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Sinful Colors

From Wikipedia, the free encyclopedia
Nail polish company
Sinful Colors
Product typeNail polish
OwnerRevlon
CountryUnited States
Introduced1991
Previous ownersMirage Cosmetics

Sinful Colors is an Americannail polish company owned byRevlon.[1]

Background

[edit]

Sinful Colors was founded in 1991.[2][3]

In March 2011, Mirage Cosmetics, the owners of Sinful Colors, was purchased by Revlon for 39 million dollars.[4][5]

In December 2013, Revlon announced it was exiting the Chinese cosmetic market, thus pulling Sinful Colors off the Chinese shelves.[6]

Organization

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The company's headquarters is located in New York, NY.

Products

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In 2016, Sinful Colors partnered withKylie Jenner to launch a nail polish collection.[7] In 2018, the brand partnered withVanessa Hudgens to create a nail polish collection, and named her Global Color Collaborator of Sinful Colors.[8][9]

In 2020, they came out a new product called the CLAWS. It is a Japanese beauty-inspired, limited-edition collection with press-on nails featuringBebe Rexha’s designs.[10]

They also came out with a sneaker-inspired collection with neon shades and a rubber-like matte finish.[11] They are sold atTarget.

Another collection they have is called Sweet and Salty and is based on favorite foods such as tacos, cheese puffs, and donuts.[12]

On June 16, 2022, its parent, Revlon, filed forChapter 11 bankruptcy.[13]

References

[edit]
  1. ^"Revlon Nail Polish Line To Lay Off 117 In Md". 5 October 2012. Retrieved2017-08-18.
  2. ^"SinfulColors".SinfulColors.Archived from the original on 2021-04-14. Retrieved2021-10-27.
  3. ^"Mirage Cosmetics, Inc. - Relationship Science".Relationship Science. Retrieved2017-08-19.
  4. ^"Revlon Acquires Mirage Cosmetics | Mergr".mergr.com. Retrieved2017-08-19.
  5. ^PMC (2011-03-25)."Revlon Acquires Sinful Nail Brand".WWD. Retrieved2017-08-18.
  6. ^Maria Ajit Thomas, Phil Wahba,Cosmetics maker Revlon to exit China,Reuters.com, 31 December 2013
  7. ^Amy Sciarretto,Is Kylie Jenner's New Sinful Colors Nail Polish Collection Different? There's A Big Change Coming,Bustle.com, 30 March 2016
  8. ^Alex Warner,Vanessa Hudgens Just Launched an Insanely Cool Makeup Collection,Marieclaire.com, 18 April 2018
  9. ^Allanah Dykes,Vanessa Hudgens Sinful Colors Festival Collection Is Everything But Sinful,Elitedaily.com, 19 April 2018
  10. ^"CLAWS – SINFULCOLORS". Retrieved2020-09-24.
  11. ^"SPORTY BRIGHTS – SINFULCOLORS". Retrieved2020-09-24.
  12. ^"SWEET & SALTY – SINFULCOLORS". Retrieved2020-09-24.
  13. ^"Cosmetics maker Revlon files for bankruptcy in US".BBC News. 2022-06-17. Retrieved2022-06-18.

External links

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Related
Major cosmetic brands
Revlon Inc.
Current brands
Defunct brands
Former brands,
under new ownership


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