Rush Hudson Limbaugh III (/ˈlɪmbɔː/LIM-baw; January 12, 1951 – February 17, 2021) was an Americanconservative political commentator who was the host ofThe Rush Limbaugh Show, which first aired in 1984 and was nationally syndicated onAM andFM radio stations from 1988 until his death in 2021.
Limbaugh became one of the most prominent conservative voices in the United States during the 1990s and hosted a national television show from 1992 to 1996. He was among the most highly paid figures in American radio history; in 2018Forbes listed his earnings at $84.5 million.[1] In December 2019,Talkers Magazine estimated that Limbaugh's show attracted a cumulative weekly audience of 15.5 million listeners to become themost-listened-to radio show in the United States.[2] Limbaugh also wrote seven books; his first two,The Way Things Ought to Be (1992) andSee, I Told You So (1993), madeThe New York Times Best Seller list.
Limbaugh was born on January 12, 1951, inCape Girardeau, Missouri,[4] to parents Rush Hudson Limbaugh II[4] and Mildred Carolyn (née Armstrong) Limbaugh. He and his younger brotherDavid were born into the prominent politicalLimbaugh family; his father was a lawyer and a United States fighter pilot who served in theChina Burma India Theater of World War II. His mother was fromSearcy, Arkansas. The name "Rush" was originally chosen for his grandfather to honor the maiden name of a family member, Edna Rush.[5]
In 1969, Limbaugh graduated fromCape Girardeau Central High School, where he playedfootball and was aBoys State delegate.[8][9][10][11] At age 16, he worked his first radio job atKGMO, a local radio station. He used the airname Rusty Sharpe having found "Sharpe" in a telephone book.[5][12] Limbaugh later cited Chicago DJLarry Lujack as a major influence on him, saying Lujack was "the only person I ever copied."[13] In deference to his parents' desire that he attend college, he enrolled atSoutheast Missouri State University but dropped out after two semesters. According to his mother, "he flunked everything [...] he just didn't seem interested in anything except radio."[5][14] BiographerZev Chafets asserts that Limbaugh's life was in large part dedicated to gaining his father's respect.[15]
Career
1971–1988: Early radio career
In February 1971, after dropping out of college, the 20-year-old Limbaugh accepted an offer to DJ atWIXZ, aTop 40 station inMcKeesport, Pennsylvania. He adopted the airname "Bachelor Jeff" Christie and worked afternoons before moving to morning drive.[16] The station's general manager compared Limbaugh's style at this time to "earlyImus".[17] In 1973, after eighteen months at WIXZ, Limbaugh was fired from the station due to "personality conflict" with the program director. He then started a nighttime position atKQV in Pittsburgh, succeedingJim Quinn.[18] In late 1974, Limbaugh was dismissed after new management put pressure on the program director to fire him. Limbaugh recalled the general manager telling him that he would never land success as an air personality and suggested a career in radio sales.[19] After rejecting his only offer at the time, a position inNeenah, Wisconsin, Limbaugh returned to living with his parents in Cape Girardeau.[18] During his time in Pittsburgh, he became a lifelong fan of theSteelers NFL team.[20][21][22]
In 1975, Limbaugh began an afternoon show at the Top 40 stationKUDL inKansas City, Missouri. He soon became the host of apublic affairs talk program that aired on weekend mornings which allowed him to develop his style and present more controversial ideas.[23] In 1977, he was let go from the station but remained in Kansas City to start an evening show atKFIX. The stint was short-lived, however, and disagreements with management led to his dismissal weeks later.[24] By this time, Limbaugh had become disillusioned with radio and felt pressure to pursue a different career. He looked back on himself as "a moderate failure [...] as a deejay".[25] In 1979, he accepted a part-time role in group sales for theKansas City Royals baseball team which developed into a full-time position as director of group sales and special events. He worked from theRoyals Stadium.[26] There he developed a friendship with then-Royals star third baseman and futureHall of FamerGeorge Brett. The two men remained close friends.[27] Limbaugh said that business trips toEurope andAsia during this time developed his conservative views as he considered countries in those geographic areas to have lower standards of living than the United States.[28]
In November 1983, Limbaugh returned to radio atKMBZ (AM) in Kansas City for a year. He decided to drop his on-air moniker and broadcast under his real name.[29] He was fired from the station, but weeks later he landed a spot on KFBK inSacramento, California, replacingMorton Downey Jr. The show launched on October 14, 1984.[30] Limbaugh began to express his political opinions in 1985 when he mocked theGreat Peace March for Global Nuclear Disarmament, which he considered along with the generalanti-war movement to be "inherentlyanti-US, yet was reported as substantive and morally correct by a willing and sympathetic media".[31] TheFCC's repeal of thefairness doctrine—which had required that stations provide free air time for responses to any controversial opinions that were broadcast—on August 5, 1987, meant stations could broadcast editorial commentary without having to present opposing views.Daniel Henninger wrote, in aWall Street Journal editorial, "Ronald Reagan tore down this wall [the fairness doctrine] in 1987 ... and Rush Limbaugh was the first man to proclaim himself liberated from theEast Germany of liberal media domination."[32]
1988–1990s: WABC New York City, syndication, and tie brand
In 1988, former ABC Radio Network executive Ed McLaughlin offered Limbaugh the nationally syndicated 12pm–2pm slot atABC Radio Network to replace Owen Spann. Since many local radio stations of the time were hesitant to carry nationally syndicated programming during the daytime, he also secured Limbaugh a separate 10am–12pm show atWABC-AM inNew York City to satisfy the provision of his contract requiring employment in a Top 5 market to leave KMBZ.[33]
Limbaugh began his new show at WABC-AM on July 4, 1988, with the first episode focusing on theIran Air Flight 655 shootdown the previous day. His national program debuted on 50 stations the next month on August 1, and by three months later had expanded to 100 stations.[33][34] He debuted just weeks after theDemocratic National Convention, and just weeks before theRepublican National Convention. Limbaugh's radio home in New York City was the talk-formatted WABC (AM), and this remained hisflagship station for many years, even after Limbaugh moved toWest Palm Beach,Florida, from where he broadcast his show.[5] Limbaugh's show moved on January 1, 2014, to WABC's cross-town rivalWOR (AM), its final New York outlet.[35]
By 1990, Limbaugh had been on hisRush to Excellence Tour, a series of personal appearances in cities nationwide, for two years. For the 45 shows he completed that year alone, he was estimated to have made around $360,000.[13]
In December 1990, journalist Lewis Grossberger wrote inThe New York Times Magazine that Limbaugh had "more listeners than any other talk show host" and described Limbaugh's style as "bouncing between earnest lecturer and political vaudevillian".[13] Limbaugh's rising profile coincided with theGulf War, coupled with a stalwart support for the war effort and relentless ridicule ofpeace activists.[according to whom?] The program was moved to stations with larger audiences, eventually being broadcast on over 650 radio stations nationwide.
