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Silk Street (Chinese:秀水街;pinyin:Xiùshuǐ Jiē;lit. 'beautiful Water Street',Xiushui Street), akaSilk Market orSilk Street Market, is a shopping center inChaoyang District,Beijing, that accommodates over 1,700 retail vendors, notorious among international tourists for their wide selection ofcounterfeit designer brand apparel.[1] The Silk Street is located at Yonganli, just west of theChina World Trade Centre and is accessible bysubway (line 1) andbus.
The Silk Street attracts approximately 20,000 visitors daily (from 9 am to 9 pm) on weekdays and between 50,000 and 60,000 on weekends as of 2006. This 35,000 m2 (380,000 sq ft) complex houses 1,700 retail vendors and over 3,000 salespeople spread over seven floors with three levels of basements. Many of the stalls have, over the years, gained local and international reputation for selling counterfeit luxury designer brands at relatively low prices. Some have carried on this behavior despite growing pressures from the management, theChinese government and famous brand-name companies.
TheBeijing Daily in June 2009 published an article[2] confirming that in the last years of theQing Dynasty Xiushui Street (秀水街) had originally been Chou Shui Street (臭水街), "Smelly Water Alley" when it was simply a mud path outside the Jianguo Gate.
The original outdoor Xiushui Market (a.k.a. Silk Alley) was located in Xiushui Dongjie, south-east of Ritan near the First Embassy Area of Beijing. The shopping alley consisted of 410 stalls selling mostlyknock-off luxury brand-name garments, silk products and tourist souvenirs. It attracted 20,000 locals and foreigners on weekends and reaped a total annual sales volume of 100 million yuan (US$12.5m). After 20 years of business, the old market was ordered to close down for demolition on January 6, 2005, due to fire-safety hazards, security issues and the absence of land permits from individual landlords. The application for demolition was filed in July 2004 by the Beijing Urban Planning Bureau, the Chaoyang Public Engineering Committee, the Chaoyang Department of Public Security and Fire Fighting, and the Chaoyang Foreign Liaison Office.
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Opened on March 19, 2005, and replacing the old alley-based Xiushui Market, the current Silk Street establishment has diversified their business scope. In addition to selling fashion apparels and accessories such as hats, handbags, shoes, belts, sportswear and silk fabrics like their predecessor, the new Silk Street has introduced traditional Chinese handicrafts, antiques, calligraphy, carpets, table cloths, bed coverings, paintings, hand-knit dresses, toys, electronic gadgets, trinkets, and fine jewelry. Reputable establishments such as theTongrentang Pharmacy,QuanjudePeking Roast Duck restaurant, and multi-national coffee and restaurant chains such asLavazza,SPR Coffee,Caffe L'affare,Subway andTCBY have also joined Silk Street's bid to become the "ultimate one-stop tourist destination" in Beijing. Invested and constructed by Beijing Xinyashenhong Real Estate Development Co., Ltd. and managed by Beijing Silk Street Garment Market Co., Ltd.[citation needed]
One of the political incentives behind the transfer of the old Xiushui Market to the current Silk Street establishment was related to the unregulated sales of fake goods in violation ofintellectual property rights, according to Yin Xiaobo, an assistant to the General Manager of the Economic Management Center of the JianGuoMenWai Community inChaoyang District, Beijing. The new Silk Street complex was viewed as a more effective battleground in regulating and eradicatingtrademark infringements among private retailers. On November 23, 2004, the Beijing Administrative Bureau for Industry and Commerce and Beijing Commercial Bureau listed the new Silk Street as one of nine streamlined markets in Beijing in accordance with "Strengthening Market Supervision and Crackdown on False Commodities." Since the grand opening on March 19, 2005, Silk Street has conducted reforms in an attempt to regulate and crack down on violations of IPR in the market. Despite the efforts, counterfeits were still found inside the shopping center. As a result, five global brand-name giants, which includedPrada,Chanel,Louis Vuitton,Gucci andBurberry were granted compensation of 20,000 yuan (US$2500) each from the landlord and five of its stall holders on April 14, 2006. On June 7, 2006, a deal was signed with European luxury name brands promising to evict tenants found violating trademark rights.The Intellectual Property Rights Protection Fund of 30 million yuan (US$3.8m) collected from its tenants was established by Silk Street in a collective effort to curb infringements of trademark rights. On August 30, 2006, 30 vendors received 10 million yuan (US$1.3m) in rent refunds from that fund as a reward for respecting IPR protection laws. An estimated 80 per cent of vendors at Silk Street have acquired trademark authorization as of August 2006.
39°54′29.59″N116°26′36.30″E / 39.9082194°N 116.4434167°E /39.9082194; 116.4434167
