Samantha Skey | |
|---|---|
| Education | Bachelor of Arts |
| Alma mater | Hamilton College[1] |
| Occupation(s) | CEO,SHE Media |
| Website | LinkedIn profile |
Samantha Skey is a digital media executive and currentchief executive officer forSHE Media.
Skey holds a BA in comparative literature from Hamilton College.[1]
In her early career, Skey served in management positions in companies such asThe Walt Disney Company andCNET. She also worked as an executive at Alloy Online and was thechief marketing officer at Passenger,[2] as well as thechief revenue officer atRecyclebank.[3] Skey is also credited with the first real-time multi-player reward based website, "Riddler," for Interactive Imaginations.[4]
Skey joinedSHE Media in 2013. She was the president of the company when it was purchased byPenske Media Corporation in 2018. Four months after the acquisition, she was promoted to CEO.[5]
A frequent presenter and commentator for business and trade media, Skey’s speaking events include annual SXSW, annual Ad Week panel moderation, MediaPost,Digiday, iMedia, She Summit, Folio, the Gamification Summit of 2011,[2] GreenBiz State of Green Business Forum 2011,[1] the Physic Ventures-Edelman Social Media Summit 2011,[6] SheStreams 2011,[7] OMMA Global New York 2011,[8] Gamification Summit 2011[9] and ad:tech conference 2011.[10] In an authoredAdvertising Age article, Skey advised companies on how to reach millennial moms. She said that this generation of mothers (those born after 1980) are wallet-driven activists who consider both family health andenvironmental sustainability when making purchases. “The Millennial mom has different expectations for the brands she supports and demands transparency and authenticity both from the brand's on- and offline efforts.”[11]