 | |
| Type of business | Joint venture |
|---|---|
Type of site | Video on demand |
| Available in | English, French |
| Founded | August 2014 |
| Dissolved | November 30, 2016 |
| Headquarters | , Canada |
| Area served | Canada |
| Owner | Rogers Communications Shaw Communications |
| Key people | David Asch (President/General Manager) Marni Shulman (Vice President, Head of Content and Programming) Ann Tebo (Senior Director, Head of Customer Experience and Insights) Rita Ferarri (Senior Director, Head Of Marketing and Communications) Dennis Kuzmar (Senior Director, Head of Technology) Keltie Neville (Senior Manager, Head of People and Culture) Mark Jarvie (Director, Head of Finance) Augusto Rosa (Director, Head of Video and Network Infrastructure) |
| Registration | Required |
| Launched | November 4, 2014 (2014-11-04) |
| Current status | Inactive as of November 30, 2016 |
Shomi (pronounced "show me") was a Canadian subscriptionvideo on demand service jointly owned byRogers Communications andShaw Communications, in operation from 2014 to 2016 (prior to Rogers' acquisition of Shaw in 2023). The service was viewed as a Canadian-based competitor toNetflix, with a library of 1,200 films and 11,000 hours' worth of television programs available on launch.[1] Shomi content could be accessed as anover-the-top service through the service's website and apps, or through thevideo-on-demand libraries of participating television providers. The service emphasized manually curated categories of content, in contrast to thealgorithmic approach used by competing services.
As of its beta launch on November 4, 2014, the service was not available as a standalone product and could only be purchased by internet and television subscribers of Rogers and Shaw. After August 20, 2015, that restriction was removed, and the service was available standalone. It competed directly with other subscription-based over-the-top streaming services, such asBell Media'sCrave.
On September 26, 2016, Shomi announced the service would shut down on November 30, 2016.
Shomi was available via thevideo-on-demand library of subscribers'set-top boxes, and as anover-the-top service via its website,mobile apps,video game consoles, and other devices.[2] The service was priced at $8.99 per month;[2][3] for itsbeta phase, Shomi was only available to those who are customers of Rogers and Shaw's internet or cable television services. A Rogers representative stated that the venture was "evaluating various distribution models" and was in talks with other television providers.[4] As of August 20, 2015, Shomi was available as a standalone service and was no longer exclusive to Rogers or Shaw customers.[5][6] In October 2015, Shaw Direct added Shomi to the lineup.[7]
At its initial launch, the service offered 340 television series (11,000 hours) and 1,200 movies.[3] Rather than using computer algorithms for suggesting content that a viewer may be interested in based on past viewing habits, Shomi content was divided into manually curated categories.[2][3]
In October 2014, the service announced a content deal with the American premium cable serviceStarz, which would see some of that channel's original series, includingPower,Survivor's Remorse,Black Sails,The White Queen,Spartacus andDa Vinci's Demons, distributed through the service.[8] The same month, Shomi announcedBetween, a new original drama produced in collaboration withNetflix and Rogers-owned networkCity. As per the co-production, the series was distributed internationally by Netflix, but was a timed exclusive to Shomi in Canada.[9][10]
In 2015, the service announced its addition ofTransparent, one of the first original series produced byAmazon'sPrime Video service, which was not available in Canada at the time.[11]
In February 2015, theConsumers' Association of Canada and thePublic Interest Advocacy Centre filed a complaint with theCanadian Radio-television and Telecommunications Commission (CRTC) about Shomi andBell Media's competing serviceCraveTV, arguing that their exclusivity primarily to those who are subscribers of their respective owners' television services was a form of tied selling that "[discriminates] against customers who wish to only view programming through an Internet service provider of their choice".[4]
