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Sean John

Coordinates:40°45′51.3″N73°58′55.5″W / 40.764250°N 73.982083°W /40.764250; -73.982083
From Wikipedia, the free encyclopedia
American fashion company owned by Sean Combs
Sean John
Company typePrivate
IndustryApparel
Founded1998
FounderSean Combs
HeadquartersNew York City, United States
Key people
Sean Combs (president &CEO)
ProductsClothing,footwear,fragrances,accessories
Websiteseanjohn.com

Sean John is an Americanprivately heldfashion andlifestyle company founded by fashion designer and record producerSean Combs. The brand launched its fashion line with a men'ssportswear collection for the spring 1998 season. By 2016, Sean John achieved annual retail sales of $450 million.[1]

History

[edit]
Sean Combs, founder, president, and CEO of Sean John

In 1998, American rapper and record producerSean Combs launched a signature collection of sportswear under his given name, Sean John. The brand made its debut at retail during a launch event atBloomingdale's inNew York City. Since its launch, Sean John has enjoyed critical and commercial success with revenues now exceeding $525 million annually. Sean John has often appeared at the award ceremony for theCFDA Fashion Awards held annually in New York. For five consecutive years, from 2000 to 2005, Sean John was nominated for its excellence in design. In 2004, Sean John was awarded the CFDA Men's Designer of the Year award.[2]

In February 2001, Sean John produced the first nationally televised runway show duringNew York Fashion Week when it simultaneously aired live onE! Television and theStyle Network.[3] During fashion week in February 2002, theNew York Times ran a front page story on Sean John.[4]

Sean John's SS'14 Brand Campaign, DREAM BIG

In 2004, Sean John invested in the high-end labelZac Posen.[5]

In October 2008, the company purchased streetwear lifestyle brandEnyce fromLiz Claiborne for $20 million.[6][7]

Combs'FIFI Award-winningperfume, Unforgivable, was joined by Sean John fragrance I AM KING in November 2008.[7]

In May 2010, Sean John made a distribution agreement withMacy's department store in which Macy's and Macys.com would be the sole distributor of Sean John sportswear at the retail and online level.[8] As part of this agreement, Sean John and Macy's expanded the Sean John brand's distribution to many more Macy's stores and entered into exclusive marketing partnerships with theNBA.[9] In November 2023, it was announced that Macy's was pulling all Sean John clothing from their department and online stores, due to Combs' sexual assault allegations, effectively ending their partnership with Combs.[10]

After having previously sold a 90% stake in Sean John toGlobal Brands Group in 2016, in December 2021, Sean Combs purchased Sean John back from Global Brands Group for $7.5 million, following the company's bankruptcy.[11]

The last known collaboration with Sean John involves a limited time partnership withKanye West available onYeezy.com from February 7th until February 12th of 2025.

References

[edit]
  1. ^Palmieri, Jean E. (2016-11-30)."Global Brands Acquires Majority Stake in Sean John".WWD. Retrieved2023-08-09.
  2. ^"The Oral History of Sean John, Diddy's Game-Changing Clothing Label".GQ. 2018-03-20. Retrieved2023-08-09.
  3. ^Marks, Peter (February 18, 2001)."Fashion Week Becomes Fashion Telethon".New York Times. RetrievedJune 3, 2013.
  4. ^Trebay, Guy (February 9, 2002)."Fashion Statement: Hip-Hop on Runway".Archived from the original on July 10, 2013. RetrievedJune 3, 2013. NYT archive search result indicates "February 9, 2002 | Front Page | News"
  5. ^"Sean John, designer Posen teaming up".Cincinnati Enquirer. April 23, 2004. RetrievedJune 3, 2013.
  6. ^Dodes, Rachel (October 22, 2008)."Liz Claiborne to Sell Enyce to Sean John".Wall Street Journal. RetrievedJune 3, 2013.
  7. ^abTschorn, Adam (January 21, 2009)."The scent of royalty".Los Angeles Times. RetrievedJune 3, 2013.
  8. ^Covert, James (May 5, 2010)."Macy's and Sean John ink exclusive distribution deal".New York Post.
  9. ^"NBA announces new multiyear partnership with Sean John and Macy's".NBA.com: NBA Communications. 2013-02-06. Retrieved2023-08-09.
  10. ^"Sean John Will No Longer Be Sold At Macy's".Black Enterprise. November 23, 2023.
  11. ^"Diddy Wins Bid to Buy Back Sean John From Bankrupt Owner – Billboard".Billboard.

External links

[edit]

Media related toSean John at Wikimedia Commons

40°45′51.3″N73°58′55.5″W / 40.764250°N 73.982083°W /40.764250; -73.982083

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