In November 1992, DemocratBill Clinton was elected President of the United States. Limbaugh satirized the policies of Clinton andFirst LadyHillary Clinton, as well as those of theDemocratic Party in general. Following theRepublican Revolution, in which the party regained control of Congress in the1994 midterm elections after several decades, the freshmanRepublican class awarded Limbaugh an honorary membership in their caucus, crediting him with having had a role in their success.[40]
In 1995, Limbaugh started selling a line of neckties under the brand No Boundaries Collection,[41][42] designed by his then-wife Marta without themes, ties to politics, or ties to issues. Limbaugh complained about coverage of the line, which he said underrated the ties' radicalness, and said media descriptions were emblematic of their general inaccuracy.[43] Sold in nearly 1,500 retail outlets by 1996, the brand sold more than $5,000,000 worth in the first year. The New York Times described the designs: "Much like their promulgator, Mr. Limbaugh's four dozen or so styles seem designed to evoke maximum sensory outrage. Like Rainbow Black, whose interweaving rainbow strands and blue raindrops play around an Ionic column, atop which a cranberry-red pomegranate tree sprouts from an urn. Or Triangle Red, with colliding stacks of black-and-yellow triangles and disjointed horizontal black stripes on a background of speckled salmon."[44] In 2000, Limbaugh rented the email list collected from the No Boundaries website toRudy Giuliani'ssenate campaign.[45] The business dissolved along with his marriage to Marta[46][47] but in 2020 the ties were still being sold by TieGal, Inc., for $29 each.[48]
2000s
Limbaugh had publicized personal difficulties in the 2000s. In late 2001, he acknowledged that he had become almost completely deaf, although he continued his show. He was able to regain much of his hearing with the help of acochlear implant in 2001.[49][50]
In 2003, Limbaugh had a brief stint as aprofessional football commentator withESPN. He resigned a few weeks into the2003 NFL season after making comments about the press coverage forquarterbackDonovan McNabb that caused controversy and accusations ofracism on the part of Limbaugh. His comment about McNabb was:
I don't think he's been that good from the get-go. I think what we've had here is a little social concern in theNFL. I think the media has been very desirous that a black quarterback do well. They're interested in black coaches and black quarterbacks doing well. I think there's a little hope invested in McNabb and he got a lot of credit for the performance of his team that he really didn't deserve. The defense carried this team.[51]
The sportswriterPeter King construed the comment as "boneheaded".[52] The sports analystAllen Barra wrote Limbaugh's viewpoint was shared by "many football fans and analysts" and "it is... absurd to say that the sports media haven't overrated Donovan McNabb because he's black".[53]
In 2003, Limbaugh stated that he was addicted to pain medication, and sought treatment.[54] In April 2006, Limbaugh turned himself in to authorities, on a warrant issued by thePalm Beach Countystate attorney's office, and was arrested "on a single charge of prescription fraud".[55] His record was laterexpunged.[56]
2010s
In 2013, news reports indicated thatCumulus Media, some of whose stations carried Limbaugh's program in certain major markets, including New York, Chicago,Dallas,Washington D.C., and Detroit, was considering dropping his show when its contract with Limbaugh expired at the end of that year, reportedly because the company believed that its advertising revenues had been hurt by listener reaction to controversial Limbaugh comments.[57] Limbaugh himself said that the reports were overblown and that it was a matter of routine dollars-and-cents negotiations between Cumulus and his network syndication partner,Premiere Networks, a unit ofClear Channel Communications. Ultimately, the parties reached agreement on a new contract, with Limbaugh's show moving from its long-time flagship outlet in New York, the Cumulus-owned WABC, to the latter's cross-town rival, the Clear Channel-owned WOR, starting January 1, 2014, but remaining on the Cumulus-owned stations it was being carried on in other markets.[57]
2020s
In January 2021, Limbaugh called theGameStop short squeeze "the most fascinating thing" to happen in a long time and said that "the elites are bent out of shape that a bunch of average, ordinary users have figured out how to make themselves billionaires".[58]
Limbaugh's radio show aired for three hours each weekday beginning at noonEastern Time on bothAM andFM radio. The program was also broadcast worldwide on theArmed Forces Radio Network.
Radio broadcasting shifted fromAM toFM in the 1970s because of the opportunity to broadcast music in stereo with better fidelity (AM stations in the United States would not get the opportunity to broadcast instereo sound until August 2, 1982). Limbaugh's show was first nationally syndicated in August 1988, on the AM radio band. Limbaugh's popularity paved the way for other conservative talk radio programming to become commonplace on AM radio. The show increased its audience in the 1990s to the extent that even some FM stations picked it up. As of January 2019[update], about half of Limbaugh's affiliate stations were on the FM dial.
In March 2006,WBAL inBaltimore became the first major market radio station in the country to drop Limbaugh's nationally syndicated radio program.[59] In 2007,TALKERS Magazine again named him No.1 in its "Heavy Hundred" most important talk show hosts.
