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 Front page of theSunday Mirror on 4 September 2016, alleging that Labour MPKeith Vaz had solicited male prostitutes. He resigned as chairman of theHome Affairs Select Committee days later.[1] | |
| Type | Weekly newspaper |
|---|---|
| Format | Tabloid |
| Owner | Reach plc |
| Editor | Caroline Waterston |
| Founded | 1915 |
| Political alignment | Labour |
| Headquarters | One Canada Square, London, United Kingdom |
| Circulation | 125,704 (as of September 2025)[2] |
| ISSN | 9975-9950 |
| OCLC number | 436610738 |
| Website | mirror.co.uk |
TheSunday Mirror is the Sunday sister paper of theDaily Mirror. It began life in 1915 as theSunday Pictorial and was renamed theSunday Mirror in 1963.[n 1] In 2016 it had an average weekly circulation of 620,861, dropping markedly to 505,508 the following year.[3] Competing closely with other papers, in July 2011, on the second weekend after theclosure of theNews of the World, more than 2,000,000 copies sold, the highest level since January 2000.[4]
The paper launched as theSunday Pictorial on 14 March 1915.
Lord Rothermere – who owned the paper – introduced theSunday Pictorial to the British public with the idea of striking a balance between socially responsible reporting of great issues of the day and sheer entertainment.
Although the newspaper has gone through many refinements in its near 100-year history those original core values are still in place today.
Ever since 1915, the paper has continually published the best and most revealing pictures of the famous and the infamous, and reported on major national and international events.
The first editor of theSunday Pictorial, or theSunday Pic as it was commonly known, was F.R Sanderson.
His launch edition led with three stories on the front page, two of which reported from the front line of the war: "THE TASK OF THE RED CROSS" and "ALL THAT WAS LEFT OF A BIG GUN".
From day one the paper was a huge success and within six months of launch theSunday Pictorial was selling more than one million copies.
One of the reasons for this early success was due to a series of articles written byWinston Churchill. In 1915, Churchill, disillusioned with government, resigned from theCabinet. The articles he then wrote for theSunday Pictorial attracted such high levels of interest that sales lifted by 400,000 copies every time his stories appeared.[citation needed]
A further reason for the paper's success was its political influence. As a popular paper that always spoke its mind, theSunday Pictorial struck a chord with millions.
Sport was also a key ingredient of theSunday Pictorial's success.Football, even then, made it onto the front pages, and for many of the same reasons it does today: "WEMBLEY STADIUM STORMED BY EXCITED CUP FINAL CROWDS" dominates a front page from 1923.[citation needed]
Although the paper's early life started with a flourish, by the mid-1930s its success began to flounder. That, however, all changed when the editorship was given to 24-year-oldHugh Cudlipp in 1937. Within three years of taking over he saw the circulation of the paper rise to more than 1,700,000 by the time he went to fight inWorld War II in 1940.
On resuming the editorship in 1946,[n 2] Cudlipp successfully developed theSunday Pic to reflect the greater social awareness of the post-war years. In all, Cudlipp edited the title for three long spells.[citation needed] After his final editorship in 1953 he became editor-in-chief and then editorial director of Mirror Group, where he pushed the daily title, theDaily Mirror, to a circulation in excess of five million copies.
In 1963 the newspaper's name was changed to theSunday Mirror.
One of the earliest stories covered by the newly named paper was theProfumo affair, which was catastrophic for the government of the day. While frontbenchers involved in sleaze scandals exposed in the British press have often led to reshuffles, contemporary accounts and later research has credited the coverage, associating the involved young socialite to a Russian senior attaché, for triggering the replacement of theConservative prime minister with another,Alec Douglas-Home. This leader was less popular, and alongside many press reports of scandals in theMacmillan Ministry, this led to the party's election defeat of 1964 and to the establishment of thesecond Labour government after World War II led by two-time prime ministerHarold Wilson.[5]
In 1974, following a succession of editors, Robert Edwards took the chair and within a year, circulation rose to 5.3 million. Edwards remained for a record 13 years, and ended as deputy chairman of Mirror Group in 1985.[citation needed]
By the end of his time in charge Edwards oversaw the introduction of colour to the paper (in 1988). The paper also introduced theSunday Mirror Magazine which had an extra-large format and was printed on glossy paper. It had the best of big name stories, star photographs, money-saving offers and glittering prizes for competition winners. Today's incarnation of the magazine isNotebook.
In 2001Tina Weaver was appointed editor of theSunday Mirror, a position she held for 11 years until her dismissal. Since its launch the paper has had 25 editors in total including current editor-in-chief Lloyd Embley.[citation needed]
In 2012 theSunday Mirror broke the world exclusive that one of the twoMoors murderers,[n 3]Ian Brady, had died but been resuscitated, brought back to life against his will.[6]
A formerSunday Mirror investigations editor,Graham Johnson, pleaded guilty to intercepting voicemail messages in 2001. Johnson is the first Mirror Group Newspapers journalist to admit to phone hacking. He voluntarily contacted police in 2013.[7]
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