanford University inPalo Alto. The Seahawks held practice atSan Jose State University inSan Jose.[91]
Hall of Famers and Super Bowl-winning playersJoe Montana,Peyton Manning, andLynn Swann were honorary captains for the coin toss.[92] The coin used was a modern restrike of a silver medal called theLibertas Americana, commissioned byBenjamin Franklin, also a tie-in to the United States Semiquincentennial.[93]
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The Patriots won the coin toss and deferred their choice to the second half; Seattle chose to take the ball. The Seahawks drove down the field inside the Patriots' 20-yard line, including a 23-yard pass to Cooper Kupp, but they failed to score a touchdown in the red zone.[94] With their first possession, the Seahawks scored a 33-yard field goal. The Patriots then began their first drive on the 28-yard line after running backD'Ernest Johnson returnedJason Myers's kickoff for 28 yards, and while New England advanced to Seattle's 49-yard line, they were ultimately forced to punt shortly after quarterbackDrake Maye was sacked for a loss of 10 yards byDerick Hall and could not convert on third and 11.[94] After two straight drives by each team ended with punts, Jason Myers kicked a 39-yard field goal after Seattle drove down the field with 30-yard and 29-yard runs byKenneth Walker III.[94] After three more drives ended with punts, Seattle added another field goal from 41 yards by Myers with 11 seconds left in the first half.[94] The half ended on a kneel down by Maye to run out the clock.[94]
In the third quarter, after the Patriots opened with a three-and-out, the Seahawks put together a 10-play, 69-yard drive that included a 20-yard pass to Walker and 16-yard passes toJaxon Smith-Njigba andRashid Shaheed; it ended with Myers kicking his fourth field goal from 41 yards to give the Seahawks a 12–0 lead.[94] After four straight drives ended in punts, the Patriots fumbled after Maye was strip-sacked by Hall, which was recovered byByron Murphy II at the New England's 37-yard line.[94][95] Following the turnover, the Seahawks converted on a third and 9 with a Darnold pass to Kupp as the fourth quarter began and Darnold threw a 16-yard touchdown pass to Barner, extending Seattle's lead to 19–0.[94][96] The Patriots' next drive was a three-play, 65-yard drive that included a 24-yard pass and a 35-yard touchdown pass toMack Hollins, cutting Seattle's lead to 19–7.[94] The Seahawks' next drive started with a 11-yard pass from Darnold to Shaheed, but ended with a punt byMichael Dickson that was downed at New England's 4-yard line byVelus Jones Jr.[94] Maye began New England's next offensive drive with a 13-yard pass toRhamondre Stevenson and a 16-yard run, but after throwing a 7-yard pass to rookie wide receiverKyle Williams, he threw an interception to Seattle safetyJulian Love, who returned it 35 yards to New England's 38-yard line.[94][97]
After Walker rushed for 24 yards on the next two plays, the Seahawks' offensive drive following the turnover ended on Myers scoring a record fifth field goal from 26 yards to increase Seattle's lead to 22–7.[94] The Seahawks' defense added to the scoring with an interception for a touchdown by linebackerUchenna Nwosu afterDevon Witherspoon pressured[98] Maye on acornerback blitz play, allowing Nwosu to return the ball 45 yards, increasing their lead to 29–7 and effectively clinched Seattle's second Lombardi Trophy with 4:27 left to play.[94][99] The Patriots finally responded with a Maye pass to running backRhamondre Stevenson for a touchdown; however, the corresponding two-point conversion pass to tight endHunter Henry fell incomplete just before thetwo-minute warning.[100][94] Anonside kick by New England was recovered by the Seahawks'George Holani, and an offensive holding penalty on Seattle centerJalen Sundell both nullified a Walker 49-yard touchdown run and pushed them back 10 yards, forcing them to punt just after the two-minute warning.[94][101] The game ended with a 24-yard pass from Maye to running backTreVeyon Henderson, with the clock subsequently running out.[94]
Kenneth Walker III was namedSuper Bowl MVP, based on his 135 rushing yards on 27 carries.[102] The Seattle defense was widely credited for their performance in a largely defensive game.[103] At age 38,Mike Macdonald became the third-youngest head coach to win a Super Bowl, behindSean McVay andMike Tomlin.[104]
| Quarter | 1 | 2 | 3 | 4 | Total |
|---|---|---|---|---|---|
