 | This articleneeds additional citations forverification. Please helpimprove this article byadding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Studio Viva" – news ·newspapers ·books ·scholar ·JSTOR(January 2025) (Learn how and when to remove this message) |
 | |
| Formerly | Viva Television Corporation (1986–2023) |
|---|---|
| Company type | Subsidiary |
| Industry | Television production Film production Broadcast syndication |
| Founded | New Manila,Quezon City,Philippines (1986; 39 years ago (1986)) |
| Headquarters | , Philippines |
Area served | Worldwide |
Key people | Vicente del Rosario Jr. (Chairman of the Board and CEO) |
| Products | Television programs Motion pictures |
| Parent | Viva Communications |
Studio Viva (formerlyViva Television Corporation) is a Philippine television and film production company owned byViva Communications. It was founded in 1986.
Viva Communications ventured into television production in 1986 withThe Sharon Cuneta Show. Cuneta's big screen success easily fueled her musical variety TV show to the top of the ratings where it stayed until mid-1997 (when she semi-retired).
Since then, Viva's television unit branched out into drama anthologies, action features and comedy for teens and yuppies. It became a significant player among free TV blocktimers and had successfully spun-off theatrical versions of its more popular youth-oriented shows.
In 2000, Viva Television acquiredVintage Enterprises (including the Vintage Television on IBC primetime block), making the Velez group being part of the Viva Entertainment group and changed its name to Viva TV as the primetime sports and entertainment block onIBC, at this time it also known as Viva-Vintage until 2003.[1] At the same time, Viva TV launched the Philippine editions ofWho Wants to Be a Millionaire?, hosted byChristopher de Leon, andThe Weakest Link, hosted byEdu Manzano.
In 2002, Viva Television further enhanced its reputation as a star-maker and a trendsetter by producing and launching the highly successful talent search show:Star for a Night on IBC. The weekly program hosted byRegine Velasquez showcased the best among the young Filipino singing talents dressed up in a professional setting. This highly rated show led to the discovery ofSarah Geronimo andMark Bautista, who are now established recording artists and TV/movie stars.
In 2003, Viva decided to not renew their blocktime agreement with IBC due to high blocktime costs and low ratings. In the same year, Viva co-produced withGMA Network another highly successful TV talent search programSearch for a Star. This talent search program led to the discovery ofRachelle Ann Go and Raymond Manalo. Both are now established singing artists. Viva's talent search success also spawned similar program formats from the two major free TV stations in the country. In 2005, Viva became a co-producer ofABS-CBN's weekly talent search programSearch for the Star in a Million. The program was envisioned to produce and discover another major singing star from among the country's best and brightest aspiring and young talents.
In 2006, Viva Television entered into a joint venture agreement with Prime Channel ownerApollo Global Corporation and became Viva Prime Channel. It lasted until 2011 when Viva sold back its stake in the joint-venture channel; Viva Prime was relaunched by Apollo Global as the Pinoy Xtreme channel.
In May 2011, Viva Television made a comeback to produce Viva classic blockbuster films to television with a Sunday afternoon series the 1980's remake of the film franchiseBagets with the teen-oriented show entitledBagets: Just Got Lucky which replaced its teen romance anthologyLuv Crazy on the revampedTV5 which showcases new television dramas competing with top Philippine broadcasting pioneersABS-CBN and GMA Network. On the third quarter lineup of TV5 introduced the 1991 film franchise turned Primetime TV seriesAng Utol Kong Hoodlum, which was pushed back due to shooting arrangements, which was supposed to be released on July 18, 2011 replacing the primetime seriesBabaeng Hampaslupa but was replaced by its first HD primetime dramaRod Santiago's The Sisters the series ended on September 13, 2011,Ang Utol Kung Hoodlum was released on September 16, 2011, currently airing it starredRobin Padilla andVina Morales in the original film and sequel, but now played byJC de Vera andJasmine Curtis-Smith. An upcoming project to be produced by VIVA Television isP. S. I Love You a 1981 blockbuster film which starred Real to Reel life sweetheartsGabby Concepcion andSharon Cuneta which tackles issues surrounding two young lovers, played byBagets cast mates AJ Muhlach andNadine Lustre, Gabby Concepcion will also be part of the cast andDina Bonnevie it is confirmed to be under production and filming.[2]
On July 16, 2012, Viva Television revivedViva TV after a 9-year hiatus, the channel was relaunched as the new 24 hour all-Filipino general Entertainment channel on cable and satellite, along with the launch of new programming exceptPopstar Diaries, which is the only Viva-produced program fromPinoy Box Office.[3]