Limbaugh frequently mentioned the EIB (Excellence In Broadcasting) Network, trademarked in 1990. In the beginning, his show was co-owned and first syndicated by Edward F. McLaughlin, former president ofABC, who founded EFM Media in 1988, with Limbaugh's show as his first product. In 1997, McLaughlin sold EFM toJacor Communications, which was ultimately bought up by Clear Channel Communications. Limbaugh owned a majority of the show, which is syndicated by thePremiere Radio Networks.
According to a 2001 article inU.S. News & World Report, Limbaugh had an eight-year contract, at the rate of $31.25 million a year.[60] In 2007, Limbaugh earned $33 million.[61] A November 2008 poll byZogby International found that Limbaugh was the most trusted news personality in the nation, garnering 12.5 percent of poll responses.[62]
Limbaugh signed a $400-million, eight-year contract in 2008 with what was then Clear Channel Communications, making him the highest-paid broadcaster on terrestrial radio. On August 2, 2016, Limbaugh signed a four-year extension of the 2008 contract.[63] At the announcement of the extension,Premiere Radio Networks andiHeartMedia announced that his show experienced audience growth with 18% growth in adults 25–54, 27% growth with 25–54 women, and ad revenue growth of 20% year over year.[63]
In 2018, Limbaugh was the world's second (behindHoward Stern) highest-paid radio host, reportedly earning $84.5 million.[1] On January 5, 2020, Limbaugh renewed his contract again. Though media reports said it was "a long-term" renewal, (with no length specified), according to Donald Trump it was a four-year deal.[64]
Regular guest hostKen Matthews was also selected aTALKERS Magazine "Heavy Hundred".[65]
In May, Premiere Networks announced that on June 21, 2021, The Limbaugh Show radio timeslot would be taken over byClay Travis andBuck Sexton in hundreds of markets.[66]
Television show
Limbaugh had asyndicated half-hour television show from 1992 through 1996, produced byRoger Ailes. The show discussed many of the topics on his radio show, and was taped in front of an audience. In the months after its debut on September 12, 1992, it was the third highest rated late-night television show afterNightline andThe Tonight Show with Jay Leno.[36] Limbaugh said he loved doing his radio show,[67] but not a TV show.[68]
Other media appearances
Limbaugh's first television hosting experience came March 30, 1990, as a guest host onPat Sajak'sCBS late-night talk show,The Pat Sajak Show.[69]ACT UP activists in the audience[70]heckled Limbaugh repeatedly; ultimately the entire studio audience was cleared. In 2001, Sajak said the incident was "legendary around CBS".[71]
In his firstNew York Times best seller, Limbaugh described himself as conservative, and was critical of broadcasters in many media outlets for claiming to be objective.[74] He called for the adoption of core conservative philosophies in order to ensure the survival of the Republican Party.[75][76][77] Limbaugh criticized the media and political activist movements such asfeminism,environmentalism, andanimal rights activism for allegedly serving as outlets for "anticapitalism,secular humanism, andsocialism".[78] Limbaugh, a proponent ofAmerican exceptionalism, often criticized politicians he believed reject this notion seeing them as unpatriotic oranti-American.[28]
Race
Limbaugh was known for making controversial race-related statements regardingAfrican Americans.[79] He once opined that all newspaper composite pictures of wanted criminals resembledJesse Jackson, and another time that "theNFL all too often looks like a game between theBloods and theCrips without any weapons."[80][70] While employed as what he described as an "insult-radio" DJ, he used a derogatoryracial stereotype to characterize a black caller he could not understand, telling the caller to "take that bone out of your nose and call me back", although he expressed guilt over this when recounting it.[70] Limbaugh asserted in 2008 that African Americans, in contrast with other minority groups, are "left behind" socially because they have been systematically trained from a young age to hate the United States because of thewelfare state.[81] On the topic ofslavery, Limbaugh said, “If any race of people should not have guilt about slavery, it’s Caucasians.”[82][83]
He said of thegenocide of Native Americans, "Holocaust 90 million Indians? Only 4 million left? They all have casinos, what’s to complain about?"[85][86]
In 2013, Limbaugh commented onsame-sex marriage by saying, "This issue is lost. I don't care what the Supreme Court does. This is inevitable. And it's inevitable because we lost the language on this. As far as I'm concerned, once we started talking about gay marriage, traditional marriage, opposite-sex marriage, same-sex marriage, hetero marriage, we lost. It was over."[102][103] In 2016, Limbaugh described a program from theUSDA for the LGBT community in rural America as, “I never knew that lesbians wanted to get behind the horse and the plow and start burrowing".[104] In February 2020, Limbaugh predicted thatPete Buttigieg would not be able to win the2020 presidential election because of his homosexuality.[105]
Sexual consent
Limbaugh dismissed the concept ofconsent in sexual relations.[106][107] He viewed consent as "the magic key to theleft".[108] In 2014, Limbaugh criticized a policy atOhio State University encouraging students to obtain verbal consent, saying "How many of you guys ... have learned that 'no' means 'yes' if you know how to spot it?"[109] TheDemocratic Congressional Campaign Committee used these statements to advocate aboycott of Limbaugh's show and advertisers, asserting that the statements were tantamount to an endorsement ofsexual assault.[110] Limbaugh denied this, and his spokesman Brian Glicklick and lawyer Patricia Glaser threatened adefamation lawsuit against the DCCC.[111] According to spokesperson Emily Bittner, the DCCC did not receive any correspondence from Limbaugh or his attorney.[112]
Drug policy
Limbaugh had been an outspoken critic of what he saw as leniency towards criminal drug use in the United States.[113] On his television show on October 5, 1995, Limbaugh stated, "too many whites are getting away with drug use" and illegal drug trafficking.[114] Limbaugh proposed that theracial disparity in drug enforcement could be fixed if authorities increased detection efforts, conviction rates and jail time for whites involved in illegal drugs.[115] He defendedmandatory-minimum sentencing as an effective tool against thecrack cocaine epidemic of the 1980s.[116] Limbaugh accused advocates oflegalization of non-medical cannabis in the United States of hypocrisy due to their advocacy oftobacco control and backlash againstelectronic cigarettes, and compared the advocates for itslegalization in Colorado toBig Tobacco.[117] Limbaugh's past comments on drug users were highlighted by numerous media outlets after his own stint in a drug rehabilitation facility in 2003.[114]
