In the United States, aspin room, also known asspin row[1] orspin alley,[2][3] is an area in whichreporters can speak withdebate participants and/or their representatives after a debate. The name refers to the fact that the participants will attempt to "spin" or influence the perception of the debate among the assembled reporters. The benefit for reporters is that they quickly get in-person interviews with debaters or their representatives, complete with audio, video, and photos. For aU.S. presidential debate, the number of reporters in the spin room can number into the thousands.[4]
The earliest recorded spin room was set up by theReagan Campaign in 1984. In a hotel banquet room, campaign officials spoke on the record withtalking points playing up their own candidate's debate performance and minimizing opponentWalter Mondale's success, despite many observers believing Mondale had won. This operation was dubbed the "spin patrol."[5]
A spin room may also be active before a debate.[6] A common form of pre-debate spin is for each side to try to raise expectations for the opposing debater and lower expectations for their own team, a pursuit known as playing the "expectations game".[7]
During the 2020 U.S. general election debates, in order to reduce person-to-person viral contagion during theCOVID-19 pandemic, the physical spin room was entirely supplanted by digital campaign operations and remote interviews with media surrogates while reporters watched the debate from home.[8][9][10]
Some observers have criticized the overt nature of themedia manipulation in spin rooms, and the media's willing participation in it.[3][11][12] Defenders have said reporters know it's scripted and aren't persuaded by the spin, but rather, they use the talking points to analyze candidates' strategies.[13] Spin rooms can occasionally include moments of candor, such as when presidential candidateRick Perry admitted that he had "stepped in it" during a debate response that became known as his"oops" moment.[14]
Spin rooms have also been portrayed as outdated in an era of instant online reaction from all quarters before a debate is even over.[4][15]Focus groups and instant post-debate "snappolls" attempt to provide a more scientific method than spin rooms in determining who has won a debate.[16][17]
^Santini, Maureen (13 October 1984)."'Spin patrol' spins out".The Evening News. Newburgh-Beacon, New York. The Associated Press. Retrieved18 October 2012.
