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Stellantis Canada

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Wholly owned subsidiary of Stellantis
"Plodge" redirects here. For the university office, seePorters' lodge.
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Stellantis Canada
Formerly
  • Chrysler of Canada (1952–1963)
  • Chrysler Canada (1963–1998; 2007–2014)
  • DaimlerChrysler Canada (1998–2007)
  • FCA Canada, Inc. (2014–2021)
Company typeSubsidiary
IndustryAutomotive
FoundedJune 1925; 100 years ago (1925-06)
Headquarters1 Riverside Drive West,,
Key people
Trevor Longley (Chairman, President, CEO)
Products
OwnerStellantis
Number of employees
9,000
ParentStellantis North America
Websitewww.stellantis.com/en

Stellantis Canada (formerly,FCA Canada, Inc. andChrysler Canada) is the wholly ownedsubsidiary ofStellantis through itsNorth American division operating in Canada. Incorporated in 1925, theChrysler Corporation of Canada acquired a Maxwell-Chalmers plant in Windsor, Ontario that had been used to manufacture some Chrysler models in the previous year. Initially called Chrysler Canada, Ltd, the name of the company changed toDaimlerChrysler Canada Inc. following the merger of the two parent automotive conglomerates. In August 2007, the company was renamed Chrysler Canada Incorporated whenCerberus Capital Management purchased 80.1% of its parent companyChrysler.

FCA Canada has three manufacturing plants in operation in Canada, and built 535,878 cars and trucks in 2002. In 2007, the company sold 232,688 vehicles in the Canadian market. In 2012, Stellantis Canada sales were 243,845, a 6% increase over 2011; this put the company into the #2 sales slot for Canada.[citation needed]

History

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FCA Canada was established in mid-June 1925, with 181 employees.[1] 7,857 vehicles were produced in the first year.[1]

"Plodge"

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Plodge, aportmanteau of the namesPlymouth and Dodge, is a name informally used to refer to vehicles Chrysler Canada built with a mix of U.S.Plymouth andDodge parts for the Canadian andexport markets. This practice allowed dealers in Canada to offer a wider array of vehicles at lower development cost in the relatively small Canadian market.[citation needed] For example, a Plymouth with a Dodge grille and taillights became a Dodge without the expense of tooling a vehicle for the market. On theDodge Dart introduced in 1960, only the interiors were shared; Canadian-market 1960-61 Darts had Plymouth dashboards. The 1965 to 1966Dodge Monaco used a Dodge body, with aPlymouth Fury dashboard and interior trim.[citation needed] Not all Canadian-market Chrysler-built vehicles werebadge engineered in this manner, however; theDeSoto Diplomat, for example—a rebadged Dodge Dart—was never sold in Canada, where DeSotos were similar to the US models. The Canadian 1960DeSoto Adventurer looked like the American 1960 DeSoto but used the upholstery and door panels from the 1960Chrysler Saratoga.[citation needed]

The 1965 Canadian-market Valiant Custom 200 was a rebadged U.S. Dodge Dart.

TheValiant was sold by both Dodge and Plymouth dealers as a separate make, as had been the original plan in the United States. 1960 to 1962 Canadian Valiants were substantially the same as American models, with minor trim and mechanical equipment differences. 1963-64 Canadian Valiants had U.S. Valiant front sheetmetal on the U.S. Dart body. 1965 Canadian Valiants were available in the full range of sizes and models offered across the American Valiant and Dart models, but all Canadian-market cars used Dart instrument clusters and were badged "Valiant". For 1966, theValiant Barracuda was the only offering in Canada on the U.S. Valiant's 106 in (269.2 cm) wheelbase, with no Valiant station wagons in Canada for 1966.[citation needed]

"Plodge" vehicles include:

Once theCanada–United States Automotive Products Agreement (the "Auto Pact") took practical effect in 1967, virtually all differences ceased to exist between U.S. and Canadian Chrysler products. However, until the early 2000s the model distribution within and among marques was sometimes different in Canada than in the U.S. The Dodge and PlymouthNeon was sold in Canada as the Chrysler Neon; the DodgeDynasty andIntrepid were likewise both badged and sold as Chrysler models in Canada. In 2003 this practice was stopped and the U.S. and Canadian marque and model ranges are fully aligned.

Historically, Stellantis Canada sold vehicles under the Dodge, Plymouth, Chrysler, DeSoto, Valiant, and Imperialmarques. Presently there are four marques: Dodge, Ram, Jeep, and Chrysler. Dodge is the mainstream car and van line, Jeep is the main SUV range, Chrysler is the premium line, and Ram is the range of trucks and truck-based SUVs.

Operations

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Manufacturing plants

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PlantLocationYear openedNotes
Brampton Assembly2000 Williams Parkway East,Brampton, Ontario1986It is being retooled to make Electric Vehicles starting in 2025
Windsor Assembly2199 Chrysler Center,Windsor, Ontario1928Employs 4,671 on two shifts and produces theChrysler Pacifica andChrysler Voyagerminivans as well as theDodge Charger[2]
Etobicoke Casting15 Browns Line,Etobicoke, Ontario1942Acquired in 1964; employs 218 on three shifts and produces aluminum die castings for Chrysler, Dodge, Jeep and Ram vehicles[3]

Stellantis Canada has other operations in Canada:

Offices

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Parts and distribution centres

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  • employs 190 in Mississauga, Ontario (regional and national)
  • employs 26 inRed Deer, Alberta

References

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  1. ^abMays, James C."1930 Chrysler".www.OldCarsCanada.com. Retrieved27 February 2013.
  2. ^"FCA Canada Fact Sheets - Windsor Assembly Plant". August 2020. RetrievedOctober 18, 2020.
  3. ^"FCA Canada Fact Sheets - Etobicoke Casting Plant". July 2020. RetrievedOctober 18, 2020.

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