 The Invincible Schacht | |
| Industry | Automotive |
|---|---|
| Founded | 1904; 121 years ago (1904) |
| Founder | Gustav A. Schacht, William Schacht |
| Defunct | 1913; 112 years ago (1913) |
| Fate | Reorganization |
| Successor | Schacht Motor Truck Company |
| Headquarters | Cincinnati, Ohio, |
Key people | Gustav A. Schacht, William Schacht |
| Products | High wheeler,Automobiles |
Production output | 9,256 (1904-1913) |
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Schacht was an Americanmarque ofautomobiles andHigh-wheelers from 1904 to 1913, inCincinnati, Ohio. TheSchacht Manufacturing Company, later renamedSchacht Motor Car Company produced over 9,000 automobiles. The company was reorganized as theG.A. Schacht Motor Truck Company in 1914 and production oftrucks andfire trucks continued until 1938.[1][2]
TheSchacht Manufacturing Company was started by William and Gustav Schacht inCincinnati, Ohio, producingbuggies. A sideline business of manufacturingautomobile components grew into producing their first high-wheeler automobile in 1904. TheSchacht was atwin-cylinder 10hprunabout, designed for rural roads with carriage wheels.[1]
Advertised as "the simplest, most practical, efficient and economical car made", it had asteering wheel and attractive brassradiator from the beginning. The High-wheeler's were priced in the $650 (equivalent to $22,748 in 2024) range and were extremely popular. In 1905 a larger4-cylinder, 40hptouring car was added and marketed until 1907. The touring car was luxury priced at $2,800 to $3,200, equivalent to $111,988 in 2024. From 1908 to 1911 only high-wheel cars were produced.[1]
The high-wheelers steadily grew more powerful resulting in the twin-cylinder engine rated at 24hp by 1910. In 1911 Schacht returned to producing conventional touring cars with the 4-cylinder Model AA mid-priced at $1,385, equivalent to $46,739 in 2024. Schacht marketed a "Three Purpose Car" which was a runabout that was convertible to a family car or delivery wagon.[2]
Schacht entered the1912 Indianapolis 500, with aWisconsin engine race car, driven byBill Endicott. Endicott in the Schacht #18 placed Fifth. Schacht ran the1913 Indianapolis 500 withJohn Jenkins driving Schacht #18 with a Schacht engine. Jenkins retired with a crankcase failure.[3]
Gustav and William Schacht reported a "lack of good business system in all departments" and reorganized as theG. A. Schacht Motor Truck Company in 1914.[1] Schacht purchased or merged several times with other truck companies and continued building trucks and fire trucks until 1938.[2]
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