Rural Free Delivery (RFD), since 1906 officiallyrural delivery, is a program of theUnited States Post Office Department to deliver mail directly to rural destinations. The program began in the late 19th century. Before that, people living in rural areas had to pick up mail themselves at sometimes distant post offices or pay private carriers fordelivery.

The proposal to offer free rural delivery was not universally embraced. Private carriers and local shopkeepers feared a loss of business. RFD became apolitical football, with politicians promising it to voters while benefitting from it themselves as a means of reaching voters. The United States Post Office Department began experiments with Rural Free Delivery as early as 1890. However, it was not until 1893 that Georgia RepresentativeThomas E. Watson pushed through legislation that mandated the practice.^[1] However, universal implementation was slow; RFD was not adopted generally across the country until 1902.^[2]

The rural delivery service has used a network of rural routes traveled by carriers to deliver to and pick it up from roadside mailboxes.^[3] As of 2012^[update], theUnited States Postal Service (USPS) rural delivery service served about 41 million homes and businesses.^[4] As of 2022^[update], the USPS had about 133,000rural letter carriers serving 80,000 rural routes.^[5]

Until the late 19th century, residents of rural areas had to travel to a designated distantpost office to pick up their mail or to pay for delivery by a private carrier.Fayette County in east-central Indiana claims to be the birthplace of Rural Free Delivery. Milton Trusler, a leading farmer in the county, began advocating the idea in 1880; as the president of the Indiana Grange, he spoke to farmers statewide frequently over the following 16 years.^[6] Postmaster GeneralJohn Wanamaker, owner of a major department store, was ardently in favor of Rural Free Delivery (RFD), with many thousands of Americans living in rural communities who wanted to send and receive retail orders inexpensively. Support for the introduction of a nationwide rural mail delivery service came fromThe National Grange of the Order of Patrons of Husbandry, the nation's oldest agricultural organization.^[7]

The Post Office Department first experimented with the idea of rural mail delivery in 1896, to determine the viability of RFD. It began with five routes covering 10 miles, 33 years after free delivery in cities had begun. The first routes to receive RFD during its experimental phase were inJefferson County, West Virginia, nearCharles Town;Halltown; andUvilla.^[8]

Legislation by CongressmanThomas E. Watson of Georgia mandated the practice, and RFD finally became an official service in 1896.^[1] That year, 82 rural routes were put into operation. Tens of thousands of routes had to be found. A massive undertaking, nationwide RFD service took several years to implement, and remains the "biggest and most expensive endeavor"^[9] ever instituted by theU.S. Postal Service.

The service grew steadily. By 1901, the mileage had increased to over 100,000; the cost was $1,750,321, and over 37,000 carriers were employed. In 1910, the mileage was 993,068; the cost was $36,915,000, and 40,997 carriers were employed. In 1913 came the introduction ofparcel post delivery, which caused another boom in rural deliveries. Parcel post service allowed the distribution of national newspapers and magazines, and was responsible for millions of dollars of sales inmail-order merchandise to customers in rural areas. By 1930, 43,278 rural routes served over 6,875,300 families, amounting to about 25,472,00 persons, at a cost of $106,338,341.^[10] TheRural Post Roads Act of 1916 authorized federal funds for rural post roads.

The adoption of a nationwide RFD system had many opponents. Most important were the four rich, powerful express companies that monopolized the delivery of valuable or time-sensitive packages. Wayne Fuller concludes that they "arrogantly served the public, rendered only mediocre service, [and] made inordinate profits." They were unregulated and confused customers with myriad rates; in rural areas they dropped off packages at the train depot.^[11] Furthermore many politically connected town merchants worried that the service would reduce farmers' weekly visits to town to obtain supplies, or thatSears, Roebuck and Company with its catalogs would undermine their local business. The opponents mounted a fierce opposition to the use of parcel post, delaying full implementation. However Sears and the other mail-order houses realized that parcel post would be to their advantage and joined the farmers in a coalition that finally overcame the local merchants and express companies.^[12] Indeed, Sears sales tripled in the first five years after parcel post started in 1913.^[13]

The following is a list of the first rural routes established in each state, along with the names of the (up to three) post offices served and the date of establishment.^[8]

• U.S. Parcel Post stamps of 1912–13
• Mayberry R.F.D.

• Barron, Hal S.mixed harvest: The second great transformation in the rural north, 1870-1930 (U of North Carolina Press, 1997).
• Fuller, Wayne Edison.RFD, the changing face of rural America (1964), a standard scholarly historyonline
• Fuller, Wayne E. “Good Roads and Rural Free Delivery of Mail.”Mississippi Valley Historical Review 42#1 (1955), pp. 67–83.online

• Kernell, Samuel, and Michael P. McDonald. "Congress and America's political development: The transformation of the post office from patronage to service."American Journal of Political Science 43#3 (1999), pp. 792–811in JSTOR;online copy

• Leach, William.Land of desire: Merchants, power, and the rise of a new American culture (1993).

• 1903 film of carrier receiving RFD mail to deliver inWestminster, Maryland, from theLibrary of Congress

• United States Postal Service
• Postal history of the United States
• Postal services
• Rural society in the United States
• Rural culture in the United States

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