Environmental issues
Limbaugh was opposed toenvironmentalism andclimate science.[118] He rejected the relationship betweenCFCs and depletion of theozone layer, claiming the scientific evidence did not support them.[119] Limbaugh argued against thescientific consensus on climate change claiming it was "just a bunch of scientists organized around a political proposition"[120] and argued that projections of climate change were the product of ideologically motivatedcomputer simulations without the proper support ofempirical data, a claim which has been widely debunked.[121][122] Limbaugh used the term "environmentalist wacko" both when referring to left-leaning environmental advocates[123] and when referring to more mainstream climate scientists and other environmental scientists and advocates with whom he disagreed.[124][125] Limbaugh opposedpollution credits, including acarbon cap-and-trade system, as a way to disproportionately benefit major Americaninvestment banks, particularlyGoldman Sachs, and claimed that it would destroy theAmerican national economy.[126]
Limbaugh wrote that "there are more acres of forestland in America today than when Columbus discovered the continent in 1492".[127]
Limbaugh was critical offeminism, which he viewed as advancing only liberals and not women in general.[100] In a newspaper column he stated that it "was established so that unattractive ugly broads could have easy access to the mainstream of society."[85][129] He has criticized Democratic congressmen calling for more women in Congress as hypocritical due to their opposition to female Republican candidates.[100] He has also regularly used the term "feminazi", described byThe New York Times in 1994 as one of his "favorite epithets for supporters of women's rights".[40] According to Limbaugh in 1992, for certain feminists, the "most important thing in life is ensuring that as many abortions as possible occur."[130] He also used the term referring to the half-million-large2017 Women's March as the "Deranged Feminazi March".[131] He credited his friendTom Hazlett, a professor of law and economics atGeorge Mason University, with coining the term.[132]
Abortion
For two weeks in 1989, on his Sacramento radio show, Limbaugh performed "callerabortions" where he would end a call suddenly to the sounds of avacuum cleaner and a scream.[133] He would then deny that he had "hung up" on the caller, which he had promised not to do. Limbaugh claims that he used this gag to illustrate "the tragedy of abortion" as well as to highlight the question of whether abortion constitutes murder.[134] In 2013, Limbaugh said that women were being turned into "abortion machines" by the Democratic Party.[135]
Middle East
Limbaugh was supportive of theIraq War, and first suggested bombingBa'athist Iraq in 2002 in revenge for theSeptember 11 attacks.[136] Even after noIraqi weapons of mass destruction were found, he supportedtheories that they had existed.[136] On theAbu Ghraib torture and prisoner abuse scandal, Limbaugh said, "This is no different than what happens at theSkull and Bones initiation ... And we're going to ruin people's lives over it and we're going to hamper our military effort, and then we are going to really hammer them because they had a good time."[137][138] Speaking at the 2009 Conservative Political Action Conference, Limbaugh accused Democratic congressional leaders such asHarry Reid of deliberately undermining the war effort.[139]
Rush Limbaugh strongly opposedBarack Obama during the2008 presidential election. In 2007, his show aired a song called "Barack the Magic Negro".[148][149][150] Limbaugh spread false claims that Obama was a non-citizen not born in the United States.[151] Limbaugh predicted that Obama would be unable to win the election.[152] On January 16, 2009, Limbaugh commented on the then-upcomingObama presidency, "I hope he fails."[153] Limbaugh later said that he wanted to see Obama's policies fail, not the man himself.[154] Limbaugh frequently referred to the Obama administration or presidency asregime[155] or as theObama regime, or evenjunta. Speaking of Obama, Limbaugh said, "He's my president, he's a human being, and his ideas and policies are what count for me."[153] Limbaugh later discouragedefforts to impeach Barack Obama as politically unrealistic.[156]
Limbaugh accused Obama of using his race to prevent criticism of his policies, and said he was successful in his first year in office only because conservative members of the111th Congress feared accusations ofracism.[157][158] Limbaugh featured a recurring skit in which his colleagueJames Golden, who described himself as an "African-American-in-good-standing-and-certified-black-enough-to-criticize-Obama guy", appeared in a cameo as the "Official EIB Obama Criticizer".[159]
During theWest African Ebola virus epidemic, Limbaugh blamed Obama for allowing thespread of the disease to the United States in 2014, claiming that he should have stoppedair travel to West Africa.[164][better source needed] He claimed that both the media and the government, including theCenters for Disease Control and Prevention, deliberately downplayed its symptoms, expressing skepticism over the scientific consensus that the disease could be spread only through contact with bodily fluids and was notaerosol transmissible.[165] WhenDavid Quammen criticized the idea of ending air travel to West Africa by pointing out thatLiberia was founded due toslavery in the United States onAnderson Cooper 360°, Limbaugh suggested in response that the Obama administration was deliberately allowing Ebola to be transmitted to the United States due to its guilt over slavery, stating "People at the highest levels of our government say 'Why, why shouldn't we get it? Why should only those three nations in Africa get it? We're no better than they are.' And they have this attitude, 'Well, if they have it in Africa, by God, we deserve to get it, because they're in Africa because of us and because of slavery.'"[166][167][168]
