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| Company type | Joint venture |
|---|---|
| Industry | Whisky |
| Founded | 2024 (2024) |
| Founder | Beyoncé Knowles-Carter Dr. Bill Lumsden |
| Headquarters | Houston, Texas |
| Website | sirdavis |
SirDavis is an Americanwhisky launched in 2024. The brand is a joint venture betweenMoët Hennessy andBeyoncé Knowles-Carter.[1] SirDavis is named after Knowles-Carter's great-grandfather Davis Hogue, aProhibition-eramoonshiner and farmer in the American South. The whisky is finished, blended, and bottled in Texas, with headquarters inHouston.[2] In August 2024, Moët Hennessy announced that the product would be available in the U.S. and select stores in London, Paris, and Tokyo beginning in September 2024.[3]
I knew I wanted to create a whisky brand before I knew the story of my great-grandfather. Discovering my history has been deeply inspiring and motivating. Our whisky’s legacy dates back over 200 years to a Black man in Alabama in the 1800s... a man who was a businessman and an entrepreneur, but would have never had the opportunity to create a mainstream whisky back then. Systemic barriers would not have allowed it.
Hogue, Knowles-Carter's paternal great-grandfather, was a farmer and moonshiner in the American South during Prohibition who is said to have stashed whiskey bottles in the empty knots of cedar trees for friends and kin to discover and imbibe.[5][6] WhenMathew Knowles visited his grandfather at the distillery, it was the first time he heard a black man referred to as “Sir.”[7][8]
Knowles-Carter, a whisky enthusiast, approached Moët Hennessy about developing a new whisky.[1] Dr. Bill Lumsden, who helped createGlenmorangie andArdbeg, worked with Moët Hennessy to lead creation of the product.[9] Working with Knowles-Carter and blender Cameron George, he selected the brand'smash bill of 51% rye and 49%malted barley and incorporated traditional whisky-making techniques fromJapanese andScottish whiskies.[1] The product is aged in American oak barrels and finished inPedro Ximénez sherry casks, and is the first spirits brand developed entirely internally by Moët Hennessy in the U.S.[3]
SirDavis is 44%alcohol by volume and 88 proof.[3] It has no age statement. It is deep copper in color, with a fruity (Seville oranges, raisins) and spicy (clove, cinnamon, ginger) aroma with notes ofDemerara sugar and toffee. Its taste is reminiscent of toffee and spices (cinnamon, clove, rye spice), followed by malty and biscuity notes, and a citrus top note. The finish has hints of honey with notes ofsultanas and cherries.[10][11]
Prior to its announcement, SirDavis was anonymously submitted to several spirits competitions under a "Davis Hogue Distillery Co." pseudonym. The whisky won Platinum and Best In Class for American Whiskey at the 2023SIP Awards. It also scored a rating of 93 points at the 2023Ultimate Spirits Challenge.[3][12]
| Awards | |||||||
|---|---|---|---|---|---|---|---|
| 2023 | SIP Awards |  Platinum | [13] | ||||
| SIP Awards American Rye |  Best in Class | [13] | |||||
| Spirits Challenge NY International |  Gold | [14] | |||||
| Ultimate Spirits Challenge |  93/100 | [15] | |||||
| 2025 | ASCOT Awards American Whiskey | Double Platinum | [16] | ||||
| ASCOT Awards Bottle Design | Platinum | ||||||
| Bartender Spirits Awards | Gold | [17] | |||||
| World Whiskies Awards Rye Sherry Cask | Bronze | [18] | |||||
As of June 2025, SirDavis had sold approximately 30,000 cases since its launch, and by September 2025 had established steady demand in restaurants and bars, retailing at $89–99 per bottle and commanding $16–22 per cocktail. Industry reports noted consistent sales, reliable movement, and the popularity of signature cocktails such as the Honey Bee and Davis Old Fashioned.[19][20] The SirDavis Honey Bee Cocktail Kit became the fastest sellout in Cocktail Courier history.[21]
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