 | |
| Type | Television Channel |
|---|---|
| Country | India |
| Broadcast area | Worldwide (exceptUK) |
| Headquarters | Mumbai,Maharashtra,India |
| Programming | |
| Language(s) | Hindi |
| Picture format | 1080iHDTV (downscaled toletterboxed576i for theSDTV feed) |
| Ownership | |
| Owner | JioStar |
| History | |
| Launched | 28 August 2017; 7 years ago (2017-08-28) |
| Replaced | Life OK |
| Replaced by | Utsav Bharat (Europe) |
| Former names |
|
| Links | |
| Website | Star Bharat onJioHotstar |
| Availability | |
| Streaming media | |
| JioHotstar | India |
Star Bharat is an Indian Hindi-languagegeneral entertainmentpay television channel owned byJioStar, a joint venture betweenViacom18 andDisney India. It was launched on 28 August 2017, rebranded fromLife OK.[1] The channel broadcasts a mix of original programming, includingmythological dramas,crime thrillers,family dramas, and comedy shows, targeting a broad Hindi-speaking audience in India. Notable shows that have aired on the channel includeRadhaKrishn,Savdhaan India,Nimki Mukhiya andJiji Maa.[2]
The channel was first launched asStar One on 1 November 2004 as an Indian subscription television youth channel that primarily broadcast in Hindi. Part of News Corporation's Star TV network in Asia and distributed internationally by Fox International channels. In November 2006, Star One andStar Gold were launched in the UK on Sky.
Star One was rebranded asLife OK in India on 18 December 2011. It was then rebranded again on 28 August 2017 as Star Bharat.[3]
On 30 December 2020, Disney announced that the Star branding would be replaced with the Utsav branding from 22 January 2021. On 22 January 2021, Star Bharat becameUtsav Bharat, and this change is currently effective in parts of Europe.
Star Bharat rebranded with a new logo and graphics package on 25 July 2022, during the finale of the scripted reality showSwayamvar – Mika Di Vohti. The new slogan wasDil Deke Dekho Zara (Give Your Heart Away and See).[4] The Star wordmark in the logo is no longer uppercase but is now identical to the Star wordmark in the logos ofStar Jalsha,Star Pravah,Star Suvarna and the newly launchedStar Kiran. The new graphics package is based on colourful flowing saree-like textiles against a light blue background, the same colour that was adopted byStar Suvarna during its rebrand in late 2020.
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