In December 2018, Limbaugh criticized Trump for preparing to accept acontinuing resolution that would fund the government through February 8, 2019, but included no funding for aborder wall on theMexico–United States border, a campaign promise repeatedly emphasized by Trump.[176] Trump would subsequently make a surprise telephone call to Limbaugh announcing his intent to veto the bill, a decision that would lead to the2018–19 United States federal government shutdown.[177] Limbaugh would go on to support the shutdown, stating, "We have a president keeping promises left and right. And isn't it interesting to see how trivial Washington thinks that is?"[178][179] After Trump declared theNational Emergency Concerning the Southern Border of the United States and the116th Congress failed in its attempt to override it, Limbaugh called on him to completely close the border with Mexico.[180]
On his show, Limbaugh said that theChristchurch mosque shootings of March 2019 may have been a false-flag operation. Limbaugh described "an ongoing theory" that the shooter was actually "a leftist" trying to smear the right. Despite providing no source or evidence, Limbaugh continued: "you can't immediately discount this. The left is this insane, they are this crazy."[191][192]
Of Limbaugh's controversial statements and allegations they have investigated,Politifact has rated 84% as ranging from "Mostly False" to "Pants On Fire" (signifying false statements that cannot be reasonably assessed as merely errors), with 5% of Limbaugh's contested statements rising to the level of "Mostly True" and 0% rated "True".[193] These debunked allegations by Limbaugh include suggestions that the existence of gorillas disproves the theory of evolution, that Ted Kennedy sent a letter toSoviet General SecretaryYuri Andropov seeking to undercutPresident Reagan, that a recent lack of hurricanes disproves climate change, and that President Obama wanted to mandatecircumcision.[194][195][196][197]
On October 14, 2011, Limbaugh questioned theU.S. Armed Forces initiative againstJoseph Kony and hisLord's Resistance Army (LRA), based on the assumption that they were Christians.[200] "They are fighting the Muslims inSudan. And Obama has sent troops, United States troops to remove them from the battlefield, which means kill them."[201] Upon learning about the accusations leveled against Kony, which included kidnapping whole schools of young children for use as child soldiers, Limbaugh stated that he would research the group.[202][203][204]
During the Clinton administration, while taping his television program, Limbaugh referred to media coverage ofSocks, the Clintons' cat. He then stated, "But did you know there is also a White House dog?" and presented a picture ofChelsea Clinton who was 13 years old at the time.[209][210]
Michael J. Fox
In October 2006, Limbaugh saidMichael J. Fox, who hasParkinson's disease, had exaggerated the effects of his disability in a political TV advertisement advocating for funding ofstem cell research.[211] Limbaugh said that Fox in the ad had been "shameless" in "moving all around and shaking", and that Fox had not taken "his medication or he's acting, one of the two".[212] Fox said "the irony of it is I was too medicated",[213] adding that there was no way to predict how his symptoms would manifest. Limbaugh said he would apologize to Fox "bigly, hugely... if I am wrong in characterizing his behavior on this commercial as an act."[214] In 2012, Fox said Limbaugh in 2006 had acted on "bullying instincts" when "he said I faked it. I didn't fake it.", and said Limbaugh's goal was to have him marginalized and shut down for his stem cell stance.[215]
Phony soldiers
In 2007,Media Matters reported that Limbaugh had categorized Iraq War veterans opposed to the war as "the phony soldiers". Limbaugh later said that he was speaking ofJesse MacBeth, a soldier who falsely claimed to have been decorated for valor but, in fact, had never seen combat. Limbaugh said Media Matters was trying to smear him with out-of-context and selectively edited comments.[216] After Limbaugh published what he claimed was the entire transcript of phony soldiers discussion, Media Matters said that over a minute and 30 seconds of the transcript was omitted without "notation or ellipsis to indicate that there is, in fact, a break in the transcript."[217][218] Limbaugh said during the minute and a half gap Media Matters had pointed out, he was waiting for relevantABC News copy on the topic, and the transcript and audio edits were "for space and relevance reasons, not to hide anything."[219] Senator Harry Reid and 41 Democrats, including Hillary Clinton, signed a letter asking the CEO of Clear Channel to denounce Limbaugh. Instead, the executive gave the letter to Limbaugh to auction. It raised $2.1 million, at the time aneBay record for an auction item for charity. Limbaugh said he would match the donation and give it to the Marine Corps-Law Enforcement Foundation.[220]
Bid for ownership of the Rams
TheNFL team moved toSt. Louis, Missouri, and Limbaugh wanted to be a partial owner, but in October 2009, the group that planned to buy theRams, dropped him.[221] Limbaugh blamedAl Sharpton andJesse Jackson, among others, for his bid failure.[222]
On February 29, 2012, Limbaugh, while talking aboutcontraceptive mandates, included remarks about law studentSandra Fluke as a "slut" and "prostitute".[223][224] Limbaugh was commenting on Fluke's speech the previous week to House Democrats in support of mandating insurance coverage forcontraceptives. Limbaugh made numerous similar statements over the next two days, leading to the loss of 45[225] to "more than 100"[226] local and national sponsors and Limbaugh's apology on his show for some of his comments. Susan MacMillan Emry co-organized a public relations campaign calledRock the Slut Vote as a response to Limbaugh's remarks.[227]
During theCOVID-19 pandemic in the United States, Limbaugh asserted that the virus was thecommon cold.[228] Limbaugh said on his radio show on February 24, 2020, "I'm dead right on this. The coronavirus is the common cold, folks," alleging it was being "weaponized" to bring down Trump.[229] Limbaugh's statement was called "wildly irresponsible" byThe Washington Post.[230]
Charitable work
Leukemia and lymphoma telethon
From 1990 until his death, Limbaugh held an annual fundraising telethon called the "EIB Cure-a-Thon"[231] for the Leukemia and Lymphoma Society.[232] In 2006, the EIB Cure-a-Thon conducted its 16th annual telethon, raising $1.7 million,[233] totaling over $15 million since the first cure-a-thon.[234] According to Leukemia and Lymphoma Society annual reports, Limbaugh personally contributed between $100,000 and $499,999 from 2000 to 2005 and in 2007,[235] and Limbaugh said that he contributed around $250,000 in 2003, 2004, and 2005.[236] The Society's 2006 annual report placed him in the $500,000 to $999,999 category.[235] Limbaugh donated $320,000 during the 2007 Cure-a-Thon,[237] which the Leukemia and Lymphoma Society reported had raised $3.1 million.[238] On his radio program April 18, 2008, Limbaugh pledged $400,000 to the Leukemia and Lymphoma Society after being challenged by two listeners to increase his initial pledge of $300,000.[239]
