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Native name | 四达时代 |
|---|---|
| Company type | Private |
| Industry | |
| Founded | 1988; 37 years ago (1988) |
| Founder | Pang Xinxing |
| Headquarters | , China |
Area served | Africa |
| Products |
|
Number of employees | 5,000 |
| Website | startimestv |
StarTimes is a Chinese electronics and media company based inSub-Saharan Africa.
StarTimes offersdigital terrestrial television andsatellite television services to consumers, and provides technologies to countries and broadcasters that are switching fromanalog to digital television. As of July 2020[update], StarTimes has distributors in 37 countries, serving 13 millionDVB subscribers and 20 millionOTT users.[1]
StarTimes Group was founded in 1988 by Chinese engineer Pang Xinxing,[2] who is also the company's current chairman. In 2002, StarTimes began to expand its business to Africa. In 2007, it became the first digital television operator licensed byRwanda.[2] As of 2020, StarTimes has established distributors in 37 countries.[1]
In 2009, StarTimes and theTanzania Broadcasting Corporation formed a joint venture to roll out digital migration.[3] In the same year, it announced its expansion to other countries of theEast African Community. The investments in Kenya, Tanzania and Uganda combined were higher than Rwanda's.[4] In February 2016, StarTimes was awarded aDTH license in Ivory Coast.[5] Operations began in October 2016.[6]
On November 23, 2016, StarTimes was one of the three companies selected by thePakistan Electronic Media Regulatory Authority (PEMRA) to establish and operate DTH distribution services in Pakistan for 15 years.[7] On 2 September 2017, theGovernment of Chad and StarTimes signed an agreement on digital migration. After a lengthy process, StarTimes was chosen to build a Digital Terrestrial Television network that will include digitization of national infrastructures, television broadcast and reception.[8] In 2018, StarTimes began to implement "Access to satellite TV for 10,000 African villages", a China-Africa cooperation project aimed at giving rural areas of Africa access to digital media.[9][10]
In 2017, theZambia National Broadcasting Corporation (ZNBC) and StarTimes launched TopStar Communication Company Limited, a public signal distributor and Zambia's official digital migration agent, as a joint-venture.[11]
In June 2018, StarTimes launched ON, a video streaming service (OTT) giving access to dozens of channels in Africa.[12]
In 2020, StarTimes e-shopping platform,StarTimes GO was launched. This interactive online shopping platform is supported by TV, Online and Phone call services and available across Africa.[13][14][15]
In 2011, StarTimes hosted the firstAfrican Digital TV Development Seminar, which has been held for seven consecutive years; it is a talking shop for African countries to discuss digital migration in Africa.[16] The 8th edition of the Seminar held in Beijing in June 2018 had over 400 delegates, dignitaries, heads of broadcasting corporations and guests from 48 African and Asian countries.[17]
In 2015, StarTimes signed an exclusive broadcasting contract with theBundesliga for five years in all sub-Saharan countries, on itsStarTimes Sports channels, becoming Bundesliga's partner in Africa.[18] This resulted in StarTimes andDFL Deutsche Fussball Liga organizing theStarTimes-Bundesliga Legends Tour where Bundesliga players likeLothar Matthäus,Jay-Jay Okocha andSunday Oliseh visit African countries every year. In December 2015, Jay-Jay Okocha and Sunday Oliseh visited Nigeria, Ghana and Kenya.[19]
In 2015, StarTimes obtained the rights to televise FrenchLigue 1 and ItalianSerie A inSub-Saharan countries.[20] In July 2015, it signed a five-year broadcasting contract for theInternational Champions Cup (ICC).[21] In June 2016, StarTimes also signed a three-year exclusive broadcasting contract with theChinese Super League for Sub-Saharan Africa.[22]