| Seahawks | 3 | 6 | 3 | 17 | 29 |
| Patriots | 0 | 0 | 0 | 13 | 13 |
atLevi's Stadium,Santa Clara, California
| Scoring summary | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| Statistic | Seattle Seahawks | New England Patriots |
|---|---|---|
| First downs | 20 | 18 |
| First downs rushing | 9 | 2 |
| First downs passing | 11 | 14 |
| First downs penalty | 0 | 2 |
| Third down efficiency | 4–16 | 6–15 |
| Fourth down efficiency | 0–0 | 0–0 |
| Total net yards | 335 | 331 |
| Net yards rushing | 141 | 79 |
| Rushing attempts | 32 | 18 |
| Yards per rush | 4.4 | 4.4 |
| Yards passing | 194 | 252 |
| Passing–completions/attempts | 19–38 | 27–43 |
| Times sacked–total yards | 1–8 | 6–43 |
| Interceptions thrown | 0 | 2 |
| Punt returns–total yards | 2–16 | 2–4 |
| Kickoff returns–total yards | 1–20 | 5–141 |
| Interceptions–total return yards | 2–80 | 0–0 |
| Punts–average yardage | 7–47.9 | 8–44.5 |
| Fumbles lost | 0 | 1 |
| Penalties–yards | 4–25 | 3–25 |
| Time of possession | 33:11 | 26:49 |
| Turnovers | 0 | 3 |
| Records set (Unless noted as "NFL Championships", "Single Postseason" or "Pro Football History", all records refer only to Super Bowls) | ||
|---|---|---|
| Most points, single season (regular season & playoffs) | 206 | Jason Myers |
| Most field goals made, game | 5 | |
| Most fair catches, game[106] | 6 | Rashid Shaheed |
| Most Super Bowl appearances, team | 12 | New England |
| Most Super Bowl losses, team | 6 | |
| Most field goals, team, game | 5 | Seattle |
| Most teams played for by winning QB[107] | 5 | Sam Darnold |
| Records tied | ||
| Most field goals attempted, game | 5 | Jason Myers |
| Fewest turnovers, game | 0 | Seattle |
| Fewest points, first half | 0 | New England |
| Fewest rushing touchdowns, game | 0 | New England |
| Seattle | ||
| Fewest rushing touchdowns, combined both teams | 0 | |
| Seahawks passing | |||||
|---|---|---|---|---|---|
| C/ATT[1] | Yds | TD | INT | Rating | |
| Sam Darnold | 19/38 | 202 | 1 | 0 | 74.7 |
| Seahawks rushing | |||||
| Car[2] | Yds | TD | Lg[3] | Yds/Car | |
| Kenneth Walker III | 27 | 135 | 0 | 30 | 5.0 |
| George Holani | 2 | 6 | 0 | 5 | 3.0 |
| Sam Darnold | 2 | 5 | 0 | 11 | 2.5 |
| Rashid Shaheed | 1 | −5 | 0 | −5 | −5.0 |
| Seahawks receiving | |||||
| Rec[4] | Yds | TD | Lg[3] | Target[5] | |
| Cooper Kupp | 6 | 61 | 0 | 23 | 12 |
| AJ Barner | 4 | 54 | 1 | 16 | 4 |
| Rashid Shaheed | 2 | 27 | 0 | 16 | 5 |
| Jaxon Smith-Njigba | 4 | 27 | 0 | 16 | 10 |
| Kenneth Walker III | 2 | 26 | 0 | 20 | 4 |
| George Holani | 1 | 7 | 0 | 7 | 1 |
| Patriots passing | |||||
|---|---|---|---|---|---|
| C/ATT[1] | Yds | TD | INT | Rating | |
| Drake Maye | 27/43 | 295 | 2 | 2 | 79.1 |
| Patriots rushing | |||||
| Car[2] | Yds | TD | Lg[3] | Yds/Car | |
| Drake Maye | 5 | 37 | 0 | 16 | 7.4 |
| Rhamondre Stevenson | 7 | 23 | 0 | 6 | 3.3 |
| TreVeyon Henderson | 6 | 19 | 0 | 9 | 3.2 |
| Patriots receiving | |||||
| Rec[4] | Yds | TD | Lg[3] | Target[5] | |
| Mack Hollins | 4 | 78 | 1 | 35 | 8 |
| DeMario Douglas | 5 | 45 | 0 | 11 | 7 |
| Rhamondre Stevenson | 5 | 40 | 1 | 13 | 5 |
| Stefon Diggs | 3 | 37 | 0 | 26 | 3 |
| Hunter Henry | 3 | 31 | 0 | 16 | 5 |
| TreVeyon Henderson | 3 | 26 | 0 | 24 | 3 |
| Kayshon Boutte | 1 | 21 | 0 | 21 | 5 |
| Austin Hooper | 2 | 10 | 0 | 5 | 3 |
| Kyle Williams | 1 | 7 | 0 | 7 | 2 |
Notes
East Bay-based rock bandGreen Day led the decennial tradition, which started withSuper Bowl XX, in which pastSuper Bowl Most Valuable Players are honored before the game,[109] by performing a medley of songs from their seventh albumAmerican Idiot (2004): "Holiday", "Boulevard of Broken Dreams" andthe title track.[110][111] The NFL also held ceremonies celebrating theUnited States Semiquincentennial.[112] Pop singerCharlie Puth sang thenational anthem accompanied by saxophonistKenny G, theOakland Interfaith Gospel Choir, theSainted Trap Choir, the Color of Noize Orchestra directed by conductor Steve Hackman and American Sign Language performer Fred Beam who also signed "Lift Every Voice and Sing"; Americana singer-songwriterBrandi Carlile sang "America the Beautiful", accompanied by sign language performer Julian Ortiz; and R&B singer and daughter of former defensive linemanMike Jones,Coco Jones, sang "Lift Every Voice and Sing".[113][114][115][116] The anthem concluded with a historic jointU.S. Air Force/U.S. Navy combined flyover which included twoB-1B Lancers fromEllsworth Air Force Base (South Dakota), twoF-15C Eagles from theCalifornia Air National Guard, twoF/A-18E Super Hornets and twoF-35C Lightning IIs fromNaval Air Station Lemoore (California).[117] TheDepartment of Defense said that the flyover celebrated 250 years of the U.S. Armed Forces "defending freedom".[118]
