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.jpg) A Sierra store in Oregon in 2019 | |
| Sierra | |
| Formerly | Sierra Trading Post (1986–2019)[a] |
| Company type | Subsidiary |
| Industry | Retail |
| Founded | 1986; 40 years ago (1986) inReno, Nevada[1] |
| Headquarters | |
Number of locations | 90 (October 2023)[2] |
| Products | Outdoor recreation, fitness and adventure gear, apparel, footwear, clothing, home décor |
Number of employees | 950 (2016) |
| Parent | TJX (2012–present) |
| Website | www |
Sierra Trading Post, Inc., doing business asSierra, is an online andbrick-and-mortar retailer ofoff-price merchandise operated byTJX. TheFramingham, Massachusetts–based company offers products in categories such as outdoor recreation, fitness and adventure gear, and apparel, along with footwear, clothing, and home decor. Sierra sells merchandise through 78 retail stores as of November 2022 and a company website. It carries products from approximately 3,000 name-brand manufacturers.
Sierratradingpost.com launched in December 1998 and was included in the "Internet Retailer Top 400 List" in 2004 and the "Top 500 List" in 2005, 2006, 2007, 2010 and 2011.[3]
Sierra Trading Post was founded inReno, Nevada, in 1986, and headquartered there until 1992.[4] The original company had 500 square feet (46 m2) of office space. The existing stores average 18,000 sq ft (1,700 m2) of operating space.
On January 12, 2009, as a result of the2008 financial crisis, the company laid off approximately 130 employees at the retail and outlet store (and fulfillment center) in Cheyenne.[5][6]
It was acquired for an estimated $200 million (€155,666,252) byFramingham, Massachusetts–basedTJX in December 2012.[7][8][9] TJX subsequently shortened the name "Sierra Trading Post" to Sierra.[7][10][11]
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The first catalog had 16 pages of hand-drawn merchandise printed induotone. As of December 2017, the catalog is no longer in production.
The company operatesbrick-and-mortar stores in the United States. As a part of the TJX group of companies, a store is often near or within aHomeGoods,T.J. Maxx orMarshalls store in the same shopping center.
In April 2025, Sierra opened its first California store in South Lake Tahoe.[12]
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