 Seagram's Seven Crown American blended whiskey | |
| Type | Blended whiskey |
|---|---|
| Manufacturer | Diageo |
| Alcohol by volume | 40% |
| Proof (US) | 80 |
| Related products | Crown Royal,Seagram's VO |
| Website | seagrams7 |
Seagram's Seven Crown, also calledSeagram's Seven, or simplySeven Crown, is anAmericanblendedwhiskey produced byDiageo under theSeagram's name. Seagram's beverage division was acquired by Diageo,Pernod Ricard, andThe Coca-Cola Company in 2000. However, Seven Crown was acquired specifically by Diageo.
Seagram's Seven is typically consumed in ahighball in combination withmixers such asginger ale,cola orlemon-lime soda.[1] Thecocktail made by mixing Seagram's Seven with7 Up (a brand of lemon-lime soda) is known as a "Seven and Seven". It's also often used as an ingredient inManhattans. Seagram's Seven has analcohol by volume content of 40% (80U.S. proof).
Seven Crown was popular in the 1970s, but saw a decrease in success along with most whiskeys in the 1980s and 1990s, when many consumers left forvodka andrum. The brand sold thirty-two million cases in 1970, but only eight million in 1993. It was the first brand to produce and sell 100 million cases, and sold 300 million by 1983.[2] In 2018, Diageo made an effort to raise the sales of Seven Crown by introducing the first "NationalDive Bar Day," which is unofficially celebrated annually on July 7.[3] Diageo has since stated that the date was chosen in order to celebrate the "quintessential Dive Bar drink, the 7&7." In 2019, Seven Crown is reported to have sold 2.1 million 9-liter cases.[4]
