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Singha

From Wikipedia, the free encyclopedia
Thai beer brand
This article is about the beer. For the Sanskrit-derived terms, seeSinha andSingh.

Singha
Current Thai bottle
TypeBeer
ManufacturerBoon Rawd Brewery
OriginThailand
Introduced1933
Alcohol by volume5.0%
StyleLager
Related productsLEO, U BEER, MY BEER, Snowy, Kopper Beer
Websitewww.singha.comEdit this at Wikidata

Singha (Thai:สิงห์;RTGS:Sing) is apale lager beer manufactured inThailand by the Singha Corporation Co. Ltd., a subsidiary of its parent company,Boon Rawd Brewery. Singha was first brewed in 1933, and in 1939 officially endorsed byKing Rama VIII by allowing the royalGaruda symbol on the bottle. It is available in over 50 countries worldwide[1] in both standard (5% ABV) and light (3.8%) versions.[2] Singha is brewed with 100% barley malt, three kinds of hops from Europe, and 100% artesian water. The brew is golden yellow in color, full-bodied, and rich in taste. It is packaged in bottles (330 ml and 630 ml), cans (330 ml and 490 ml), and on tap.[1]

Sponsorship

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Football

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Singha has sponsoredChelsea F.C. from 2010 to 2022.[3]

In August 2015, Singha announced a three-year partnership withLeicester City F.C. as the club's official platinum partner and exclusive beer partner. The deal also includes Singha become the official sponsor of theSpion Kop Stand.[4]

Motorsport

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Singha became the official beer sponsor of theMotoGP World Championship in 2014.[5]

Singha has been the sponsor ofFinnish racing driver and2007 Formula One World ChampionKimi Räikkönen since 2015.[6] With Räikkönen's partnership, Singha has appeared on the car liveries ofScuderia Ferrari andAlfa Romeo F1 Team.[7]

Snooker

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Singha sponsors a number of Thai snooker players competing in theWorld Snooker Tour, including the women's world number one,Mink Nutcharut.

Theatre

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In 2024 Singha began sponsoring PigPen Productions. The sponsorship began from partnering over PigPen'sDeuteronomy at theRiverside Studio’s Bitesize Festival.[8]

References

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  1. ^ab"Singha Beer – Oak Beverages Inc". Retrieved10 February 2022.
  2. ^"Singha Beer".Thaizer. 20 July 2010. Retrieved10 February 2022.
  3. ^"Chelsea and Singha extend partnership".chelseafc.com. 9 July 2019.
  4. ^"Leicester City Announce Exclusive Singha Beer Partnership".lcfc.com. 4 August 2015.
  5. ^Sports, Dorna."Singha announced as Official Beer of MotoGP™ | MotoGP™".motogp.com. Retrieved12 February 2023.
  6. ^"Thai beer unveiled as personal sponsor Raikkonen".GPToday.net. 16 September 2015.
  7. ^Macdonald, Martin (23 April 2019)."Raikkonen brought beer sponsor from Ferrari to Alfa Romeo".GPfans.
  8. ^Studios, Deuteronomy | Riverside."Deuteronomy".Riverside Studios. Retrieved3 July 2024.

External links

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