| 国家市场监督管理总局 | |
.jpg) Headquarters Entrance (Beijing) | |
| Agency overview | |
|---|---|
| Formed | 2018 |
| Preceding agencies | |
| Jurisdiction |  People's Republic of China |
| Headquarters | 8 East Sanlihe Rd,Xicheng District,Beijing |
| Agency executives | |
| Parent agency | State Council |
| Website | www |
| State Administration for Market Regulation | |||||||
|---|---|---|---|---|---|---|---|
| Simplified Chinese | 国家市场监督管理总局 | ||||||
| Traditional Chinese | 國家市場監督管理總局 | ||||||
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TheState Administration for Market Regulation (SAMR;国家市场监督管理总局) is a ministerial-level agency directly under theState Council of the People's Republic of China and is responsible for market supervision and management. The SAMR was established in 2018 and it is China's primaryantitrust regulator.
The Administration was created as part of thedeepening the reform of the Party and state institutions, and merged or abolished a number of previous agencies, such as theState Intellectual Property Office.[1][2] SAMR was created under the banner of theCentral Comprehensively Deepening Reforms Commission underXi Jinping, currentGeneral Secretary of the Chinese Communist Party.[2]
The Administration consolidates in one ministry the market regulation functions previously shared by three separate agencies, theGeneral Administration of Quality Supervision, Inspection and Quarantine (AQSIQ), theChina Food and Drug Administration (CFDA), and theState Administration of Industry and Commerce (SAIC).[3]
In 2018, SAMR began a probe intoPinduoduo following the company being criticized extensively in domestic media for its selling ofshanzhai and counterfeit products.[4]: 34
In November 2020, SAMR issued antitrust guidelines which addressedplatform economy company issues.[4]: 111 These guidelines came into effect in February 2021.[4]: 111 Among other provisions, the guidelines state thatvariable interest entity structures will no longer be exempt from merger review and that SAMR may investigate acquisitions of emerging platforms even when the parties turnover does not meet notification thresholds.[4]: 111
In March 2021,Xi Jinping stated that China would strengthen anti-trust enforcement to ensure healthy and sustainable development of the platform economy.[4]: 100 In November 2021, SAMR's antitrust bureau was upgraded to vice ministerial status following the appointment ofGan Lin as the bureau's new chief.[4]: 100
SAMR is China's primaryantitrust regulator, although its authority also has some overlap with theNational Development and Reform Commission and theMinistry of Industry and Information Technology.[4]: 29 It also has regulatory functions involving data regulation and labor issues.[1]: 39 The E-Commerce Law is part of SAMR's broader mandate, and therefore it is a significant regulator in the area ofe-commerce in China.[4]: 114
As of at least 2024, the SAMR provincial agencies for Jiangsu, Zhejiang, and Shanghai have been particularly active in antitrust enforcement.[4]: 30
SAMR's antitrust enforcement approach has been more stringent than pre-SAMR enforcement, and has remained more stringent as of at least early 2024.[4]: 111
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