ServiceNow, Inc. is an American software company based inSanta Clara, California, that supplies acloud computing platform for the creation and management of automated business workflows. The company was founded in 2003 byFred Luddy and is listed on theNew York Stock Exchange (ticker symbol: NOW) and is a constituent of theS&P 100 andS&P 500 indices.[2] In 2018,Forbes magazine named it number one on its list of the world's most innovative companies.[3]
ServiceNow was founded as Glidesoft, Inc. in 2003 by Fred Luddy, and later incorporated in California in 2004.[4] Luddy had previously served aschief technology officer forPeregrine Systems, an enterprise software company based in San Diego, until 2002.[5] In founding the company, Luddy intended to provide the same services previously available from the then defunct Peregrine Systems.[5]
Luddy was the only employee until mid-2005[5] whenUS$2.5 million inventure financing from JMI Equity allowed Glidesoft to hire five additional people.[5] In 2006, the company changed its name to Service-Now.com.[6] In 2007, ServiceNow reported an annual revenue ofUS$13 million and opened its firstSilicon Valley office, inSan Jose.[7] 2007 was also the first year that the company "went cash flow positive".[5]
As of January 2011[update], the company had 275 employees in its San Diego, Chicago, New York, Atlanta, London and Frankfurt offices, as well as a partnership withAccenture who had more than 100 ServiceNow consultants.[5] At this time, the company was sometimes known as "Service-now".[5] By April 2011, the company had namedFrank Slootman aschief executive officer.[7]
In October 2019, the company announced that CEOJohn Donahoe would be succeeded byBill McDermott, formerly CEO ofSAP SE at the end of the calendar year.[9] In January 2020, Bill appointed Gina Mastantuono as Chief Financial Officer.[10] Under her leadership, ServiceNow crossed $10 billion in revenue in 2024 and grew its subscription revenue at a 26% compound annual growth rate from 2020 to 2024, earning the company a spot on theFortune 500 list. Mastantuono was named President while continuing as CFO in 2025.[11]
In May 2023, Nvidia announced a partnership with ServiceNow to bring AI services to major corporations. This partnership aims to utilize company-specific data in the new AI service, distinguishing it from the AI advancements made by OpenAI and ChatGPT.[12]
As of December 2023, the number of employees in ServiceNow was estimated to be around 23,000.[13]
In 2024, the platform was reported to have leaked potentially highly confidential data from the "knowledge base" module of over a thousand corporate users due to a misconfiguration of its access control settings.[14]
In October 2024, the company announced its plans to invest $1.5 billion in the UK.[15] Its data centers there are located in the cities of London andNewport, Wales.
In September 2025, ServiceNow announced that it was expanding into Florida, with a new office location inWest Palm Beach.[16]
January 2017: Machine learning startup DxContinuum[21]
October 2017: San Diegohuman-centered design firm Telepathy; the acquisition doubled the size of ServiceNow's internal design agency, the Design Experience Organization[4]
October 2017: SkyGiraffe, an enterprise mobility company backed by Microsoft Ventures. SkyGiraffe formed the basis for ServiceNow's Mobile Platform, released in March 2019.[22]
ServiceNow is aplatform-as-a-service, that is designed to supportIT service management andhelp desk functionality with automated workflows. Their fee model was based on a cost per user (seat) per month, with that cost ranging down fromUS$100.[5]
The platform is packaged into different suites of applications called "modules", which are tailored to various business processes. Some of these areas includegovernance, risk management, and compliance,audit,business continuity planning,disaster recovery,vendor management, andenvironmental, social, and corporate governance. A commonly referred to benefit of the platform is that many of these modules are interconnected, such as the IRM suite (Integrated Risk Management), which will automatically create issues and assign tickets based on various risk and audit findings, findings that can be found through the manual or automated performance of different activities such as evidence requests. There is also adata and information visualization report creator called Performance Analytics.
The ServiceNow script is written inJavaScript, with database queries being made using a proprietary object-oriented API called Glide.[50] In July 2023, the company releasedgenerative AI summarization and text-to-code features.[51]
US$10.98 billion (2024)
US$1.425 billion (2024)