On March 12, 2015, the CRTC announced new proposed regulations for video on demand services, creating a new category for "hybrid online video-on-demand" services between unregulated digital services and licensed video on demand services offered by providers, which are not allowed to offer "exclusive" content, and are also subject to genre protection and Canadian content rules. These services would not be bound to the aforementioned rules, including the ability to offer "exclusive" content, and can be made accessible within a television provider's video on demand system, but they must be also offered over-the-top on a standalone basis without a television subscription.[12][13] The CRTC did not explicitly state whether CraveTV or Shomi would be classified as a "hybrid" VOD service under its proposed regulations, which would have required them to offer their service on a standalone basis.[12] Shomi announced in May 2015 that it would begin offering its service as a standalone product later in the year.[5]
In June 2015,Eastlink andTelus also filed a complaint with the CRTC against Shomi, arguing that the exclusivity period to Rogers and Shaw subscribers gave the two companies an unfair advantage, as they do not operate in all areas of the country, and no other third-party provider had offered it. The complaint alleged that the partnership had purposely frustrated attempts by third-party providers to negotiate deals to offer Shomi through various means, including providing limited notice of its launch (in contrast to CraveTV, which provided more advance notice, giving time for providers to reach deals), and stalling attempts to negotiate carriage deals by refusing to send a full contract to Eastlink. The complaint concluded that the actions demonstrated Rogers and Shaw "had no intention of making Shomi available to independent [providers], and their customers, in a timely manner."[14]
On September 26, 2016, Shomi announced it would shut down on November 30, 2016.[15] David Asch, senior vice-president and general manager for Shomi, cited the changing climate of the online video marketplace in Canada and greater than anticipated challenges in operating as the reasons for the shut down.[15] Melani Griffith, senior vice-president of content at Rogers, said that the number of subscriptions was not "big enough to be renewed for another season".[15] This announcement came amid reports that Rogers and Shaw expect to incur a "loss on investment of approximately $100 million to $140 million in its third quarter".[15]
Solutions Research Group conducted a study in June 2016 that indicated that 5.2 million Canadian households subscribe to Netflix.[16] In the same study, Crave and Shomi together had fewer than 700,000 subscribers.[16]
The discontinuation was criticized by CRTC ChairmanJean-Pierre Blais, who remarked in an address that he "can't help but be surprised when major players throw in the towel on a platform that is the future of content—just two years after it launched. I have to wonder if they are too used to receiving rents from subscribers every month in a protected ecosystem, rather than rolling up their sleeves in order to build a business without regulatory intervention and protection."[17]
No general announcement was made regarding programming rights Shomi had at the time of shutdown.Amazon.com announced that it would expand itsvideo service worldwide for the launch of its new original seriesThe Grand Tour. Shomi held Canadian rights to several Amazon series includingTransparent.[18] Since the launch of Amazon's Prime Video service in Canada in December 2016, programs includingTransparent andMozart in the Jungle have appeared on that service, though Shaw Media retained premiere rights to new seasons ofTransparent, airing it onShowcase.
Following the shutdown of Shomi, Rogers moved its streaming efforts toCitytvNow andFXNow Canada, both ad-supported video on demand services requiringTV Everywhere authentication through a participating provider to access most programming, but eventually launched an over-the-top service combining the programming of both,Citytv+, in 2022.[19]Corus Entertainment, which acquired Shaw's media assets shortly after the shutdown of Shomi (but not Shaw's interest in Shomi itself),[20] launched its own over-the-top offering,StackTV, in 2019, combining content from its linear networks. Both Citytv+ and StackTV are offered primarily through Prime Video as paid add-on channels.
In 2021, Rogers and Shaw announced plans to merge under the Rogers banner, pending regulatory approvals; the merger was completed in April 2023.[21][22] There is no indication that Shomi Partnership was ever dissolved, implying that the merger consolidated ownership of the remaining Shomi intellectual property under Rogers.[23]
Calgary-based Shaw [...] is also maintaining its 50-per-cent interest in Shomi, the video streaming service it launched as a joint venture with Rogers Communications Inc. in 2014.