Sony Music Entertainment US Latin LLC (often referred to asSony Music Latin) is an American record label owned bySony Music. The label focuses on artists ofLatin music. Sony Latin was also a division of the Sony Discos label.
In 1979, CBS Records (nowColumbia Records) ended its partnership withCaytronics after eleven years of distribution. CBS established its own division for Latin music in 1980 called CBS Discos (also known as Discos CBS).[1] In 1988, CBS Records was acquired bySony and its Latin division was renamed to Sony Discos in 1991.[2] In 2003, Sony Discos was re-branded as Sony Norte following the departure of former Sony Discos presidentOscar Llord.[3] A year later,Bertelsmann Music Group (BMG) merged with Sony Music and Sony Norte was renamed to Sony BMG Norte.[4] After BMG sold its assets in 2008, Sony BMG Norte was retitled to its current name Sony Music Latin in 2009.[5]Alex Gallardo is the current President of Sony Music Latin.[6]
^Lannert, John (July 11, 1992)."Latin Notas".Billboard. Vol. 104, no. 28. Prometheus Global Media. p. 32.ISSN0006-2510.Archived from the original on April 23, 2022. RetrievedOctober 20, 2020.
^Christman, Ed; Cobo, Leila (October 9, 2004)."Sony BMG Tackles Sales, Latin".Billboard. Vol. 116, no. 41. Prometheus Global Media. p. 8.ISSN0006-2510.Archived from the original on April 23, 2022. RetrievedOctober 20, 2020.
