 | |
Type of site | OTT video streaming platform |
|---|---|
| Founded | April 2020 |
| Dissolved | February 2023 |
| Headquarters | Sherman Oaks, California |
| Area served | United States |
| Key people | Lauren DeVillier, Paul Pastor, Eugene Liew, Thomas Wadsworth,Michael Eisner,Nancy Tellem |
| Registration | Required |
| Current status | Defunct |
Struum (stylized asstruum) was an online streaming platform[1] headquartered inLos Angeles, California. The service focused on leveraging a credit-based subscription model that combines the content libraries from over 25 different streaming services.[2]
Based on theClassPass model, which allowed subscribers to use the facilities of any memberhealth club, the service acted as anaggregator for various small specialtyvideo-on-demand streaming applications, allowing subscribers to use monthly credits to view content from any of the participating services rather than having to individually subscribe to each app.[2]
Its preview product was first launched in the United States on May 25, 2021, on various devices, includingiOS mobile/tablet, web browsers, andChromecast.[3] The service would quietly shutter operations in February 2023 after running out of cash for its operations.[4]
Struum was founded in April 2020 by former Disney & Discovery executives Lauren DeVillier, Eugene Liew, Paul Pastor, and Thomas Wadsworth.[3]
After its founding, the platform was built with support[5] ofFirstlight Media with an array of cloud-native technologies that allow it to aggregate content from more than 50 providers. Its board grew to includeMichael Eisner, former CEO of Disney, andNancy Tellem, former president of CBS.[6]
The preview product officially launched on May 2021 in the United States via the iOS app store at a subscription price of $4.99 per month for 50 credits.[7] The service was slated to expand into Canada in 2022, in partnership withCorus Entertainment.[8]
Struum would shutter its operations in February 2023 after failing to secure funding for its partners, running out of cash for its company operations, and failing to maintain service operations.[9]
Struum hosted up to 50 content providers for the streaming service:[10]