Marine Corps–Law Enforcement Foundation
Limbaugh conducted an annual drive to help the Marine Corps–Law Enforcement Foundation collect contributions to provide scholarships for children ofMarines and law enforcement officers and agents who have died in the line of duty.[240][241] The foundation was the beneficiary of a record $2.1 million eBay auction in October 2007 after Limbaugh listed for sale a letter critical of him signed by 41 Democratic senators; he pledged to match the selling price.[242]With the founding of his and his wife's company Two if by Tea, they pledged to donate at least $100,000 to the MC–LEF beginning in June 2011.[243]
In July 2019,Nike announced a special Fourth of July edition of their Air Max1 Quick Strike sneaker that featured the thirteen-starBetsy Ross flag. The company withdrew the sneaker after their spokesmanColin Kaepernick raised concerns that the symbol represented an era of black enslavement.[244] In response Limbaugh's radio program introduced a t-shirt imprinted "Stand up forBetsy Ross" with sale proceeds to benefit the Tunnel to Towers Foundation. As of December 2019[update], the sales have earned over US$5 million for the foundation.[245]
Published works
In 1992, Limbaugh published his first book,The Way Things Ought to Be, followed bySee, I Told You So, the following year. Both titles were number one onThe New York Times Best Seller list for 24 weeks.[246] His first book was dictated by himself, and transcribed and edited byWall Street Journal writerJohn Fund.[247]
In 2013, Limbaugh authored his first children's book, entitledRush Revere and the Brave Pilgrims: Time-Travel with Exceptional Americans. He received the Author of the Year Award from theChildren's Book Council for this work.[248] Limbaugh's second children's book was released the following year, entitledRush Revere and the First Patriots: Time-Travel with Exceptional Americans. This book was nominated as an author-of-the year finalist for the annual Children's and Teen Choice Book Awards.[249] Limbaugh's third children's book was released later this same year, written with his wife Kathryn and entitledRush Revere and the American Revolution. The Limbaughs dedicated this to the U.S. military and their families.[250]
The Way Things Ought to Be, Pocket Books, October 1, 1992,ISBN978-0671751456
Rush Revere and the Brave Pilgrims: Time-Travel Adventures With Exceptional Americans, Threshold Editions, October 29, 2013,ISBN978-1476755861
Rush Revere and the First Patriots: Time-Travel Adventures With Exceptional Americans, Threshold Editions, March 11, 2014,ISBN978-1476755885
Rush Revere and the American Revolution: Time-Travel Adventures With Exceptional Americans, Threshold Editions, October 28, 2014,ISBN978-1476789873
Rush Revere and the Star-Spangled Banner: Time-Travel Adventures With Exceptional Americans, Threshold Editions, October 27, 2015,ISBN978-1476789880
Rush Revere and the Presidency: Time-Travel Adventures With Exceptional Americans, Threshold Editions, November 22, 2016,ISBN978-1501156892
Personal life
Limbaugh was raised and considered himself aMethodist.
He was married four times and divorced three times. He did not have any children.[251] He was first married at the age of 26 to Roxy Maxine McNeely, a sales secretary at radio stationWHB in Kansas City, Missouri. The couple married at the CentenaryUnited Methodist Church in Limbaugh's hometown of Cape Girardeau on September 24, 1977.[252] McNeely filed for divorce in March 1980, citing "incompatibility". They were formally divorced on July 10, 1980.[5]
In 1983, Limbaugh married Michelle Sixta, a college student and usherette at the Kansas City Royals Stadium Club. They divorced in 1990, and she remarried the following year.[5]
On May 27, 1994, Limbaugh married Marta Fitzgerald, a 35-year-old aerobics instructor whom he met on the online serviceCompuServe in 1990.[251] They married at the house ofU.S. Supreme Court JusticeClarence Thomas, who officiated.[253] The couple separated on June 11, 2004.[47] Limbaugh announced his divorce on the air. It was finalized in December 2004.[254] In September 2004, Limbaugh became romantically involved with then-CNN news anchorDaryn Kagan; the relationship ended in February 2006.[255]
Limbaugh lived in Palm Beach from 1996 until his death in 2021. A friend recalls that Limbaugh "fell in love with Palm Beach... after visiting her over Memorial Day weekend in 1995."[256]
He dated Kathryn Rogers, a party planner from Florida, for three years;[257] the couple married on June 5, 2010.[258][259] At the wedding reception following the ceremony,Elton John entertained the wedding guests for a reported $1 million fee; however, Limbaugh denied that the $1 million figure was accurate on his September 7, 2010, radio show.[260][261]
Through aholding company, KARHL Holdings (KARHL meaning "Kathryn and Rush Hudson Limbaugh"), Limbaugh launched a line of bottlediced tea beverages in 2011.[262] The brand name "Two if by Tea" was a play on the line fromHenry Wadsworth Longfellow's "Paul Revere's Ride", "one if by land, two if by sea". Production of the tea was put on hold in 2018 with a statement that "Due to rising manufacturing and shipping costs, we did not feel it was right to pass this on to our customers.".[263]
Prescription drug addiction
Mugshot of Limbaugh in 2006
On October 3, 2003, theNational Enquirer reported that Limbaugh was being investigated for illegally obtaining the prescription drugsoxycodone andhydrocodone. Other news outlets quickly confirmed the investigation.[264] He admitted to listeners on his radio show on October 10, 2003, that he was addicted to prescription painkillers and stated that he would enter inpatient treatment for 30 days, immediately after the broadcast.[265] Limbaugh stated his addiction to painkillers resulted from several years of severe back pain heightened by a botched surgery intended to correct those problems.[266][267]