In November 2016, StarTimes Group signed a media agreement withGhana Football Association to promote theGhana Premier League in Sub-Saharan Africa and the infrastructural development of the game in the West African country during the coming decade.[23] In January 2020, one month after losing the franchise, StarTimes won the bid and was named as Television Rights Holder of the Ghana Premier League and the FA Cup.[24]
In April 2017, StarTimes secured media rights for2018 FIFA World Cup in Russia and the other 2017-2018 FIFA events in all 42 territories of Sub-Saharan Africa (except for the World Cup 2018 and theFIFA Confederations Cup Russia 2017 in South Africa).[25] StarTimes also signed a partnership with Ivoirian football clubASEC Mimosas.[26] On 19 July 2017, StarTimes acquired exclusive media rights in Sub-Saharan Africa forFIBA's national team competitions from 2017 to 2021, including the2019 FIBA Basketball World Cup in China.[27]
On 9 August 2018, StarTimes andFederation of Uganda Football Associations (FUFA) announced that StarTimes acquired both the naming and broadcast rights of theUganda Premier League andFUFA Big League for a 10 years period.[28] In September 2018, StarTimes launched a live telecast ofUEFA Europa League. StarTimes will broadcast UEFA Europa League in all Sub-Saharan Africa except South Africa, Lesotho and Swaziland. It has been awarded exclusive rights for English, Portuguese and local languages in English-speaking and Portuguese-speaking areas until 2021.[29] In November 2018, StarTimes acquired exclusive media rights toCoppa Italia andSupercoppa Italiana in Sub-Saharan Africa, ending in the 2020/2021 season.[30]
In August 2019, StarTimes announces it acquiredUEFA National Team Football broadcasting rights between 2019 and 2022, includingUEFA Euro 2020 as well asQualifiers to Euro 2020,UEFA Nations League 2020/21 and European Qualifiers to2022 FIFA World Cup. All national friendlies are also part of the contract.[31]
Early August 2020, StarTimes acquired Spanish top leagueLaLiga Santander broadcasting rights until 2024 across sub-Saharan Africa.[32]
Later the same year,Football Kenya Federation (FKF) unveiled StarTimes as their official broadcasting partners for theFKF Premier League, while theFootball Association of Zambia (FAZ) signed a tripartite broadcast sponsorship deal with ZNBC and TopStar (StarTimes) resulting inNational Division One matches being shown live on TV.[33][34]
In January 2021, TheConfederation Africaine de Football (CAF) officialized the signing of an agreement by which StarTimes obtains the broadcasting rights for theTotal African Nations Championship, Cameroon 2020 (Total CHAN Cameroon 2020).[35]
StarTimes Solar Home System includes a suit of solar panel and battery, 4 LED lights, a digital TV set, a suit of satellite TV access equipment, and two years of pay-TV subscription.[36]
In 2016, StarTimes launched a digital television that supports signal inputs of both terrestrial digital television (DTT) and satellite television (DTH) without a decoder.[37] Africa is going throughdigital television migration.[38]
StarTimes developed 2-in-1 combo decoders or Dual Mode Decoders that can support both DTT and DTH services which were not common in some decoders.[39]
StarTimes Projector TV can project a greater-than-120 in (300 cm) picture onto a wall usingDLP technology andLED light source. External devices like DVD players, decoders, and computers can be connected.[40]
During theEbola epidemic in 2014, StarTimes launched several operations in Guinea and Nigeria to raise awareness among local population. In Guinea, StarTimes made a video aboutEbola virus and precautionary measures, and distributed sanitation materials to the local communities.[41][42] In Nigeria, StarTimes produced educational materials, distributed gloves and masks, and put Ebola prevention info on its website and Facebook account.[43]
On 12 May 2017, theJoint United Nations Programme on HIV/AIDS (UNAIDS) and StarTimes signed a memorandum of cooperation that made official a cooperation that started a year before "to reduce the impact of HIV across Africa by disseminating messages to the general public to increase awareness of HIV and UNAIDS’ work and reduce stigma and discrimination of people living with HIV and populations affected by HIV".[44] The first act of this cooperation was onWorld AIDS Day, 1 December 2016, when StarTimes broadcast UNAIDS' HIV prevention videos on its African networks in English and French until the end of the month.[45][46]
