Choi Jin-ri (Korean: 최진리; March 29, 1994[5] – October 13 or 14, 2019[3][6]), known professionally asSulli (/ˈsʌli/), was a South Korean singer and actress. She first made her debut as a child actress, appearing as a supporting cast member on theSBS historical dramaBallad of Seodong (2005). Following this, she earned a number of guest roles, appearing in the television seriesLove Needs a Miracle (2005) andDrama City (2007), and the filmVacation (2006). She then subsequently appeared in the independent filmsPunch Lady (2007) andBA:BO (2008), the former being her first time cast in a substantial dramatic role.
After signing a record deal withSM Entertainment, Sulli rose to prominence as a member of thegirl groupf(x) formed in 2009. The group achieved both critical and commercial success, with four Korean number-one singles and international recognition after becoming the first K-pop act to perform atSXSW. Concurrently with her music career, Sulli returned to acting by starring in the SBS romantic comedy series,To the Beautiful You (2012), a Korean adaptation of theshōjo mangaHana-Kimi where her performance was positively received and earned her twoSBS Drama Awards and a nomination at the49th Paeksang Arts Awards.
Sulli's film career progressed with her starring in the fantasy swashbucklerThe Pirates (2014) and the coming-of-age dramaFashion King (2014). During the press tour forThe Pirates, Sulli took a hiatus from the entertainment industry due to health issues and following a year long absence from promoting with f(x), she left the group in August 2015. Between 2015 and 2017, she embarked on a number of modelling campaigns before becoming an endorsement model forEstée Lauder.[7] Sulli garnered attention for her role in the experimentalneo-noir thrillerReal (2017). She later returned to the music industry in 2018, making a guest appearance onDean's single "Dayfly" and releasing her debut single albumGoblin in June 2019, which was her last musical project prior to her death.[8][9]
Sulli was recognized as a known figure in Korean popular culture for her outspoken persona, becoming the top 10 mostGoogled person in South Korea in 2017.[10]
Sulli was born on March 29, 1994, inBusan, South Korea.[11][12] Aspiring to be an actress, Sulli attended Jungbu Elementary School before moving toSeoul by herself in 2004, while in fourth grade, in order to attend the Seoul branch of the MTM Academy, a part-time theatre school where she studied singing, dancing, and acting.[13] She had previously been enrolled in another acting school by her mother at a young age.[14]
Prior to her debut as a child actress and following her signing to SM Entertainment, her stage name was changed from Choi Jin-ri; which means "the truth" in Korean, to Sulli at the suggestion of a reporter who felt her birth name was "too Christian" and that people from other religions would not like it.[15][16] In one interview, she interpreted her stage name to mean "pear blossoms in the snow".[17][18]
In 2005, Sulli began acting professionally at the age of 11, when she was selected to play youngPrincess Seonhwa of Silla in the SBS dramaBallad of Seodong.[19] She continued to take on minor roles in television dramas and movies such asVacation (2006),Punch Lady (2007),The Flower Girl is Here (2007) andBABO (2008).[20][unreliable source?]
On September 5, 2009, Sulli debuted as a member of the groupf(x), with the single "La Cha Ta".[23]
Sulli performing at Seoul Plaza in 2011
In August 2012, Sulli starred as the lead role inTo the Beautiful You, based on the famous Japanese shōjo manga seriesHanazakari no Kimitachie.[24][25] The drama series started broadcasting on August 15, 2012, onSBS. Sulli plays Gu Jae-hee, who disguises as a boy in order to attend the same school as her crush. In order to prepare for her role, Sulli who was known for her long hair cut 60 cm of it.[26] She later won the New Star Award at theSBS Drama Awards for her performance in the drama.[27]
In the midst ofRed Light promotions, on July 24, 2014, SM Entertainment announced that Sulli decided to take a break from the South Korean entertainment industry due to being mentally and physically exhausted from the continuous malicious comments and rumors of her datingDynamic Duo rapperChoiza, which was not confirmed at the time, and false rumors of her being pregnant.[29][30][31][32][unreliable source?]