A subsequent investigation into whether Limbaugh had violated Florida'sdoctor shopping laws was launched by thePalm BeachState Attorney, which raised privacy issues when investigators seized Limbaugh's private medical records looking for evidence of crimes.Roy Black, one of Limbaugh's attorneys, stated that "Rush Limbaugh was singled out for prosecution because of who he is. We believe the state attorney's office is applying a double standard."[268] On November 9, 2005, following two years of investigations, Assistant State Attorney James L. Martz requested that the court set aside Limbaugh's doctor–patient confidentiality rights and allow the state to question his physicians.[269] Limbaugh's attorney opposed the prosecutor's efforts to interview his doctors on the basis of patient privacy rights, and argued that the prosecutor had violated Limbaugh'sFourth Amendment rights by illegally seizing his medical records. TheAmerican Civil Liberties Union issued a statement in agreement and filed anamicus curiae brief in support of Limbaugh.[270][271] On December 12, 2005, Judge David F. Crow delivered a ruling prohibiting the State of Florida from questioning Limbaugh's physicians about "the medical condition of the patient and any information disclosed to the health care practitioner by the patient in the course of the care and treatment of the patient."[272]
On April 28, 2006, a warrant was issued for his arrest on the charge of doctor shopping. According to Teri Barbera, spokeswoman for the sheriff, during his arrest, Limbaugh wasbooked, photographed, and fingerprinted, but not handcuffed. He was then released after about an hour on $3,000 bail.[273][274][275] After his surrender, he filed a "not guilty" plea to the charge. Prosecutors explained that the charges were brought after they discovered he received about 2,000 painkillers, prescribed by four doctors in six months, at a pharmacy near his Palm Beach mansion. In 2009, after three years of prolonged discussion regarding a settlement, prosecutors agreed to drop the charge if Limbaugh paid $30,000 to defray the cost of the investigation, completed an 18-month therapy regimen with his physician, submitted torandom drug testing, and gave up his right to own a firearm for eighteen months.[276] Limbaugh agreed to the settlement, though he continued to maintain his innocence of doctor shopping and asserted that the state's offer resulted from a lack of evidence supporting the charge.[277]
Before his addiction became known, Limbaugh had condemnedillegal drug use on his television program, stating that "Drug use, some might say, is destroying this country... And so if people are violating the law by doing drugs, they ought to be accused and they ought to be convicted and they ought to be sent up."[266][273]
Viagra incident
In June 2006, Limbaugh was detained by drug enforcement agents atPalm Beach International Airport.[278] Customs officials confiscatedViagra from Limbaugh's luggage as he was returning from theDominican Republic.[279] The prescription was not in Limbaugh's name.[278] After he was released with no charges filed, Limbaugh joked about the incident on his radio show, claiming that he got the Viagra at theClinton Library and was told they were blueM&M's. He also stated that "I had a great time in the Dominican Republic. Wish I could tell you about it."[278]
Health problems and death
Limbaugh's grave at Bellefontaine Cemetery
Limbaugh described himself as being "100 percent, totally deaf".[280] In 2001, he announced that he had lost most of his ability to hear: "I cannot hear television. I cannot hear music. I am, for all practical purposes, deaf – and it's happened in three months." He said that the condition was not genetic.[281] On December 19, 2001, doctors at the House Ear Clinic in Los Angeles were able to successfully restore a measure of his hearing throughcochlear implant surgery. Limbaugh received a Clarion CII Bionic Ear.[282]
When questioned whether Limbaugh's sudden hearing loss was caused by his addiction to opioids, his cochlear implant doctor,otolaryngologist Jennifer Derebery, said that it was possible, but that there is no way to know for sure without performing tests that would destroy Limbaugh's hearing completely. "We don't know why some people, but apparently not most, who take large doses may lose their hearing."[283]
In 2005, Limbaugh was forced to undergo "tuning" due to an "eye twitch", an apparent side-effect of cochlear implants.[284]
On April 8, 2014, on his radio program, Limbaugh announced his decision to 'go bilateral'. "I'm going to get an implant on the right side", he said.[286] After bilateral tuning, there was a 100% improvement. "Coming from total deafness, it is miraculous! How can you not believe in God?", Limbaugh said in his national daily broadcast.[287]
Limbaugh, a cigar and former cigarette smoker,[288] was diagnosed with advancedlung cancer on January 20, 2020, after first experiencing shortness of breath on January 12.[289] He had previously downplayed the link between smoking and cancer deaths, arguing that it "takes 50 years to kill people, if it does."[288][290] He announced his diagnosis during his radio show on February 3. He advised he would miss airtime to undergo treatment, and that he would try to continue the program "as normally and competently" as he could.[291] On October 20, 2020, Limbaugh announced that treatment had been ineffectual at containing the cancer, that his diagnosis wasterminal, and that he had been given a time frame on when he should expect to die.[292] In his final broadcast of 2020, he said "I wasn't expected to make it to October, and then to November, and then to December. And yet, here I am, and today, got some problems, but I'm feeling pretty good today."[293]
Limbaugh made his last radio broadcast on February 2, 2021. He died on February 17, 2021, at the age of 70. According to his wife, Kathryn Rogers Limbaugh, his death was attributed to complications of his lung cancer.[293] GovernorRon DeSantis directed flags in the state of Florida be lowered tohalf-staff on the date of his interment.[294] Limbaugh was interred at theBellefontaine Cemetery inSt. Louis, Missouri.[295]
Influence and legacy
Limbaugh after being awarded the Presidential Medal of Freedom in 2020
Limbaugh was widely recognized as one of the leading voices of the conservative movement in the United States, beginning in the 1990s. Former presidentRonald Reagan thanked him in a 1992 letter, giving him credit "for all you're doing to promote Republican and conservative principles... [and] you have become the Number One voice for conservatism in our Country."[296][297] In 1994, Republicans in theU.S. House of Representatives made Limbaugh an honorary member.[40]
From 1994, Limbaugh served as the inspiration for the character ofBirch Barlow, a conservative radio talk show host onThe Simpsons.[298]