On 14 May 2018 inNairobi, Kenya, StarTimes andSOS Children's Villages International signed a Memorandum of Understanding (MOU) that will see the organizations partner towards supporting vulnerable families and children, with an emphasis on empowering youth in light of theUnited Nations Sustainable Development Goals (SDGs).[47]
On 8 October 2018, British newspaperFinancial Times reported increase in Zambia's monthlytelevision levy that funds the country's state broadcasterZambia National Broadcasting Corporation (ZNBC), allegedly a result of a joint venture between StarTimes and ZNBC, which established a joint venture named TopStar, of which StarTimes owns 60%, to operate multi-channel television services in the country, and was backed by theExport–Import Bank of China. ZNBC borrowedUS$273 million from this bank, but it is rumored it could not repay the debt and it was alleged that the broadcaster increased the monthly levy to clear its debt.[48] TheFinancial Times has also reported about other practices related to China'sdebt-trap diplomacy and theChinese Embassy in the UK have since issued counterclaims.[49]
Multiple outlets have also claimed that StarTimes ispromoting news content that favours the Chinese government by placingChina Global Television Network channels on the platform's most cheapest package, while other international news channels, such asBBC World News, cost even more.[50][51][52] On many of its in-house channels, regardless of genre, the platform airs programming about theChinese Communist Party and its activities in China, offering prizes to entrants who answer questions about China and its history.[53]
Nigerian research published in 2024 shows the "Access to satellite TV for 10,000 African villages" project that StarTimes initiated does not have the impact it promotes, while most of the equipments in Nigeria went idled due to unable to pay subscription fees after the one-year trial and lack of electricity.[54]
Channels from the Antenna DTT consists of four packages Nova and Basic and Classic and Super-T[55]
| Channel Name | Channel Number |
|---|---|
| ST GUIDE | 001 |
| ST KUNGFU | 150 |
| ST DADIN KOWA | 162 |
| ST SPORTS FOCUS | 250 |
| Channel Name | Channel Number |
|---|---|
| ST NOVELA E | 53 |
| ST ZONE | 54 |
| ST AFRIK | 66 |
| ST YORUBA | 160 |
| ST RISE | 211 |
| ST SPORTS ARENA | 251 |
| ST SPORTS LIFE | 253 |
| ST KIDS | 350 |
| ST GOSPEL | 360 |
| ST KASI MUSIC | 402 |
| ST NAIJA | 403 |
| Channel Name | Channel Number |
|---|---|
| ST MOVIES PLUS | 10 |
| ST MOVIES | 11 |
| ST NOLLYWOOD PLUS | 13 |
| ST NOVELA E PLUS | 57 |
| ST SINO DRAMA | 58 |
| ST BETA SPORTS | 244 |
| ST ADEPA | 247 |
| ST SPORTS PREMIUM HD | 252 |
| ST WORLD FOOTBALL HD | 254 |
| ST TOONS | 351 |
| ST MANIA | 453 |
Channels from the Satellite DTH consists of six packages Nova and Smart and Super and Special and Chinese and Combo French Classic.[56]
| Channel Name | Channel Number |
|---|---|
| ST GUIDE FRENCH | 002 |
| ST GUIDE ENGLISH | 99 |
| ST MOVIES PLUS | 100 |
| ST MOVIES | 101 |
| ST NOLLYWOOD PLUS | 102 |
| ST RISE | 120 |
| ST NOVELA E W | 127 |
| ST NOVELA E | 127 |
| ST NOVELA E PLUS | 128 |
| ST ZONE | 129 |
| ST SINO DRAMA | 130 |
| ST KUNGFU | 155 |
| ST REMBO PLUS | 166 |
| ST NOLLYWOOD | 131 |
| ST SPORTS FOCUS | 240 |
| ST SPORTS ARENA | 241 |
| ST SPORTS LIFE | 243 |
| ST BETA SPORTS | 244 |
| ST WORLD FOOTBALL | 245 |
| ST SPORTS PREMIUM | 246 |
| ST ADEPA | 247 |
| ST KIDS | 300 |
| ST TOONS | 310 |
| ST KIDS PLUS | 311 |
| ST RnB | 321 |
| ST KASI MUSIC | 322 |
| ST NAIJA | 324 |
| ST GOSPEL | 360 |
| ST SWAHILI | 400 |
| ST BONGO | 401 |
| ST SWAHILI PLUS | 402 |
| ST DADIN KOWA | 404 |
| ST YORÙBÁ | 412 |
| ST GANZA | 460 |
| ST REMBO | 484 |
| ST MAKULA | 492 |
| ST MAKULA KIKA | 493 |
| ST AM'MOBI | 527 |
| ST AFRIK | 612 |
| ST NOVELA F PLUS | 615 |
| ST NOLLYWOOD F | 616 |
| ST NOVELA F | 617 |
| ST CHINESE HOMELAND | 800 |
| ST NOVELA P | 881 |
| ST MANIA | 957 |
