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| Company type | Private |
|---|---|
| Industry | Musical instrument |
| Founded | c. 1899 |
| Founder | Robert Godin |
| Defunct | 1974; 52 years ago (1974) |
| Headquarters | |
Area served | Worldwide |
Key people | Robert Godin |
| Products | Acoustic guitars |
| Parent | Oscar Schmidt Inc. (1899-1939) Harmony Company (1939-1974) |
Stella was an Americanguitarbrand owned by theOscar Schmidt Company. It was founded around 1899.[1] The Stella brand consists of low and mid-level stringed instruments.
Stella guitars were played by notable artists, includingElizabeth Cotten,Robert Johnson,Lead Belly,Charley Patton,Doc Watson andWillie Nelson[2] who learned to play on one.[citation needed]Kurt Cobain ofNirvana played an acoustic Stella for the recordings of the songs "Polly" and "Something In The Way" from theNevermind album, and Mason Williams with Classical Gas.
Stella was acquired by theHarmony Company in 1939. The brand was dissolved in 1974, and was later reintroduced by M.B.T. International, which is the corporate parent of the Harmony Company.
Stella was one of several musical instrument brands made inJersey City, New Jersey, by the Oscar Schmidt Company. Other Schmidt brands included "Sovereign" and "La Scala". The company produced low and mid-level stringed instruments such as guitars,mandolins,banjos andautoharps.
The company thrived during the first quarter of the 20th century. In 1920, the company was said to be the world's largest manufacturer of stringed instruments. Stella instruments were noted for their good tone and relatively low price. Top-of-the-line Stella and Sovereign guitars cost a fraction of the lowest-endGibson orC. F. Martin instruments.[citation needed]
After struggling through theGreat Depression, the company sold their fretted instrument division in the late 1930s, but continued to make autoharps. Schmidt's Stella, Sovereign and La Scala brands were acquired by the Harmony Company ofChicago, Illinois in 1939. Harmony went on to produce student-grade Stella instruments, as well as mid-level Sovereign guitars and banjos.
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