Due to her hiatus, she did not participate in the promotion of the 2014 period adventure filmThe PiratesalongsideSon Ye-jin andKim Nam-gil,[20][33] where she played a supporting character named Heuk-myo, a young girl who became a pirate after being saved by the female captain. Later that same year, she resumed her acting career by attending the promotion of the 2014 comedy filmFashion King, based on thewebtoon series of the same name, where she played a leading role alongsideJoo Won andKim Sung-oh.[34] In August 2015, a year into her hiatus, SM Entertainment announced that Sulli had officially withdrawn from the group.[35]
Between 2015 and 2017, Sulli took part in modelling for various campaigns including forEstée Lauder as an endorsement model.[7] In 2017, Sulli starred in a leading role in the filmReal withKim Soo-hyun as Song Yoo-hwa, a rehabilitation therapist at the hospital which Kim's character frequents. The film was released in June of that year.[36]
Sulli was a featured singer inDean's single "Dayfly", which was released on November 9, 2018, and served as her first release since leaving f(x) in 2015.[8] On June 29, 2019, Sulli made her debut as a solo artist with the single albumGoblin, on which she co-wrote and co-produced all of the tracks, and held a special stagePeaches Go!blin on the same day at SM Town Theater.[9]
Sulli in a promotional shoot forEsteé Lauder in July 2019
In 2019, Sulli joined the JTBC2 variety programThe Night of Hate Comments, which discussed celebrity's reactions to hateful comments, malicious rumors and cyberbullying they had encountered online.[37] On the first episode, during Sulli's turn, she responded cheerfully to the mean spirited comments, a demeanor that gained her a label on the show, "the nuclear bomb of hate comments".[37][38] She agreed with a commenter that said her biggest success is her social presence on SNS and that she is an attention seeker. She disagreed with a commenter who said she looked like a "druggie" because of her large dilated pupils, saying that she has done nothing illegal, but had studied drug behavior duringmethod acting for her filmReal.[37]
She denied going braless to seek attention, saying that for her it was more comfortable, as well as "more natural and prettier", and that she sees bras as an accessory that she sometimes wears.[37][39] She said, "I wish people would look at me and think, 'Well, someone like that exists!' Accept the difference".[37][38] While discussing past malicious comments she had received, she said she had started to sue once, but the commenter, a student at a prestigious college, had sent a long letter of apology, and she had forgiven them. However, she said she would not do the same again.[37] On October 14, 2019, the cast and producers recorded another episode, per a Monday scheduling, unaware of Sulli's death, which was reported later in the day.[39]
Sulli was cast as the main lead in the second season of the omnibusNetflix seriesPersona.[40] On October 23, 2019,Mystic Story revealed they have decided to temporarily suspend production,[41] as Sulli was in the midst of filming the second out of five planned episodes for the series when she died.[42]
Between September 2013 and March 2017, Sulli datedDynamic Duo rapperChoiza,[43][44][45] during which both celebrities endured malicious comments and cyberbullying throughout their public relationship.[46][47]
News leaked by an employee in the emergency response center revealed that on October 14, 2019,[51][52] at approximately 3:20 p.m. KST, Sulli's brother, who was also her manager, found her hanging dead in the second floor of her house inSeongnam, south of Seoul.[4][53][54][55] The manager reportedly visited the house when he was not able to reach her, after speaking with Sulli via phone the previous day at 6:30 p.m. KST.[56][57][58] Police stated that they were investigating it as a possiblesuicide as there were no signs of foul play or a break-in.[59][60]
They found a handwritten note in her diary in which she described her feelings, but concluded that it was not a suicide note.[61] On October 15, police filed for an autopsy to confirm the cause of death[62][63] and performed it the following morning, concluding that her body did not show any signs of death due to external force, and it is likely a suicide that occurred on the night of October 13 or the morning of October 14.[64][65][3]
