Asleeved blanket is a body-lengthblanket withsleeves usually made offleece or nylon material. It is similar in design to abathrobe but is meant to be worn backwards (i.e., with the opening in the back). The product has been marketed by various brands but the original company was Slanket created by Gary Clegg, then other companies like Snuggie, Snuggler, Doojo, Oodie and Toasty Wrap, copying the brand later. It comes in varying sizes, colors and qualities of materials but similar basic design.[1]
In late 2008 and early 2009, the Snuggie brand of sleeved blankets became apop culture phenomenon,[2][3] sometimes described humorously as a "cult".[2][4][5]
The product became famous after adirect response commercial promoting the product was aired. It was featured on television programs likeToday, where cast and crew donned Snuggie blankets for a segment, which was described as looking like aBlack Protestant choir.[6] Others have described mass-snuggie wearing as looking like aHarry Potter convention.[7] TheAssociated Press likened it to a "monk's ensemble in fleece" and proclaimed it the "ultimatekitsch gift". The Snuggie brand sleeved blanket initially sold singly for $14.95, and later in sets of two for $19.95.[citation needed]
The Slanket was mentioned in an episode of NBC's30 Rock entitled "The Ones". The product has also been ridiculed as a "backwardsrobe" or simple reinvention of the coat on radio and television talk shows in the United States.[2] Comparisons have also been made with the Thneed, a highly promoted, amorphous garment in theDr. Seuss story,The Lorax.[8]
On January 30, 2009, a group organized apub crawl wearing Snuggies inCincinnati.[9] In the following months, they went on to complete over 40 more across the nation. Later, a group organized a Snuggie pub crawl inChicago toraise money for an African orphanage, which led to similar events throughout the United States.[3][4] Derek Hunter, an employee at the conservativethink tankAmericans for Tax Reform, started a Facebook page called "The Snuggie Cult"; he convinced fellow conservatives includingJoe the Plumber,Tucker Carlson, andAndrew Breitbart to pose wearing the robes.[10]
The phenomenon resulted in sales of the Snuggie brand sleeved blanket and its rivals that far exceeded their distributors' expectations: more than 4 million Snuggies as of December 2009[update][11] and 1 million Slankets as of February 2009[update].[5] The phenomenon has even resulted in variations such as "Snuggie for Dogs"[12] and Snuggie with printed patterns.[13]
In the summer of 2009, the Designer Snuggie was released to the public, as well as the Snuggie for Kids and the Snuggie for Dogs.[14]
On March 5, 2010, at aCleveland Cavaliers game, Snuggie wearers broke a world record for sleeved blanket wearing. Over 22,500 fans wore custom-made, limited edition Cavaliers Snuggie blankets for 5 minutes. AGuinness World Records representative was on hand to present the official World Record certificate toKeyBank, the Cavaliers, and Snuggie.[15] However, in just a little over a month, the feat was broken during aLos Angeles Angels of Anaheim home game when over 40,000 spectators wore a promotionalHideki Matsui sleeved blanket for five minutes.[16]
In March 2018, Allstar Marketing Group, owner of the "Snuggie" brand, was fined $7.5 million by theUS Federal Trade Commission for deceptive marketing and ordered to provide refunds to deceived customers.[17]
Several hundred parodies of the commercial have appeared on YouTube, as well as numerous fan pages on Facebook.[2][10] Mockings of the product and its commercial have also been made by comedians such asDaniel Tosh,Jay Leno,[5]Ellen DeGeneres,[2]Bill Maher,[18]Jon Stewart,Whoopi Goldberg,Tim Burton,Loulogio (in Spain),Tim Hawkins, and oniCarly, as well as website parodies and Lacie and Olivia.[19]jacksfilms's YouTube parody, entitled "The WTF Blanket", has reached over 25 million views as of 2025[update].[20]
The product was first commercialized as the Freedom Blanket.[5]
The Slanket was created by Gary Clegg using asleeping bag inMaine in 1998 (before the Snuggie). Clegg's mother made him a blanket with a single sleeve for use in his cold dorm room. Clegg later developed that into the Slanket with two sleeves.[21][22]
The Snuggie sleeved blanket product has been sold in the United States, Canada, and Australia. It was marketed primarily through a television commercial.[23] As of January 2009[update], over 20 million of the product had been sold.[2][11][24]
Another variant, the Toasty Wrap, has been sold via infomercials hosted byMontel Williams as a method for saving on heating costs.[25] However, based on the similarities of the Toasty Wrap's advertising to that of Snuggie,BrandFreak suggested that it is probable that both brands originate with the same manufacturer.[26]
The rock bandWeezer released its own Snuggie blanket in November 2009, which is available in solid blue, green and burgundy with the name "Weezer" on it in white font. It has been dubbed the "Wuggie".[27]
It is sometimes marketed as a "comfy blanket".[28]
The former business Go-Go Blanket holds the US patent for child-sized sleeved blankets.[citation needed] Go-Go Blanket was created as a travel blanket for children that claimed compliance with federal safety regulations for car seats and strollers.[29] Another competing product is the Oodie, a knee-length sleeved and hooded blanket founded in Australia.[30]An Italian version sold in Europe, Canada, and Japan is the "Kanguru," which includes a large front pocket reminiscent of a kangaroo's pouch.[31]
In 2017, a U.S. trade court ruled that the product should be classified as a blanket, rather than clothing, as government lawyers had been trying to claim. In the United States, the tariff on imported blankets is 8.5 percent, whereas the tariff on imported "pullover apparel" is significantly higher at 14.9 percent.[32]
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