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TheSuper Bowl Experience (formerly theNFL Experience) is an annual event which has been held since 1992 at a venue in the host city of theSuper Bowl. The event is described as an interactive "theme park",[1][2] featuring various fan-oriented attractions, includingfootball-related activities andautograph sessions with current and former players.[1] Proceeds from the sale of Super Bowl Experience tickets go to fund the NFL'sYouth Education Town (YET) initiative, which constructs facilities (typically in low-income neighborhoods of Super Bowl host cities) offeringafterschool programs for youth.[3][4] Tickets to this event are free and can be assessed at the OnePass App on the NFLs main website.[5]
In November 2017, the NFL opened an NFL Experience attraction atNew York City's20 Times Square, in collaboration withCirque du Soleil, which featured a similar array of interactive experiences and memorabilia. Consequently, the NFL began to refer to the travelling event as theSuper Bowl Experience beginning in 2018 forSuper Bowl LII inMinneapolis–Saint Paul. The Times Square experience was later closed.
The first NFL Experience was held at theMinneapolis Convention Center in January 1992 prior toSuper Bowl XXVI. The NFL's interactive theme park was followed byMajor League Baseball's first "FanFest" inSan Diego, California six months later.
In 2013 the NFL Experience was hosted at theNew Orleans Morial Convention Center.[3]
The NFL Experience was not held forSuper Bowl XLVIII. Instead, the NFL organized an outdoor festival, Super Bowl Boulevard, alongBroadway andTimes Square, which featured a similar array of fan-oriented events and attractions (such as an artificial toboggan hill).[6][7][8]Animal Planet held a "Puppy Bowl Experience" at theDiscovery Times Square exhibition promoting its annualPuppy Bowl special (which traditionally airs on the day of the Super Bowl), to ride the festivities' coattails.[9]
The 2015 NFL Experience was hosted at thePhoenix Convention Center.[3]
The 2016 NFL Experience was hosted at theMoscone Center in San Francisco.[10]
The 2017 NFL Experience was hosted atGeorge R. Brown Convention Center in Houston. The Houston Super Bowl Host Committee also hosted its own outdoor festival,Super Bowl Live, in the adjacentDiscovery Green park, which featured entertainment events.[11][12]
ForSuper Bowl LII, the event was renamed theSuper Bowl Experience, and was held at theMinneapolis Convention Center.[13][1] TheSuper Bowl LIII edition was held at theGeorgia World Congress Center.[14]
The Super Bowl Experience forSuper Bowl LIV was held at theMiami Beach Convention Center.[15]
Super Bowl LV's Super Bowl Experience was held at Julian B. Lane Riverfront Park, with capacity and health protocols in place due to theCOVID-19 pandemic.[16]
Super Bowl LVI’s Super Bowl Experience was held at theLos Angeles Convention Center.
Super Bowl LVII’s Super Bowl Experience was held at the Phoenix Convention Center.
Super Bowl LVIII’s Super Bowl Experience was held at theMandalay Bay Convention Center.
Super Bowl LIX's Super Bowl Experience was held at theNew Orleans Morial Convention Center.
On November 30, 2017, the NFL opened an attraction known asNFL Experience Times Square, within four ground-level floors of20 Times Square in New York City. The 40,000 square-foot attraction was a collaboration withCirque du Soleil Entertainment Group, and featured various interactive activities and multimedia experiences, including a4D film, a simulated locker room and practice area, displays of memorabilia, and a bar and restaurant that would feature a rotation of menu selections from NFL stadiums.[17][18][19][20] In February 2018, it was announced thatNFL Network'sGood Morning Football would move to a studio at the attraction in April, after having previously used aCBS studio in New York City.[21]
In September 2018, it was announced that the attraction would close, citing underperforming attendance numbers (which analysts pegged to poor promotion by the NFL, and high ticket prices). It was to remain open through at least the end of 2018.[22][23]Good Morning Football moved toSportsNet New York's facilities at4 World Trade Center in November 2018.[24]
a 'theme park' event held outside game gates called the NFL Experience, which for the second year will bring sponsorship opportunities for national NFL advertisers and their local partners
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