The funeral was initially closed to the media as well as fans and was privately held by family members and friends.[66][67] SM Entertainment opened a separate venue inSeverance Hospital's funeral hall inSinchon-dong, Seoul, on October 15 and 16 for fans wishing to pay tribute.[68][69] Various celebrities and companies, such as previous bandmatesKrystal,Victoria Song,Amber Liu, andLuna,[70][71][72][73][74] fellow singer and friendIU,[75]Dynamic Duo,[76] and the premiere of the filmGift,[77][78] canceled their activities to mourn Sulli. On October 17, following a four-day private funeral and mourning ceremony at a Seoul hospital, Sulli was buried at an undisclosed location.[79]
Multiple media outlets linked Sulli's death to depression caused by cyberbullying.[80][81][82] Prior to her death, it was revealed that Sulli had repeatedly asked her agency, SM Entertainment, to take strong measures against malicious comments and cyberbullying.[83] A total of seven petitions were posted at the South Korean presidential office website demanding tougher punishment for cyberbullying and strengthening use of the real-name system when posting comments and creating accounts.[84][85][86]
Political circles discussed various ways to prevent similar events. An act with the proposed title "Sulli Act" was mentioned at a general audit of theKorea Communications Commission on October 21, where Rep.Park Dae-chool [ko] of theLiberty Korea Party said he was writing a legislative proposal to enact a new law to increase the responsibility of comments by introducing an Internet real-name system.[87] On October 25, Rep.Park Seon-sook [ko] proposed a partial amendment to the Act on Promotion of Information and Communications Network Utilization and Information Protection, which imposes an obligation for information and communication service providers to delete hate comments.[88]
The amendment included marking malicious comments as illegal information, and provide anyone who saw malicious comments, not just the one being attacked, the ability to request its deletion.[89] On the same day, Rep. Park Dae-chool also proposed an amendment to the Act on Promotion of Information and Communications Network Utilization and Information Protection which would allow the disclosure of full names of people posting comments under usernames and strengthen accountability of online comments by disclosingIPs.[90] On October 25, 2019,Kakao announced that they were temporarily disabling comments on entertainment news to prevent hate comments and removing related search terms when searching people's names for a year.[91][92]
Following her death, "Love You Sulli" (설리 사랑해) started trending in an attempt by fans to hide negative search results.[93][94][95][96] IU's song "Peach", which was written about Sulli, re-entered music charts.[97][98]Goo Hara, who was Sulli's close friend, died by suicide a month after Sulli's death.[99][100]
Dear Jinri, a documentary film structured around Sulli's final interview that was shot during the production ofPersona shortly before her death, premiered at the28th Busan International Film Festival on October 7, 2023.[101] The film was released worldwide byNetflix that November, serving as the second episode ofPersona: Sulli.[102]
When I first posted pictures of me braless, there were so many different reactions. I could have been frightened and hide, but I didn't. I wanted people's prejudices to disappear.
—Sulli on the first episode ofThe Night of Hate Comments in 2019[37][38]
Sulli, in real life, spoke out againstcyberbullying, which affected her personally as she was often the target of online abuse for herdichotomous[clarification needed] public image.[116][39] She expressed her hope that people could accept each other's differences and said, "there are so many unique types of people in this country with so much talent and I feel like they're wasting it by putting their energy into critiquing others like this online."[39] Following her appearance on theJTBC2 variety programThe Night of Hate Comments,Billboard K-Town's Jeff Benjamin expressed that Sulli's appearance on the show seemed to reflect her controversial lifestyle. He said that, "as the youngest and most outspoken host", she talked about many personal topics, including "her pregnancy rumors, family plans, dating preferences and more."[120]
Sulli was an artist, with one of her drawings (captioned "Portrait") being the inspiration forIU's song "Red Queen" from her 2015Chat-Shire album.[121][122] Sulli was also the inspiration for IU's song "Peach".[123]
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