In 1995, Limbaugh was profiled on thePBS seriesFrontline in a one-hour documentary called "Rush Limbaugh's America". Limbaugh refused to be interviewed, but his mother, brother, and many Republican supporters took part, as well as critics and opponents.[299]
By the 1990s, Limbaugh had become known for his love ofcigars, saying, "I think cigars are just a tremendous addition to the enjoyment of life."[300] During his syndicated television program from 1992 to 1996, he also became known for wearing distinctiveneckties. In response to viewer interest, Limbaugh launched a series of ties[301] designed primarily by his then-wife Marta.[44]
Limbaugh was awarded theMarconi Radio Award for Syndicated Radio Personality of the Year by theNational Association of Broadcasters five times: 1992, 1995, 2000, 2005, and 2014.[302][303] He was inducted into theNational Radio Hall of Fame in 1993 and theNational Association of Broadcasters Hall of Fame in 1998.[304][305] By 2001, he inked aUS$285 million contract for eight years, which was renewed in 2008 for another eight years at $400 million.[306] By 2017, Limbaugh was the second-highest-paid radio host in the United States, earning an annual salary of $84 million, second only toHoward Stern.[307] In 2002,Talkers Magazine ranked him as the greatest-ever radio talk show host;[308] in 2017, he was the most-listened-to radio host in the United States, with 14 million listeners.[309] Limbaugh is given much of the credit for having revivedAM radio at a time when most people had switched toFM.[310]
Conservative magazineHuman Events announced Limbaugh as their 2007 Man of the Year.[311] Later that same year,Barbara Walters featured Limbaugh as one of the most fascinating people of the year in a special that aired on December 4, 2008.[312]
On February 28, 2009, following his self-described "first address to the nation" lasting 90 minutes, carried live onCNN andFox News and recorded forC-SPAN, Limbaugh receivedCPAC's "Defender of the Constitution Award", a document signed byBenjamin Franklin, given to someone "who has stood up for theFirst Amendment ... Rush Limbaugh is for America, exactly what Benjamin Franklin did for theFounding Fathers ... the only way we will be successful is if we listen to Rush Limbaugh", reads the citation.[313]
In his 2010 book,Rush Limbaugh: An Army of One,Ze'ev Chafets cited Limbaugh as "the brains and the spirit behind" the Republican Party's resurgence in the2010 midterm elections in the wake of theelection of PresidentObama.[314] Chafets pointed, among others, toSen.Arlen Specter's defeat, after being labeled by Limbaugh as a "Republican in Name Only", and toSarah Palin, whose "biggest current applause line – Republicans are not just the party of no, but the party of hell no – came courtesy of Mr. Limbaugh." The author continued with ..."Limbaugh has argued the 'party-of-no' conservative course for the Republicans vigorously, notably since six weeks after Obama's inauguration, and has been fundamental to, and encouraging to, the more prominently notedTea Party movement".[315]
Rush Limbaugh was inducted into theHall of Famous Missourians on May 14, 2012, in a secret ceremony announced only 20 minutes before it began in order to prevent negative media attention.[316] A bronze bust of Limbaugh is on display at theMissouri State Capitol building inJefferson City, along with 40 other awardees. Limbaugh's bust includes a security camera to prevent vandalism.[317][318]
^Wheeler, Brian (March 5, 2012)."Can Limbaugh survive advertiser boycott?".BBC News Magazine.Archived from the original on November 12, 2020. RetrievedMarch 18, 2012.Currently hosts USA's highest-rated show, with approximately 15 million listeners.
^"The loudest limb on the family tree, radio's Rush Limbaugh is the 'big mouth'; branch of a solid old Cape Girardeau family".St. Louis Post-Dispatch. September 27, 1992.
^abBond, Paul (August 2, 2016)."Rush Limbaugh Extends Radio Contract for Four More Years".The Hollywood Reporter. Los Angeles, California.Archived from the original on February 19, 2021. RetrievedAugust 2, 2016.Premiere and iHeartMedia said that in 2016 The Rush Limbaugh Show experienced significant audience growth, including 18 percent in adults 25–54 and 27 percent among women in that age group. Despite efforts among progressive groups like Media Matters for America to discourage advertisers, ad revenue for the show increased 20 percent year-over-year.
^abcGehr, Richard (October 8, 1990). "Mouth At Work".Newsday. p. 4.For all his bravado, however, Limbaugh is immensely sensitive to charges of insensitivity. When asked about the racist they-all-look-alike connotation of a statement like `Have you ever noticed how all newspaper composite pictures of wanted criminals resemble Jesse Jackson?` this professional talker from a family of lawyers pleads total innocence.`You may interpret it as that, but I, no, honest-to-God, that's not how I intended it at all. Gee, don't get me in this one. I am the least racist host you'll ever find.` Recalling a stint as an `insult-radio` DJ in Pittsburgh, he admits feeling guilty about, for example, telling a black listener he could not understand to `take that bone out of your nose and call me back.`
^Sajak, Pat (May 3, 2001).Larry King Live (TV series).CNN.
^Maurstad, Tom (December 20, 1993). "Stern, Limbaugh meet their match; Hosts Leno, Letterman hold their own in war".The Dallas Morning News. p. 1C.
^McDonald, Natalie Hope (January 20, 2011)."Limbaugh Rants About AIDS – Again".phillymag.com. Metro Corp.Archived from the original on July 28, 2020. RetrievedFebruary 11, 2020.
^Rush H. Limbaugh (1992).The Way Things Ought to Be. Pocket Books. p. 193.ISBN9780671751456. Archived fromthe original on November 11, 2013. "I prefer to call the most obnoxious feminists what they really are: feminazis. Tom Hazlett, a good friend who is an esteemed and highly regarded professor of economics at the University of California at Davis, coined the term to describe any female who is intolerant of any point of view that challenges militant feminism. I often use it to describe women who are obsessed with perpetuating a modern-day holocaust: abortion."
^abWilson, John K. (2011),The most dangerous man in America : Rush Limbaugh's assault on reason, Blackstone Audio, Inc,ISBN978-1-4417-7930-4,OCLC708594171
^Suddath, Claire (March 4, 2009)."Conservative Radio Host Rush Limbaugh".Time.Archived from the original on December 24, 2020. RetrievedFebruary 6, 2020.Feminism was established so as to allow unattractive women access to the mainstream of society. [The Rush Limbaugh Show, August 12, 2005]