Puerto Rican rapper and singerBad Bunny headlined theSuper Bowl LX halftime show.[119] According to NFL executives, the selection helped fulfill a key business objective: growing the league's international and Latino audience.[120] NFL Senior Vice President Marissa Solis told ESPN that the league identified theU.S. Latino population, a community of more than 70 million people, as a "critical growth area".[120] As of 2024, the league reported over 39 million Latino fans in the United States, with executives stating that growth "is mathematically impossible without Latinos".[121] The performance included guest appearances byLady Gaga andRicky Martin.[122] Bad Bunny's performance was the fourth most-watched Super Bowl halftime performance, with an average of 128.2 million viewers.[123]
Super Bowl LX was televised in English byNBC and in Spanish byTelemundo andUniverso, and streamed onPeacock andNFL+.[124] It was the third Super Bowl to be broadcast as part of the current 11-yearNFL television contract, which allows a four-year rotation betweenCBS,Fox, NBC, andABC/ESPN.[125][126] The game was called by NBC's lead broadcast team of play-by-play announcerMike Tirico and color commentatorCris Collinsworth; the game marked Tirico's first Super Bowl as a commentator, and Collinsworth's sixth as an analyst. They were joined byMelissa Stark andKaylee Hartung as sideline reporters, andTerry McAulay asrules analyst.[127][128] The Spanish-language broadcast was called by Miguel Gurwitz andRolando Cantú.[129] As itslead-out after the game, NBC aired a prime time block of coverage from the2026 Winter Olympics.[130] NBC's pre-game show was broadcast from a studio within Levi's Stadium and incorporated live segments from Bay Area locations such asAlcatraz Island. During the playoffs, NBC tested new technologies that were utilized during the game, such as newCanon Cine-Servo camera lenses, and various on-air graphic updates (including newaugmented reality weather visualizations andtelestrators).[131][132][130]
The game's broadcast was watched by an average of 124.9 million viewers across NBC's platforms and NFL+ and achieved a combined average household rating of 39.4 according toNielsen Media Research, which had debuted a newersystem foraudience measurement to improve accuracy in September 2025.[133][b] This made Super Bowl LXthe second most-watched program in U.S. television history; while it fell short ofSuper Bowl LIX's record viewership the previous year by 2.8 million, it did set a new record for highest peak viewership with 137.8 million during the second quarter.[135] The game also set a new record for Spanish-language broadcasts of the Super Bowl, with 3.3 million viewers tuning into Telemundo.[136]
NBC charged a base rate of $10 million for a 30-secondcommercial during the game, two million more than the price Fox had initially offered the previous year;[4][125] to maximize advertising revenue, NBC offered packages covering the Super Bowl, the Winter Olympics, as well as—new for 2026—the2026 NBA All-Star Game being held the following week.[137][138]
Westwood One held the national radio rights to the game; its broadcast was called byKevin Harlan andKurt Warner, joined byLaura Okmin as sideline reporter andGene Steratore as rules analyst. Spanish radio rights were held byEntravision Communications, with its broadcast called byRicardo Celis and Tony Nuñez.[129][128]
Super Bowl LX featured sevenofficials, a replay-official, a replay assistant, and eight alternate officials. The numbers in parentheses below indicate their uniform numbers.[143]
|
|
Smith served as the referee for his first on-field Super Bowl assignment after being the alternate referee for two earlier Super Bowls.[143]
The Seahawks hosted avictory parade throughDowntown Seattle on February 11 that began with a rally atLumen Field and ended near theSeattle Center. The players and staff rode on several buses andU.S. National Guard vehicles; an crowd estimated in the "hundreds of thousands" watched the parade.[145] That day, over 200,000 passengers used theLink light rail system, which had increased service to account for parade attendance.[146]
When the NFL's 11-year television contract starts in 2023, NBC's spot in the Super Bowl rotation lines up the same year as the Winter Olympics.