 | |
| Industry | Marketing, Public Relations |
|---|---|
| Founded | Brooklyn,NY, US (1990) |
| Founder | Marilyn Laverty |
| Headquarters | , |
Number of locations | 3 |
| Website | ShoreFire.com |
Shore Fire Media is apublic relations firm based inBrooklyn, New York that specializes in entertainment and popular culture.[1][2][3][4][5] In 2023, Shore Fire's clients had 43 Grammy nominations.[6]
Shore Fire Media was founded in 1990 byMarilyn Laverty in a small office inBrooklyn, New York with one employee and two desks, and future company co-president Mark Satlof as a consultant.[7][8]
Laverty previously had worked for 13 years atColumbia Records, rising to become VP of publicity.[9][10] In 2016,Billboard named Laverty one of the music industry's most powerful female executives in its annual "Women in Music" issue.[11] She has had a long-standing relationship with musicianBruce Springsteen as his publicist.[12]
While the company originally focused on the music industry, it later branched into a wider client base including venues, businesses, websites, books, and non-music events.[13]
In 2013,[1] 2014,[2] 2015,[3] 2018,[14] and 2019,The New York Observer named Shore Fire to its annual PR Power 50 List of the most powerful entertainment and media PR firms.[15] In 2016,The Observer listed Shore Fire as New York City's top arts/culture/media firm,[4] and was recognized again in 2023 for music and entertainment.[6]
In 2013, Shore Fire opened an office inNashville, Tennessee.[16]In January 2018, Shore Fire opened an office inLos Angeles,California.[17]
In December 2019, the entertainment marketing and content development companyDolphin Entertainment acquired Shore Fire.[18]
Infographic text from print-only copy – 21: Number of nominees represented by New York-based Shorefire [sic] Media, the highest tally for a single PR firm
