| Industry | Food and Drink |
|---|---|
| Founder | Ben Branson |
| Parent | Diageo |
| Website | https://www.seedlipdrinks.com/ |
Seedlip is a British company that makes plant-basedliquor substitutes for use in non-alcoholicmixed drinks.
Seedlip describes its products as "the world's first distilled non-alcoholic spirits".[1] They are sold in four varieties: "Garden 108" (peas and garden herbs), "Spice 94" (spices, citrus peels and barks), "Grove 42" (citrus and spices), and the newest "Notas de Agave" (prickly pear, lime and agave).[2] According to their labels, Seedlip products consist of water, "natural botanical distillates and extracts (15%)", the preservativepotassium sorbate, andcitric acid.[3] On their own, their taste has been described as "a sort of pleasantly pungent savoury-herby-medicinal water".[4] Claire Lower ofLifehacker was critical of the product, writing that it added little tomocktails and that its usefulness depended heavily on themixologist's skills and on the other ingredients.[5]
Seedlip is one of the best-known[6] but also most expensive[7] brands in what is, as of 2020, the rapidly growing field of liquor substitutes.[7] Founded in 2014 by Ben Branson, a former luxury brand designer,[7] the company has been majority-owned by the multinational alcohol companyDiageo since 2019.[8] The name derives from theseedlep or seedlip, a basket for carrying seeds while sowing.
In December 2020, British company Lockdown Liquor & Co announced its collaboration with Seedlip in making Grove Picante, Lockdown Liquor's first non-alcoholic spirit. Grove Picante is an inspired creation from Lockdown Liquor's Picante spirit and Seedlip's Grove 42 non-alcoholic spirit. The product had launched in theUK via Lockdown Liquor's website.
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